or


[09/14/11 - 12:06 AM]
The Futon's Ratings Survival Guide: "Up All Night" & "Free Agents" (NBC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to The Futon's Ratings Survival Guide, our annual feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

UP ALL NIGHT & FREE AGENTS (NBC)
(Wednesdays at 8:00/7:00c & 8:30/7:30c)

It's been five years since NBC aired comedies on Wednesday nights: in 2006, the Peacock kicked off its Wednesday lineup with the Jeffrey Tambor/John Lithgow-vehicle "20 Good Years" and the then "Studio 60 on the Sunset Strip"-overshadowed "30 Rock." After four weeks, "20 Good Years" got the axe and "30 Rock" was shipped off to Thursdays - alongside "Scrubs" - in place of the second weekly edition of "Deal or No Deal." The return to half-hours on the night comes after a string of drama misses, including the high-profile "Undercovers" this past fall. If "Up All Night" and "Free Agents" fall short of said numbers, expect the cancellation clock to tick rather quickly.

Here's how NBC has fared on Wednesday nights the past two seasons:*

wednesdays in 2009-2011timeviewers
(retention)
adults 18-49
(retention)
Law & Order: SVU - Season 1110:00 PM9.03
(175.00%)
2.79
(197.87%)
Law & Order: SVU - Season 119:00 PM8.43
(126.39%)
2.60
(139.04%)
Law & Order: SVU - Season 1210:00 PM8.34
(165.48%)
2.54
(175.17%)
Law & Order: SVU - Season 129:00 PM8.66
(137.46%)
2.46
(156.69%)
Law & Order: Los Angeles10:00 PM8.18
(98.55%)
2.19
(93.59%)
Mercy8:00 PM6.64
(N/A)
1.72
(N/A)
The Jay Leno Show10:00 PM5.60
(69.74%)
1.61
(68.22%)
Undercovers8:00 PM5.79
(N/A)
1.40
(N/A)
Minute to Win It (1/5/11-5/18/11)8:00 PM4.14
(N/A)
1.19
(N/A)
Mercy9:00 PM4.34
(74.70%)
1.17
(66.10%)
Chase9:00 PM4.24
(83.96%)
1.10
(73.33%)

* Viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes in its regular time period.

COMING TOMORROW: The CW's "The Secret Circle."





  [september 2011]  
S
M
T
W
T
F
S
    


· FREE AGENTS (NBC)
· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· UP ALL NIGHT (NBC)





most recent ratings | view all posts
[05/03/16 - 08:45 AM]
Monday's Broadcast Ratings: "The Voice" Extends NBC's Demo Win Streak
The Peacock has taken home the adults 18-49 crown for seven consecutive Mondays.

[05/02/16 - 08:57 AM]
Sunday's Broadcast Ratings: "Little Big Shots" Tops Demo Race for NBC
The Peacock and ABC share the night's adults 18-49 crown.

[05/02/16 - 07:48 AM]
Investigation Discovery Has Best April Ever in Prime Delivery & Continues Reign as Top Network for Women
Investigation Discovery spins the numbers for the month of April.

[05/01/16 - 12:42 PM]
ESPN Averages More Than Three Million Viewers for Three-Day 2016 NFL Draft Telecast
ESPN spins the numbers for its NFL Draft coverage to date.

[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.

[04/29/16 - 03:22 PM]
Science Channel Delivers Highest Rated and Most Watched April Among Total Viewers and Key Demos
Science Channel spins the numbers for the month of April to date.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 08:45 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "The Big Bang Theory"
The Eye's mainstay leads the night in both total viewers and adults 18-49.

[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.