[08/30/11 - 10:58 AM]
"The Closer," "Rizzoli & Isles" and "Falling Skies" Claim All of Basic Cable's Top 10 Drama Telecasts for the Month
Turner spins the numbers for the week of August 22-28.

[via press release from Turner]


TNT continued to heat up summer with an outstanding August performance that included The Closer, Rizzoli & Isles and Falling Skies claiming all of basic cable's Top 10 drama telecasts for the month.

Closing out August on a high note, last week's episode ofThe Closer ranked as basic cable's #1 drama for the week, with an impressive 8.3 million viewers in Live + 3 delivery. The hit crime drama also garnered 2.2 million adults 18-49 and 3 million adults 25-54.

Coming in a close second among dramas for the week was Rizzoli & Isles, which drew 8.2 million viewers, 2.3 million adults 18-49 and 2.9 million adults 25-54 in Live + 3.

Sunday night's summer finale of the Top 10 drama Leverage, which is enjoying its most successful season yet, averaged more than 3 million viewers in Live + Same Day, with 1.2 million adults 18-49 and 1.6 million adults 25-54. In Live + 7 delivery for the season, Leverage is up 2% with adults 18-49 and 5% with adults 25-54.

TNT's time-shifted viewing continues to provide a big boost for the network. According to the latest Live + 7 data, the Aug. 8 episode of Rizzoli & Isles scored its biggest audience of the season, with more than 9.1 million viewers, 2.6 million adults 18-49 and 3.4 million adults 25-54. The Closer also chalked up excellent Live + 7 numbers for its Aug. 8 episode, finishing with 8.7 million viewers, 2.5 million adults 18-49 and 3.2 million adults 25-54. And the Aug. 14 episode of Leverage grew to 4.8 million viewers, 1.9 million adults 18-49 and 2.3 million adults 25-54.

On the movie front, TNT's Sunday, Aug. 7, telecast of the blockbuster Transformers ranked as ad-supported cable's #1 movie in August among adults 18-49 (1.4 million) and adults 25-54 (1.5 million).

Cartoon Network

Scoring a summer-long "three-peat" (June, July & August) of Early Evening (7-9 p.m.) growth among all kids demos, Cartoon Network charted average monthly delivery gains among kids 6-11 (603,000) of 19%, kids 2-11 (845,000) of 6% and kids 9-14 (409,000) of 20%. Across Total Day (6 a.m.-9 p.m.), Cartoon Network posted average delivery growth among kids 6-11 (444,000) of 12%, kids 2-11 (658,000) of 3% and kids 9-14 (305,000) of 13%.

Cartoon Network's Monday night (7-9 p.m.) stood out across August 2011 as the #1 TV destination for boys 6-11, 2-11 and 9-14. Earning double-digit delivery gains across the board vs. last year, kids 6-11 (1,018,000) grew by 48%, kids 2-11 (1,321,000) by 17%, kids 9-14 (729,000) by 62%, boy 6-11 (772,000) by 62%, boys 2-11 (969,000) by 30% and boys 9-14 (557,000) by 78%. Cartoon Network original comedies The Amazing World of Gumball (7:30 p.m.), Regular Show (8:15) and MAD (8:30, 8:45 p.m.) each ranked #1 in their timeslots on all television among boys. Adventure Time (8 p.m.) had the distinction of ranking #1 in its time period on all TV among kids 6-11, kids 9-14 and all boys demos.

Tuesday and Wednesday evenings also ranked #1 for the night (7-9 p.m.) on all television across August 2011 among boys 6-11. Both nights posted mostly double-digit delivery gains across all kids and boys demos vs. the same time period last year. The Looney Tunes Show (8 p.m.) and The Amazing World of Gumball (8:30 p.m.) on Tuesday nights were each #1 in their time periods among all boys, charting between 40% and 74% delivery growth. Dude, What Would Happen (8 p.m.) and Destroy Build Destroy (8:30 p.m.) on Wednesday nights were each #1 in their time periods among boys 6-11 and boys 9-14, scoring delivery growth between 21% and 38%.

Friday nights felt the roar of the all-new animated series, ThunderCats (Fridays, 8 p.m.), which posted impressive double-digit delivery growth among all kids and boys 6-11, 2-11 and 9-14 vs. the same time period last year. Average kids 6-11 delivery (531,000) grew by 74%, kids 2-11 (774,000) by 39%, kids 9-14 (364,000) by 50%, boys 6-11 (367,000) by 43%, boys 2-11 (504,000) by 29% and boys 9-14 (247,000) by 27%.

Adult Swim

Throughout August 2011, Adult Swim swept all young adult and young male demos on basic cable, ranking #1 for Total Day Delivery of adults and men 18-34, 18-49 and 18-24. Compared to August 2010, average monthly delivery of adults 18-34 (523,000) grew by 5%, adults 18-49 (725,000) by 6%, men 18-34 (306,000) by 3% and men 18-49 (411,000) by 3%.

Adult Swim programming in August 2011 accounted for 20 of the top 50 telecasts on basic cable for the month among adults 18-34, and 21 of the top 50 telecasts among men 18-34, both more than any other network.


truTV once again landed among basic cable's Top 10 networks in primetime delivery of adults 18-49 (610,000); men 18-34 (161,000); and men 18-49 (357,000), outperforming such competitors as Comedy Central, Syfy and Discovery. The week closes out a record summer for truTV among young adults and men.

truTV hit series Lizard Lick Towing returned with new episodes Monday at 9:30, with more than 2.2 million viewers. The series ranked as cable's #1 entertainment program in its timeslot among men 18-34 (476,000) and second in its timeslot among adults 18-34 (686,000); adults 18-49 (1.2 million); and men 18-49 (740,000).

truTV's newest series, Bear Swamp Recovery, debuted to strong numbers Monday at 10 p.m., with 1.6 million viewers. The show ranked among ad-supported cable's Top 5 entertainment programs in the timeslot with men 18-34 (275,000) and men 18-49 (520,000).

Operation Repo continues to draw a big audience, ranking among cable's Top 5 entertainment programs in its Wednesday 9:30 p.m. timeslot with viewers (1.8 million); adults 18-49 (1 million); men 18-34 (268,000); and men 18-49 (582,000).

The just-renewed hit South Beach Tow drew a strong 1.5 million viewers last Wednesday at 10 p.m. and ranked among ad-supported cable's Top 5 entertainment programs in its timeslot with adults 18-49 (532,000).

truTV's long-running hit World's Dumbest... delivered 1.6 million viewers Thursday at 9 p.m., ranking among cable's Top 5 entertainment programs in its time period with adults 18-49 (791,000).

Lizard Lick Towing, Bear Swamp Recovery, Operation Repo, South Beach Tow and World's Dumbest... also delivered outstanding time-period growth compared to the same time last year, with Operation Repo's growth climbing to triple-digit percentages.


TBS's Emmy(R)-nominated late-night series CONAN was on break last week. Meanwhile, time-shifted viewing lifted CONAN's audience for the week of Aug. 8 to 901,000 viewers in Live + 7 (+8% compared to the prior week), with 467,000 adults 18-34 (+11% vs. prior week) and 674,000 adults 18-49 (+4%).

TBS's telecasts of The Office last Tuesday gave TBS the Top 3 sitcom telecasts for the week among adults 18-34 and adults 18-49. Overall, TBS claimed five of the week's Top 10 sitcom telecasts among adults 18-34 and six of the Top 10 among adults 18-49.

  [august 2011]  


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