or


[09/15/11 - 12:36 PM]
USA Wins Most-Watched Summer Ever for a Cable Network
USA spins the numbers for the summer to date.

[via press release from USA]

USA WINS MOST-WATCHED SUMMER EVER FOR A CABLE NETWORK

USA's Summer 2011 in Press Prime was the Most-Watched Summer ever for a Cable Network Averaging 3.7 million Total Viewers

USA owns the Three Highest Cable Summers of All Time for Total Viewers, P18-49 and P25-54 from 2009-2011

NEW YORK - September 15, 2011 - USA once again broke records this summer with more total viewers and households tuning in than any network on cable during any summer ever. With a record seven series on the air and launching two new series, USA delivered +3% more P25-54, +4% more P18-49, +6% P18-34, +2% more total viewers and +2% more households this year over last summer.

USA shined above every cable competitor as the only network to deliver over 1.5 million P25-54 (1.52 million, 35% over #2 TNT) and 3 million total viewers (3.67 million, 33% over #2 Disney Channel), or 2 million households (2.78 million, 41% over #2 TNT) and one of only two nets to draw over 1 million P18-49 (1.40 million, 39% over #2 History Channel) or half a million P18-34 (594,000, second only to MTV). USA was the only basic cable network to earn a household coverage rating over a 2.0 this summer, as well (2.76, +0.79 over #2 TNT).

USA was the house of hits this summer with seven original series each averaging over 2 million in P25-54, 1.5 million in P18-49, half a million in P18-34 and 5 million total viewers and 4 million households. Further, most of these titles have over 2.5 million in P25-54, 2.5 million in P18-49, 1 million in P18-34, 6 million total viewers and 4.5 million households.

USA's summer slate of hits easily outshines the mixed performances of originals on either TNT or History Channel, averaging 2.9 million in P25-54, 2.66 million in P18-49, 1.14 million in P18-34, 6.34 million total viewers and 4.75 million households.

· ROYAL PAINS and NECESSARY ROUGHNESS were the only original series on cable Wednesday nights this summer to deliver over 7 million total viewers (RP 7.21 million / NR 5.85 million) or 4 million households (RP 5.38 million / NR 4.45 million). No other network aired a scripted series on television Wednesdays this summer to over 2 million in P25-54 (3.30 million / 2.64 million), 2 million in P18-49 (2.99 million / 2.40 million), or 1 million in P18-34 (1.24 million / 918,000).

· In the Wednesday 9pm timeslot, when the network aired ROYAL PAINS, USA was the #1 network in all of television in P18-49, F18-49, and F25-54 delivery, coming in second only to NBC among P25-54 and to CBS for total viewers P2+ and households.

· NECESSARY ROUGHNESS grew from its series premiere to its second week in all key demos, a rare feat for a scripted series. "When it ran Necessary Roughness Wednesdays at 10pm this summer, USA was the #1 network in all of television in P18-49, F18-49, and F25-54 delivery, coming in second only to NBC among P25-54 and to CBS for total viewers and households.

· BURN NOTICE and SUITS were the top two scripted series on television Thursdays this summer among P25-54 (BN 3.26 million / Suits 3 million), P18-49 (3.01 million / 2.87 million), P18-34 (1.33 million / 1.33 million), total viewers (7.10 million / 6.4 million), and households (5.19 million / 4.8 million). These were the #2 and #3 scripted originals on television this summer in all of television for M18-49 and M25-54.

· BURN NOTICE was the most watched scripted original on television this summer among M18-34. The series made USA the #1 network in its Thursday 9pm timeslot for M18-49, M18-34, M25-54, and total males, placing second only to CBS in P18-49, P25-54, P18-34, total viewers, and households.

· SUITS made USA the #1 television network in its Thursday 10pm timeslot this summer among P25-54, M18-49, M25-54, and total males, coming in second only to MTV in P18-49 and P18-34 delivery.

· COVERT AFFAIRS and WHITE COLLAR were the top two series on cable Tuesdays this summer among total viewers (CA 6.79 million / WC 5.72 million) and households (5.05 million / 4.29 million) while COVERT AFFAIRS was #1 among P25-54 (3.15 million). No other scripted series on television with new episodes Tuesdays this summer delivered over 3 million in P25-54 (3.15 million / 2.65 million), 2 million in P18-49 (2.84 million / 2.53 million), 5 million total viewers, or 4 million households.

· WHITE COLLAR made USA the top network on cable in its Tuesday 9pm timeslot this summer among P25-54, P18-49, P18-34, total viewers, and households, outperforming CBS head to head in P18-49, P25-54, and P18-34 and beating FOX in total viewers. WHITE COLLAR is up double digits year to year with +10% more P25-54, +12% more P18-49, and +16% more P18-34 as well as growing +4% in total viewers P2+ and +7% in households for the show's 3rd season versus last summer's episodes.

· COVERT AFFAIRS made USA second only to NBC in all of television when it ran Tuesdays at 10pm in P18-49, P25-54, total viewers P2+, and households, beating ABC and CBS in P18-34.

· IN PLAIN SIGHT was the only ad-supported scripted series on television Sundays this summer to deliver over 3 million total female viewers and was second only to ABC in this demo when it aired this summer in its Sunday 10pm timeslot. IN PLAIN SIGHT outperformed CBS and NBC head to head this summer for P18-49, P25-54, P18-34, total viewers, and households. Summer to summer, IN PLAIN SIGHT grew +10% in P25-54, +12% in P18-49, +16% in P18-34, +7% in total viewers, and +10% in households.

