or


[10/25/11 - 11:02 AM]
ABC Family's "13 Nights of Halloween 2011" is Off to Record Start
ABC Family spins the numbers for the week of October 17-23.

[via press release from ABC Family]

Ratings Highlights for the Week of October 17 - 23, 2011 Final National Ratings

ABC Family's "13 Nights of Halloween 2011" is Off to Record Start

~Drives Network to No. 2 Rank in Cable Prime in Women 18-34, and No. 3 in Females 12-34

"Pretty Little Liars'" Special is the Week's No. 1 Scripted Cable Telecast in Females 12-34 and the No. 2 Scripted Cable Telecast in Women 18-34

~Is ABC Family's No. 1 "13 Nights of Halloween" Telecast Ever in Key Demos

ABC Family

Powered by Wednesday's "Pretty Little Liars'" Halloween special and holiday-themed theatricals like "Hocus Pocus" and "Addams Family Values," ABC Family's "13 Nights of Halloween" event is off to its best start on record through its first five nights in Total Viewers (1.7 million), Adults 18-34 (537,000), Adults 18-49 (810,000) and Viewers 12-34 (825,000), and across its target female demos: Women 18-34 (369,000), Women 18-49 (551,000) and Females 12-34 (587,000).

Bolstered by these record deliveries, ABC Family ranked as cable's No. 2 network in Prime for the week in Women 18-34, and No. 3 in Women 18-49 and Females 12-34.

· Versus the equivalent nights in 2010, "13 Nights 2011" is up by double-digit percentages across all target demos, including by 42% in Total Viewers (1.7 million vs. 1.2 million), by 52% in Adults 18-34 (537,000 vs. 353,000), by 31% in Adults 18-49 (810,000 vs. 617,000) and by 68% in Viewers 12-34 (825,000 vs. 492,000); In Females 12-34, this year's event is up by nearly double (+97% - 587,000 vs. 298,000).

· Wednesday's special "Pretty Little Liars" (8:00 - 9:00 p.m.), the network's most-watched "13 Nights of Halloween" telecast of all time in Total Viewers (2.5 million) and all target demos, ranked as the week's No. 1 scripted cable telecast in Females 12-34 (1.5 million/3.3 rating), the No. 2 scripted cable telecast in Women 18-34 (769,000/2.3 rating), and was the No. 1 TV telecast overall in Female Teens (709,000/6.0 rating).

· In Women 18-34, ABC Family aired cable's Top 2 movies, and 4 of the Top 5 overall:

Source: NTI, US ratings, Live + SD, 10/17/11 - 10/23/11. "13 Nights 2011:" 10/19/11-10/23/11 (8:00 - 10:00 p.m.) versus equivalent dates/times in previous years. ABC Family: Nov. 2001- present.





  [october 2011]  
S
M
T
W
T
F
S
      


· PRETTY LITTLE LIARS (FREEFORM)





most recent ratings | view all posts
[11/12/19 - 08:15 AM]
Monday's Broadcast Ratings: FOX Takes Home Adults 18-49 Crown
"9-1-1" powers the network to the top spot in the key demographic.

[11/11/19 - 08:17 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Dominates for NBC
The Peacock's NFL franchise easily wins the night in all categories.

[11/10/19 - 09:14 AM]
Saturday's Broadcast Ratings: FOX Gets Boost from College Football
The network's primetime coverage leads the evening in both total viewers and adults 18-49.

[11/09/19 - 08:26 AM]
Friday's Broadcast Ratings: FOX, "SmackDown" Remain on Top in Demos
The network continues its reign among adults 18-49.

[11/08/19 - 08:12 AM]
Thursday's Broadcast Ratings: No Stopping "Thursday Night Football"
FOX once again takes home top honors in total viewers and adults 18-49.

[11/08/19 - 06:47 AM]
FOX Sports Delivers Powerful Digital October with Most Video Views and Consumption Minutes in Its History
FOX Sports further spins the numbers for the month of October.

[11/07/19 - 08:12 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Continues Its Demo Reign
FOX's reality entry once again leads the night among adults 18-49.

[11/06/19 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos with "The Little Mermaid Live"
Said telecast dominates the evening among adults 18-49.

[11/05/19 - 08:25 AM]
Monday's Broadcast Ratings: FOX, NBC Share Demo Crown
Said duo and ABC all finish in a tight race among adults 18-49.

[11/04/19 - 08:10 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues Its Reign
NBC once again takes home top honors in total viewers and adults 18-49.

[11/03/19 - 10:17 AM]
Saturday's Broadcast Ratings: ABC, College Football Lead Demo Race
The Alphabet tops the charts among adults 18-49 while CBS is the most-watched network overall.

[11/02/19 - 08:31 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Returns on Top in Demos
FOX's weekly telecast claims the adults 18-49 crown while CBS is the most-watched network.

[11/01/19 - 08:14 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Top Halloween
The network's NFL coverage cruises to victory in total viewers and adults 18-49.

[10/31/19 - 08:12 AM]
Wednesday's Broadcast Ratings: More Than 21 Million Tune in for World Series Finale
FOX's coverage of Game 7 eclipses the evening in all categories.

[10/30/19 - 08:12 AM]
Tuesday's Broadcast Ratings: FOX Rises to Top with World Series
Coverage of Game 6 eclipses the evening in both total viewers and adults 18-49.