or


[09/14/11 - 12:06 AM]
The Futon's Ratings Survival Guide: "Up All Night" & "Free Agents" (NBC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to The Futon's Ratings Survival Guide, our annual feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

UP ALL NIGHT & FREE AGENTS (NBC)
(Wednesdays at 8:00/7:00c & 8:30/7:30c)

It's been five years since NBC aired comedies on Wednesday nights: in 2006, the Peacock kicked off its Wednesday lineup with the Jeffrey Tambor/John Lithgow-vehicle "20 Good Years" and the then "Studio 60 on the Sunset Strip"-overshadowed "30 Rock." After four weeks, "20 Good Years" got the axe and "30 Rock" was shipped off to Thursdays - alongside "Scrubs" - in place of the second weekly edition of "Deal or No Deal." The return to half-hours on the night comes after a string of drama misses, including the high-profile "Undercovers" this past fall. If "Up All Night" and "Free Agents" fall short of said numbers, expect the cancellation clock to tick rather quickly.

Here's how NBC has fared on Wednesday nights the past two seasons:*

wednesdays in 2009-2011timeviewers
(retention)
adults 18-49
(retention)
Law & Order: SVU - Season 1110:00 PM9.03
(175.00%)
2.79
(197.87%)
Law & Order: SVU - Season 119:00 PM8.43
(126.39%)
2.60
(139.04%)
Law & Order: SVU - Season 1210:00 PM8.34
(165.48%)
2.54
(175.17%)
Law & Order: SVU - Season 129:00 PM8.66
(137.46%)
2.46
(156.69%)
Law & Order: Los Angeles10:00 PM8.18
(98.55%)
2.19
(93.59%)
Mercy8:00 PM6.64
(N/A)
1.72
(N/A)
The Jay Leno Show10:00 PM5.60
(69.74%)
1.61
(68.22%)
Undercovers8:00 PM5.79
(N/A)
1.40
(N/A)
Minute to Win It (1/5/11-5/18/11)8:00 PM4.14
(N/A)
1.19
(N/A)
Mercy9:00 PM4.34
(74.70%)
1.17
(66.10%)
Chase9:00 PM4.24
(83.96%)
1.10
(73.33%)

* Viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes in its regular time period.

COMING TOMORROW: The CW's "The Secret Circle."





  [september 2011]  
S
M
T
W
T
F
S
    


· FREE AGENTS (NBC)
· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· UP ALL NIGHT (NBC)











most recent ratings | view all posts
[03/28/15 - 08:53 AM]
Friday's Broadcast Ratings: NCAA Continues Its Reign for CBS
The Eye once again leads the night in total viewers and adults 18-49.

[03/28/15 - 08:36 AM]
"Grimm" Is Currently Reporting Its Top Total-Viewer Result Since January 23
NBC spins the numbers for Friday, March 27.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:22 AM]
"Scandal" and "Grey's" Rank as Thursday's Top 2 Series in Adults 18-49 for the 2nd Consecutive Week
ABC spins the numbers for Thursday, March 26.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.

[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:31 AM]
"Modern Family" Dominates at 9pm and Ranks as Wednesday's No. 1 TV Show
ABC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:29 AM]
Wednesday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
FOX, absent "Empire," falls to a second place tie with ABC among adults 18-49.

[03/25/15 - 03:32 PM]
OWN Delivers Most-Watched Night in Network History
OWN spins the numbers for Tuesday, March 24.