[10/11/11 - 02:45 PM]
"The Rosie Show" and "Oprah's Lifeclass" Premiere to Triple Digit Growth Across All Key Demos on OWN: Oprah Winfrey Network
OWN spins the numbers for Monday, October 10.

[via press release from OWN]


'Rosie' Reaches 1.5 Million and 'Lifeclass' Reaches 1.2 Million Gross Average Audience Across Five Discovery Networks In Series' Simulcast

Los Angeles, CA - The OWN: Oprah Winfrey Network new fall season premiered last night with Rosie O'Donnell's daily talk show "The Rosie Show" (Monday through Friday at 7 p.m. ET/PT) and "Oprah's Lifeclass" (Monday through Friday at 8 p.m. ET/PT) garnering triple digit growth across all key demos versus year ago Discovery Health numbers.

Both new series aired concurrently across five Discovery Communications networks, including TLC, Investigation Discovery, Discovery Fit & Health and Planet Green in addition to OWN, with "Rosie" earning 1.5 million and "Lifeclass" earning 1.2 million gross average audience, respectively.

"The Rosie Show" live premiere on OWN, featuring first guest Russell Brand, ranked as the #2 talk show on cable posting triple digit growth across all key demos versus year ago (.44 W25-54, .54 HH, 497,000 total viewers; +267% W25-54, +238% HH, +238% P2+).

The premiere of "Oprah's Lifeclass," featuring Oprah as she shares her insights and the lessons that meant the most to her from the past 25 years on "The Oprah Winfrey Show," posted triple digit growth across all key demos versus year ago (.40 W25-54, .38 HH, 333,000 total viewers; +208% W25-54, +100% HH, +103%).

"The new fall season on OWN is off to an encouraging start," said Erik Logan, president of OWN. "This is the next right step as we continue to build the network."

Additionally, "Oprah's Lifeclass" live webcast saw more than 250,000 streams on Oprah.com and via Oprah's and OWN's Facebook pages. Oprah will continue to conduct live chats each night at 9 p.m. ET during premiere week immediately following the on-air telecast to discuss the nightly lesson in more depth directly with viewers.

The Rosie Show (7 PM)

· .44 W25-54/ .54 HH/ 497,000 P2+.

· Growth vs. DHLTH benchmarks: +267% W25-54, +238% HH, +238% P2+ versus YAGO October '10.

Oprah's Lifeclass (8 PM)

· .40 W25-54/ .38 HH/ 333,000 P2+.

· Growth vs. DHLTH benchmarks: +208% W25-54, +100% HH, +103% P2+ versus YAGO October '10.

Source: Nielsen Media Research OWN ratings are coverage ratings.

About "The Rosie Show"

Weeknights 7:00-8:00 p.m. ET/PT

"The Rosie Show" is a new daily talk show hosted by Emmy Award-winning actress and comedienne, Rosie O'Donnell. Funny, high-energy and authentic, no two days of the show will be alike. The show will feature Rosie's hilarious take on current events, celebrity and human interest guests, comedy and games, live performances by top artists and a behind the scenes look at Rosie -- and her staff -- as she settles into a new world and embarks upon a new chapter in her life. Comedian, actor and author Russell Brand was the first in-studio celebrity guest. "The Rosie Show" is produced by Harpo Studios in association with KidRo Productions, Inc. and SantaBu Productions. Follow on Twitter @Rosie and @TheRosieShow

About "Oprah's Lifeclass"

Weeknights 8:00-9:00 p.m. ET/PT

Oprah reaches back through the 25-year history of "The Oprah Winfrey Show" to teach the lessons that matter most to her. Oprah will share her most personal revelations, and what she thinks now about those iconic show moments and guests. "Oprah's Lifeclass" also features a companion online class accompanying the series including actual course work on Oprah.com, for an even more enriching experience. Immediately following the series at 9 p.m. ET/PT, Oprah Winfrey will be holding live online discussions each night during the series' premiere week (October 10-14) via OWN's and Oprah's Facebook pages and on Oprah.com. Produced by Harpo Studios. Follow on Twitter @Lifeclass

About OWN: Oprah Winfrey Network

A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011, in approximately 77 million homes on what was the Discovery Health Channel. The venture also includes the award-winning digital platform, Oprah.com. OWN: Oprah Winfrey Network is currently available in approximately 67% of homes in the United States and 80% of cable homes.

  [october 2011]  


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