ABC's "Bachelor Pad" Builds in its 2nd Season
Please Note: ABC was pre-empted in Boston for local coverage of ESPN's MNF NFL game (New England-Miami), so the Fast Affiliate numbers are subject to change once the National ratings are issued this afternoon.
With Bachelor Pad: The Final Challenge leading into the 2-hour second season finale of Bachelor Pad, ABC defeated its network rivals by strong advantages on Monday night in Total Viewers and Adults 18-49.
· ABC built its overall Monday audience year over year for the 6th week in a row, and was also up solidly over year-ago night among Adults 18-49.
From 8-9pm opposite ESPN's season opener of Monday Night Football, ABC's Bachelor Pad: The Final Challenge finished as the #1 entertainment program in the hour with Total Viewers and Adults 18-49.
From 9-11pm in direct competition, ABC's 2-hour season closer of Bachelor Pad beat out NBC's 2011 Miss Universe Pageant by double-digit percentages in Total Viewers (+33%) and Adults 18-49 (+44%). On average during its second season, ABC's Bachelor Pad stood as the most-watched TV show in its time period and also ranked #1 across all key Women demos (W18-34/W18-49/W25-54).
· ABC's Bachelor Pad built its overall audience year to year on all 6 telecasts, topping its year-ago season finale by solid margins in viewers and young adults. In fact, on average Season 2 of Bachelor Pad was up over Season 1 in Total Viewers (+9%) and Adults 18-49 (+4%).