[09/21/11 - 03:50 PM]
Comedy Central Is Hot Hot Hot! "Tosh.0" Fall Season Premiere Pulls in 3 Million Viewers, "Workaholics" Draws a Record 2.1 Million
Comedy Central spins the numbers for Tuesday, September 20.

[via press release from Comedy Central]



"Workaholics" Is #1 Show In Prime In All Of TV Among Men 18-24

"Tosh.0" And "Workaholics" Pair Up And Dominate With Young Men, Winning Their Time Slots Among Men 18-34 And 18-24

NEW YORK, September 21, 2011 - Following up after the record-breaking ratings of COMEDY CENTRAL's #SheenRoast, which drew 6.4 million Total Viewers and set records across multiple screens this past Monday, COMEDY CENTRAL set the house on fire again as it ruled Tuesday night with the Fall Season Premiere of "Tosh.0" and the Second Season Premiere of the smash hit, "Workaholics," which was the #1 show in all of television for Tuesday Prime among Men 18-24. In addition to both shows' phenomenal performance on-air, the Tuesday night combo were two of the most talked about cable shows in social media with "Tosh.0" notching the #2 slot on Trendrr.TV's Social Television Charts, followed by "Workaholics" at #3.

"I'm not an expert in the nuances of ratings, but if you add these numbers to the ratings for the 'Roast of Charlie Sheen' the night before, it's safe to say more people watched Comedy Central Monday and Tuesday than have seen all Super Bowls combined," said Kent Alterman, president, head of original programming and production COMEDY CENTRAL.

"Tosh.0," which taped its Fall Season Premiere at Arizona State University as part of the show's "College Campus Invasion," drew 3.0 million total viewers to the premiere, along with a 2.2 Adult 18-49 rating and a 4.4 Men 18-34 and a 4.4 Men 18-24. In its time slot (10:00-10:30 p.m.), "Tosh.0" was #1 in all of television TV with Men 18-34 and Men 18-24 and was #1 for Tuesday Prime in cable among Men 18-34.

Now paired with "Tosh.0" to form a dominating Tuesday night comedy block among young men, "Workaholics" had its highest-rated and most-watched episode with its Second Season Premiere, drawing an audience of 2.1 million total viewers, which is +126% more than the Series Premiere in April.

The episode notched triple-digit increases and series-high marks across all key demos, highlighted by a 1.6 Adult 18-49 rating (up +160% vs. Series Premiere), a 3.6 Men 18-34 rating (up +171%) and a 5.0 Men 18-24 rating (up an astounding +282%). Like its lead-in, "Workaholics" was #1 in all of television in its time slot (10:30-11:00 p.m.) with Men 18-34 and Men 18-24. More impressive, "Workaholics" outpaced "Tosh.0" by 14% among Men 18-24 to be the #1 show for the demo in all of television for Tuesday Prime.

"Tosh.0," currently in its third season, features the razor-sharp humor and biting commentary from comedian Daniel Tosh and delves into all aspects of the Internet from the absolutely absurd to the incredibly ingenious in this weekly, topical series. The series premiered on June 4, 2009 and is the most-watched and highest-rated series on COMEDY CENTRAL, averaging 4.1 million total viewers (most current data). "Tosh.0" is a break-out ratings success and ranks as the #1 show on all of television on Tuesday nights among Men 18-34 and Men 18-24.

The uber-popular "Tosh.0" blog, which is one of COMEDY CENTRAL's most-visited properties, continues to be updated daily with blog posts, web-exclusive behind-the-scenes content and interactive features. Viewers can follow Tosh on Twitter (currently with 3.3 million followers) as he live-tweets during the show and also by becoming a fan of "Tosh.0" on Facebook (currently at 6.5 million fans).

"Tosh.0" is executive produced by Tosh and Charlie Siskel. Gary Mann is the executive in charge of production for COMEDY CENTRAL.

From the minds of the hilarious and irreverent Internet sketch group Mail Order Comedy, "Workaholics" is a single camera comedy featuring three friends who work together as telemarketers from 9 to 5 and live together from 5 to 9. Dress codes, deadlines and waking up before noon are not things these guys are used to. They do their jobs and sometimes they even do them well, but they show up late, leave drunk and always live for the day... even if they don't know what day it is. Co-created by Mail Order Comedy's Blake Anderson, Adam Devine, Anders Holm and Kyle Newacheck and 5th Year's Dominic Russo and Connor Pritchard, the series stars Anderson, Devine and Holm and is directed by Newacheck. Kevin Etten serves as the show runner.

"Workaholics" premiered on April 6, 2011 and averaged 1.5 million total viewers across its first season, finishing behind only its lead-in "South Park" as both the highest-rated entertainment series among Men 18-24 across all of television on Wednesday nights and the highest-rated entertainment series among Men 18-34 across cable. (Source: Source: Nielsen Media Research. Period: 4/6/11 - 6/8/11. Premiere episodes only. Most current data)

"Workaholics" is executive produced by Mail Order Comedy, Etten, 5th Year's Russo and Pritchard, Avalon Television's Richard Allen-Turner, David Martin and Jon Thoday, as well as Gigapix Studios David Pritchard. Mail Order Comedy is represented by Isaac Horne of Avalon Management. Seth Cohen and Jackie Phillips are the executives in charge of production for COMEDY CENTRAL.

Available in 99 million homes nationwide, COMEDY CENTRAL (www.comedycentral.com), the only all-comedy network, is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.'s (NYSE: VIA and VIA.B) MTV Networks.

  [september 2011]  


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