American Horror Story - Week 3 - Fast Nationals

FROM FX RESEARCH (Source: The Nielsen Company, Fast Nationals. Finals this afternoon could change slightly. Competitive data will be available approximately 1:30 PM PT.)

Episode 3 of American Horror Story posted another outstanding ratings performance last night (10/20/11, 10 PM). Not only did episode three of AHS gain from last week in all key demos across the board, it achieved series-high deliveries in Adults 18-34, Men 18-34 and Men 18-49.

Week-to-week (ep. 3 vs. ep 2.) AHS gained:

· +12% in Adults 18-49 (1.96 million vs. 1.75 million) and +11% in M18-49 and +13% in W18-49

· +24% in Adults 18-34 (1.25 million vs. 1.01 million) and +28% in M18-34 and +20% in W18-34

· +13% in Adults 25-54 (1.58 million vs. 1.4 million) and +4% in M25-54 and +23% in W25-54

· ... and +5% in Total Viewers (2.59 million vs. 2.46 million)

Lead-in movie, the commercial television premiere of District 9, declined -16% from last week's X-Men Wolverine in P18-49 (803 vs. 960). From there, AHS generated excellent tune-in, vaulting +144% in Adults 18-49.