· WWE MONDAY NIGHT RAW made USA the #1 network in all of television in its Monday 9pm-11pm time period among M18-34, coming in behind only ABC and FOX in P18-34 .

· USA was the home to cable's hottest acquired series this summer as NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT were the only acquired series to average over 1 million P25-54 (NCIS 1.06 million / SVU 1.02 million) and 2.5 million total viewers (3.13 million / 2.56 million). LAW & ORDER: SPECIAL VICTIMS UNIT was the only acquired series to draw over 1 million in P18-49 this summer (1.04 million) and was the top acquired drama for P18-34 (487,000). NCIS was second only to SVU among the summer's acquired dramas for P18-49 (895,000) and P18-34 (328,000).

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2011]  
S
M
T
W
T
F
S
    


· BURN NOTICE (USA)
· COVERT AFFAIRS (USA)
· IN PLAIN SIGHT (USA)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· NCIS (CBS)
· NECESSARY ROUGHNESS (USA)
· ROYAL PAINS (USA)
· SUITS (USA)
· WHITE COLLAR (USA)
· WWE RAW (NETFLIX)





most recent ratings | view all posts
[06/17/25 - 07:27 AM]
ESPN Delivered Third Most-Watched WNBA Game Ever on ABC: New York Liberty Vs Indiana Fever Averaged 2.2 Million Viewers, Up 76% from Last Year's ABC Average
Said coverage peaked at 2.8 million viewers.

[06/10/25 - 04:46 PM]
Premiere Episode of NBC's New Unscripted Series "Destination X" Is Now Up to 4.2 Million Viewers Across All Platforms
To date, the series has reached more than 9 million viewers across all platforms.

[06/10/25 - 02:18 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for the 3rd Consecutive Week
On Thursday, "Nightline" scored its strongest telecast in Adults 25-54 (259,000) in nearly 3 months and best Adults 18-49 delivery (202,000) in 5 months.

[06/10/25 - 12:01 PM]
Netflix Top 10 Week of June 2: "Straw" Moves Viewers, "Ginny & Georgia" Has Peachy Season 3 Premiere in Top 10
Plus: UK crime thriller "Dept. Q" cracked the code and climbed to No. 2 in its second week (8.9 million views).

[06/10/25 - 11:58 AM]
ESPN Delivers Most-Watched NCAA Division I Women's College World Series on Record
The WCWS Finals, featuring Texas and Texas Tech, averaged 2.2 million viewers across linear as the Longhorns claimed their first national championship in the first three-game series since 2021.

[06/10/25 - 10:54 AM]
TNT Sports' Inaugural Roland-Garros Coverage in U.S. Delivers Record-Breaking Audience & Engagement
Sunday's Men's Singles Final between World #2 Carlos Alcaraz and World #1 Jannik Sinner peaked at 2.6 million viewers at 2:30 p.m. ET and averaged 1.8 million average viewers across TNT and truTV for the entire telecast.

[06/10/25 - 08:56 AM]
ESPN's Most-Watched Season of "Sunday Night Baseball Presented by Capital One" in Eight Years
ESPN's coverage of the Boston Red Sox victory over the New York Yankees on the June 8 edition averaged nearly two million viewers (1,919,000).

[06/09/25 - 12:46 PM]
"The 78th Annual Tony Awards" Hosted by Cynthia Erivo Delivers Its Largest Broadcast Audience Since 2019 and Its Largest Streaming Audience Ever
The telecast averaged 4.85 million viewers, up +38% from last year.

[06/06/25 - 10:42 AM]
"Live with Kelly and Mark" Soars with Star-Studded Week
"Live" ranked as the No. 1 talk show in syndication for 121 consecutive weeks across all key measures.

[06/04/25 - 07:01 AM]
ESPN Scores Stellar Pre-Finals Women's College World Series Viewership
Through the first 12 games, viewers have consumed 2.4 billion minutes of the WCWS across linear and ESPN+.

[06/03/25 - 03:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
For the 2nd week in a row, "Nightline" posted increases in Total Viewers, Adults 25-54 and Adults 18-49, turning in its strongest numbers across the board in more than 4 months.

[06/03/25 - 12:01 PM]
Netflix Top 10 Week of May 26: "Sirens" Enchants Top 10 Again, "Adolescence" Jumps to No. 2 on Most Popular
Also in English TV, "Cold Case: The Tylenol Murders" debuted at No. 2, as the three-part documentary series reexamined a string of unsolved murders tied to the over-the-counter painkiller that triggered a national panic in the '80s (11.9 million views).

[06/03/25 - 10:05 AM]
FOX MLB Scores 2.2 Million Viewers for 18-2 Yankees-Dodgers Blowout
The network's "Baseball Night in America" coverage was up 16% versus last year's FOX MLB regular-season average, despite heavy competition.

[06/03/25 - 09:40 AM]
ESPN Delivers Two of the Three Most-Watched Women's College World Series Non-Finals Games on Record
UCLA versus Tennessee delivered the largest softball audience in a decade.

[06/03/25 - 09:28 AM]
ESPN's Most-Watched Season of "Sunday Night Baseball" in Eight Years
The June 1 edition was the most-watched in seven years, since August 2018.