or


[09/13/11 - 03:43 PM]
"Monday Night Football" Opener Wins the Night among All Networks
ESPN spins the numbers for Monday, September 12.

[via press release from ESPN]

"Monday Night Football" Opener Wins the Night among All Networks

Patriots-Dolphins Ranks as Fourth Most-Watched Show on Cable in 2011

ESPN.com NFL Content Averages More Than 4.5 Million Unique Visitors on Sunday and Monday

Last night's special 2011 season-opening ESPN Monday Night Football doubleheader helped ESPN win the night among all networks - broadcast or cable - in households, viewers and all key male and adult demos. In addition, the games drove significant traffic to ESPN.com's NFL content. This is the start of the sixth year of MNF on ESPN.

The New England Patriots' 38-24 road victory over the Miami Dolphins (7 p.m. ET) earned a 10.6 rating, representing an average of 10,493,000 households (14,568,000 viewers - P2+), the fourth largest audience for any program on cable television in calendar year 2011, according to Nielsen. It is the second-highest rating of ESPN's 12 MNF opening night games, trailing only last year's Baltimore Ravens-New York Jets opener (10.9 rating, 10,850,000 households and 14,973,000 viewers).

At 10:15 p.m., the Oakland Raiders 23-20 win in Denver over the Broncos earned an 8.2 rating with an average of 8,113,000 households watching (11,109,000 viewers), the eighth-largest household audience for any program on cable television in 2011.

The two ESPN MNF games finished as the two highest-rated programs of the night on any network, averaging a 9.5 household rating, 9,391,000 households (12,965,000 viewers). During the traditional MNF timeslot (8:30-11:45 p.m.), ESPN averaged an 11.6 household rating.

In Boston, the opening game delivered a 10.0 rating on ESPN and a 24.0 on WCVB/WMUR-ABC, for a combined 34.0 rating in the market. In Miami, it earned a 14.8 rating on ESPN and a 7.0 on WSFL-CW, for a combined 21.8 rating.

In San Francisco/Oakland, the nightcap delivered an 8.7 rating on ESPN and a 9.3 on KPIX-CBS, for a combined 18.0 rating in the market. In Denver, the game delivered a 15.8 rating on ESPN and a 21.1 on KTVD-MY, for a combined 36.9 rating in the market.

ESPN's BCS National Championship Game (Auburn-Oregon, 1/10/11) -- the most-viewed program in cable television history with an average of 17.7 million homes (27.3 million viewers) - ranks as the most-viewed program of the calendar year, followed by the 2011 Rose Bowl (20.6 million viewers -- TCU-Wisconsin, 1/1/11) and the 2010 MNF Saints-Falcons season finale (19.1 million viewers -- 12/27/10).

ESPN Digital Platforms

On Sunday and Monday, NFL content across ESPN digital platforms - including ESPN.com, ESPN Fantasy, the ESPN mobile Web, ScoreCenter and WatchESPN - logged an average minute audience of nearly 200,000 users, a 32 percent increase compared to the same two days last season (source: Adobe/Omniture). Fans stayed especially close to Fantasy Football news and updates. The Fantasy Football section on ESPN.com logged the highest average minute audience of any ESPN digital platform with over 58,000 users (up 32 percent), while the mobile Web's Fantasy Football section saw the largest average minute audience increase of 274 percent. Other highlights:

· ESPN.com averaged more than 4.5 million unique visitors and logged an average minute audience of 32,000 users to the NFL section alone, up 16 percent and 25 percent, respectively;

· NFL content on the ESPN mobile Web generated an average minute audience of nearly 25,000 users (a 12 percent gain) and reached 2.9 million unique visitors (up 7 percent).

NEXT WEEK ON MNF

Next week, ESPN's MNF returns with its usual schedule as Eli Manning and the New York Giants host the St. Louis Rams at 8:30 p.m. The complete Monday night NFL schedule on ESPN:

Time (ET) Program
3 p.m. NFL PrimeTime
4 p.m. NFL Live
5 p.m. Around the Horn
5:30 p.m. Pardon the Interruption
6 p.m. SportsCenter Monday Kickoff
7 p.m. Monday Night Countdown
8:30 p.m. MNF: St. Louis Rams at New York Giants
11:30 p.m. SportsCenter





  [september 2011]  
S
M
T
W
T
F
S
    


· MONDAY NIGHT FOOTBALL (ESPN)





most recent ratings | view all posts
[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.