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[10/10/11 - 09:22 AM]
CBS Posts Largest Live Plus 7-Day Lift in Viewers and Adults 18-49 During Premiere Week
CBS further spins the numbers for the week of September 19-25.

[via press release from CBS]

CBS POSTS LARGEST LIVE PLUS 7-DAY LIFT IN VIEWERS AND ADULTS 18-49 DURING PREMIERE WEEK

Network Gains an Additional +2.1 Million Viewers and +0.7 Rating Points in Adults 18-49, More Than Any Other Network

CBS Has 6 of the Top 10 in Viewers Based on Live Plus 7-Day Lift, More Than All Networks Combined and Four of the Top 10 in Adults 18-49, More Than Any Other Network

"Two and Half Men" Gains +4.09 Million Viewers From its Record-Setting Season Premiere Ratings and +1.8 Rating Points in Adults 18-49

CBS posted the largest premiere week lift in viewers, adults 18-49 and adults 25-54, according to Nielsen live plus 7-day lift versus live same day ratings for the week of Sept. 19-Sept. 25.

CBS gained an average of +2.10 million viewers over its live plus same day delivery (+17%), +0.7 ratings points in adults 18-49 (+23%) and +0.9 rating points in adults 25-54 (+22%).

Among viewers, CBS had six of the top 10 programs ranked by live plus 7-day playback, more than all other networks combined. Among adults 18-49, CBS had four of the top 10 posting the largest lift, more than any other network.

TWO AND A HALF MEN gained an additional +4.09 million viewers from its record setting 28.74 million premiere and +1.8 ratings points in adults 18-49 bringing its premiere adult 18-49 rating to 12.5. NCIS maintained its adult 18-49 victory over "Glee" with live plus 7-data (5.5 vs. 5.3).

Also among the top gainers in viewers were HAWAII FIVE-0 (+3.60m), CSI (+3.50m), THE MENTALIST (+3.43m), NCIS (+3.34m) and CRIMINAL MINDS (+3.05m).

Also among the top 10 in adults 18-49 were premiere week's two episodes of THE BIG BANG THEORY both increasing +1.4 and CSI by +1.3.

DVR 7-Day Playback Lift to CBS Television Network

Live Plus Same Day Premiere Week Avg. 12.12m 3.1 4.1

Live Plus 7-Day Premiere Week Avg . 14.22m 3.8 5.0

+2.10m +0.7 +0.9

+17% +23% +22%

Top 10 Programs DVR 7-Day Playback Lift Among Viewers

L+SD L+7 Lift
1. Modern Family 14.52 19.23 +4.71m
2. Modern Family 14.54 19.17 +4.63m
3. TWO AND A HALF MEN 28.74 32.83 +4.09m
4. HAWAII FIVE-0 12.19 15.79 +3.60m
5. Grey's Anatomy 10.38 13.92 +3.54m
6. CSI 12.74 16.24 +3.50m
7. THE MENTALIST 13.56 16.99 +3.43m
8. NCIS 19.96 23.30 +3.34m
9. CRIMINAL MINDS 14.14 17.19 +3.05m
10. Glee 9.21 12.21 +3.00m

Top 10 Programs DVR 7-Day Playback Lift Among Adults 18-49

L+SD L+7 Lift
1. Modern Family 6.2 8.6 +2.4
2. Modern Family 6.0 8.3 +2.3
3. TWO AND A HALF MEN 10.7 12.5 +1.8
4. Grey's Anatomy 4.1 5.8 +1.7
5. New Girl 4.8 6.3 +1.5
6. THE BIG BANG THEORY 5.1 6.5 +1.4
6. THE BIG BANG THEORY 4.9 6.3 +1.4
6. Office 4.0 5.4 +1.4
9. CSI 3.2 4.5 +1.3
9. Glee 4.0 5.3 +1.3





  [october 2011]  
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· BIG BANG THEORY, THE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· HAWAII FIVE-0 (CBS)
· MENTALIST, THE (CBS)
· MODERN FAMILY (ABC)
· NCIS (CBS)
· NEW GIRL (FOX)
· OFFICE, THE (NBC)
· TWO AND A HALF MEN (CBS)





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