CBS WINS TUESDAY IN VIEWERS AND ADULTS 25-54
"NCIS" Wins its Time Period in Viewers and Demos, Topping "Glee" in
Adults 18-49 For the Third Consecutive Week
"Unforgettable" Places First at 10:00 PM in Viewers, Adults 18-49 and Adults 25-54 For the Third Straight Week
CBS won Tuesday in viewers and adults 25-54 and was a solid second in adults 18-49 as NCIS and UNFORGETTABLE swept their respective time periods in viewers and key demographics, according to Nielsen preliminary live plus same day ratings for Oct. 4.
NCIS was first in households (11.6/18), viewers (18.86m), adults 25-54 (5.4/14) and adults 18-49 (4.1/12) for the third consecutive week. NCIS posted its largest advantage over a first-run "Glee" in adults 18-49 (+0.6 rtg pts) in adults 18-49, matched its best advantage in adults 25-54 (+2.1 rtg pts) and for the third consecutive week posted a +10 million viewer plus lead. NCIS was the night's #1 program in households, viewers and adults 25-54 and #2 in adults 18-49.
NCIS: LOS ANGELES was first in adults 25-54 (4.5/10), second in households (9.1/13), viewers (14.65m, -0.18m behind ABC) and adults 18-49 (3.4/08, -0.2 behind FOX).
At 10:00 PM, UNFORGETTABLE was first in households (7.4/12), viewers (11.35m), adults 25-54 (3.4/08) and adults 18-49 (2.4/06) for the third consecutive week.
For the night, CBS was first in households (9.4/15), viewers (14.96m), adults 25-54 (4.4/11) and second in adults 18-49 (3.3/09, -0.3 behind FOX) for the third consecutive week. CBS won every half-hour in adults 25-54 and five of six half-hours in adults 18-49 for the third consecutive week.
Updated Tuesday ratings will be available this afternoon.
Note: DVR penetration is at 42%, up from 38% last year. Last fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network. This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow as well.