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[10/24/11 - 08:48 AM]
Sunday's Broadcast Ratings: Game 4, NFL Overrun Power FOX Victory
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, october 23, 2011)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night:

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for FOX and NBC are unreliable and should not be used. NFL Overrun ran until 7:26p. The OT aired from 7:26-7:45p. World Series Pre-Game aired from 7:45-8:02p. World Series Game 4 aired from 8:02-11:14p.]

FOX (14.62 million viewers, #1; adults 18-49: 4.4, #1) was the network to beat on Sunday with its all-sports mix of "NFL Overrun" (21.84 million viewers, #1; adults 18-49: 7.4, #1), "The OT" (13.44 million viewers, #3; adults 18-49: 4.3, #3) and "World Series, Game 4" (13.61 million viewers, #2; adults 18-49: 4.0, #4).

NBC (9.57 million viewers, #3; adults 18-49: 3.8, #2) then claimed a silver with its coverage of "Sunday Night Football" (11.24 million viewers, #6; adults 18-49: 4.6, #2). Leading off its lineup were pre-game specials "Football Night in America #1" (4.26 million viewers, #15; adults 18-49: 1.5, #T14), "Football Night in America #2" (6.38 million viewers, #13; adults 18-49: 2.5, #T9) and "Football Night in America #3" (9.70 million viewers, #9; adults 18-49: 3.7, #6).

Next up was ABC (8.60 million viewers, #4; adults 18-49: 2.6, #3) with a new "America's Funniest Home Videos" (6.61 million viewers, #12; adults 18-49: 1.5, #T14) followed by the premiere of "Once Upon a Time" (12.79 million viewers, #4; adults 18-49: 3.9, #5) and fresh installments of "Desperate Housewives" (9.22 million viewers, #11; adults 18-49: 3.0, #7)and "Pan Am" (5.77 million viewers, #14; adults 18-49: 1.8, #13).

And finally, new episodes of "60 Minutes" (12.65 million viewers, #5; adults 18-49: 2.5, #T9), "The Amazing Race" (9.91 million viewers, #7; adults 18-49: 2.7, #8), "The Good Wife" (9.61 million viewers, #10; adults 18-49: 2.0, #12), "CSI: Miami" (9.80 million viewers, #8; adults 18-49: 2.1, #11) on CBS (10.49 million viewers, #2; adults 18-49: 2.3, #4) rounded out the evening.

Week-to-week changes (adults 18-49):
+31.58% - 60 Minutes
+11.11% - Desperate Housewives
+8.00% - The Amazing Race
0.00% - America's Funniest Home Videos
0.00% - Pan Am
-4.76% - The Good Wife
-12.50% - CSI: Miami
-19.30% - Sunday Night Football

Year-to-year changes (adults 18-49):
+62.50% - Once Upon a Time (vs. Extreme Makeover: Home Edition)
-12.50% - CSI: Miami
-16.67% - America's Funniest Home Videos
-18.18% - The Amazing Race
-23.08% - Desperate Housewives
-24.24% - 60 Minutes
-30.77% - Pan Am (vs. Brothers & Sisters)
-39.39% - The Good Wife (vs. Undercover Boss)
-46.51% - Sunday Night Football


Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/24/10):

A monster showing by "Sunday Night Football" (22.53 million viewers, #1; adults 18-49: 8.6, #1) put NBC (20.43 million viewers, #1; adults 18-49: 7.7, #1) light years ahead of the competition last night. Leading off the night were "Football Night in America #1" (8.61 million viewers, #11; adults 18-49: 2.9, #9), "Football Night in America #2" (11.93 million viewers, #6; adults 18-49: 4.5, #4) and "Football Night in America #3" (18.43 million viewers, #3; adults 18-49: 6.6, #2).

A distant second place then went to CBS (12.95 million viewers, #2; adults 18-49: 3.4, #2) with its mix of "NFL Overrun" (18.92 million viewers, #2; adults 18-49: 5.3, #3) followed by (half-hour results only) "60 Minutes" (14.60 million viewers, #4; adults 18-49: 3.3, #T6), "The Amazing Race 17" (11.37 million viewers, #8; adults 18-49: 3.3, #T6), "Undercover Boss" (11.55 million viewers, #7; adults 18-49: 3.3, #T6) and "CSI: Miami" (9.66 million viewers, #9; adults 18-49: 2.4, #T11).

Next up was ABC (9.32 million viewers, #3; adults 18-49: 2.7, #3) with new episodes of "America's Funniest Home Videos" (7.65 million viewers, #13; adults 18-49: 1.8, #14), "Extreme Makeover: Home Edition" (9.10 million viewers, #10; adults 18-49: 2.4, #T11), "Desperate Housewives" (12.15 million viewers, #5; adults 18-49: 3.9, #5) and "Brothers & Sisters" (8.40 million viewers, #12; adults 18-49: 2.6, #10).

And finally, absent Game 7 of the NLCS, FOX (3.97 million viewers, #4; adults 18-49: 1.8, #4) opted for repeats of "The Simpsons" (3.91 million viewers, #15; adults 18-49: 1.6, #T16), "American Dad" (3.89 million viewers, #16; adults 18-49: 1.7, #15), "Family Guy" (4.52 million viewers, #14; adults 18-49: 2.1, #13) and another "American Dad" (3.57 million viewers, #17; adults 18-49: 1.6, #T16).

Week-to-week changes (adults 18-49): Sunday Night Football (32.30%), 60 Minutes (17.90%), Extreme Makeover: Home Edition (4.30%), Desperate Housewives (2.60%), America's Funniest Home Videos (0.00%), Undercover Boss (-2.90%), The Amazing Race 17 (-2.90%), Brothers & Sisters (-3.70%), CSI: Miami (-11.10%).

Source: Nielsen Media Research





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