or


[09/13/11 - 03:43 PM]
"Monday Night Football" Opener Wins the Night among All Networks
ESPN spins the numbers for Monday, September 12.

[via press release from ESPN]

"Monday Night Football" Opener Wins the Night among All Networks

Patriots-Dolphins Ranks as Fourth Most-Watched Show on Cable in 2011

ESPN.com NFL Content Averages More Than 4.5 Million Unique Visitors on Sunday and Monday

Last night's special 2011 season-opening ESPN Monday Night Football doubleheader helped ESPN win the night among all networks - broadcast or cable - in households, viewers and all key male and adult demos. In addition, the games drove significant traffic to ESPN.com's NFL content. This is the start of the sixth year of MNF on ESPN.

The New England Patriots' 38-24 road victory over the Miami Dolphins (7 p.m. ET) earned a 10.6 rating, representing an average of 10,493,000 households (14,568,000 viewers - P2+), the fourth largest audience for any program on cable television in calendar year 2011, according to Nielsen. It is the second-highest rating of ESPN's 12 MNF opening night games, trailing only last year's Baltimore Ravens-New York Jets opener (10.9 rating, 10,850,000 households and 14,973,000 viewers).

At 10:15 p.m., the Oakland Raiders 23-20 win in Denver over the Broncos earned an 8.2 rating with an average of 8,113,000 households watching (11,109,000 viewers), the eighth-largest household audience for any program on cable television in 2011.

The two ESPN MNF games finished as the two highest-rated programs of the night on any network, averaging a 9.5 household rating, 9,391,000 households (12,965,000 viewers). During the traditional MNF timeslot (8:30-11:45 p.m.), ESPN averaged an 11.6 household rating.

In Boston, the opening game delivered a 10.0 rating on ESPN and a 24.0 on WCVB/WMUR-ABC, for a combined 34.0 rating in the market. In Miami, it earned a 14.8 rating on ESPN and a 7.0 on WSFL-CW, for a combined 21.8 rating.

In San Francisco/Oakland, the nightcap delivered an 8.7 rating on ESPN and a 9.3 on KPIX-CBS, for a combined 18.0 rating in the market. In Denver, the game delivered a 15.8 rating on ESPN and a 21.1 on KTVD-MY, for a combined 36.9 rating in the market.

ESPN's BCS National Championship Game (Auburn-Oregon, 1/10/11) -- the most-viewed program in cable television history with an average of 17.7 million homes (27.3 million viewers) - ranks as the most-viewed program of the calendar year, followed by the 2011 Rose Bowl (20.6 million viewers -- TCU-Wisconsin, 1/1/11) and the 2010 MNF Saints-Falcons season finale (19.1 million viewers -- 12/27/10).

ESPN Digital Platforms

On Sunday and Monday, NFL content across ESPN digital platforms - including ESPN.com, ESPN Fantasy, the ESPN mobile Web, ScoreCenter and WatchESPN - logged an average minute audience of nearly 200,000 users, a 32 percent increase compared to the same two days last season (source: Adobe/Omniture). Fans stayed especially close to Fantasy Football news and updates. The Fantasy Football section on ESPN.com logged the highest average minute audience of any ESPN digital platform with over 58,000 users (up 32 percent), while the mobile Web's Fantasy Football section saw the largest average minute audience increase of 274 percent. Other highlights:

· ESPN.com averaged more than 4.5 million unique visitors and logged an average minute audience of 32,000 users to the NFL section alone, up 16 percent and 25 percent, respectively;

· NFL content on the ESPN mobile Web generated an average minute audience of nearly 25,000 users (a 12 percent gain) and reached 2.9 million unique visitors (up 7 percent).

NEXT WEEK ON MNF

Next week, ESPN's MNF returns with its usual schedule as Eli Manning and the New York Giants host the St. Louis Rams at 8:30 p.m. The complete Monday night NFL schedule on ESPN:

Time (ET) Program
3 p.m. NFL PrimeTime
4 p.m. NFL Live
5 p.m. Around the Horn
5:30 p.m. Pardon the Interruption
6 p.m. SportsCenter Monday Kickoff
7 p.m. Monday Night Countdown
8:30 p.m. MNF: St. Louis Rams at New York Giants
11:30 p.m. SportsCenter





  [september 2011]  
S
M
T
W
T
F
S
    


· MONDAY NIGHT FOOTBALL (ESPN)









most recent ratings | view all posts
[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.

[12/16/14 - 11:53 AM]
Syfy's "Ascension" Takes Off During First Night Premiere, Transporting 1.8 Million Total Viewers
Syfy spins the numbers for Monday, December 15.

[12/16/14 - 09:52 AM]
"60 Minutes" in Top 10 for Eighth Week in a Row
CBS spins the numbers for Sunday, December 14.