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[10/25/11 - 11:02 AM]
ABC Family's "13 Nights of Halloween 2011" is Off to Record Start
ABC Family spins the numbers for the week of October 17-23.

[via press release from ABC Family]

Ratings Highlights for the Week of October 17 - 23, 2011 Final National Ratings

ABC Family's "13 Nights of Halloween 2011" is Off to Record Start

~Drives Network to No. 2 Rank in Cable Prime in Women 18-34, and No. 3 in Females 12-34

"Pretty Little Liars'" Special is the Week's No. 1 Scripted Cable Telecast in Females 12-34 and the No. 2 Scripted Cable Telecast in Women 18-34

~Is ABC Family's No. 1 "13 Nights of Halloween" Telecast Ever in Key Demos

ABC Family

Powered by Wednesday's "Pretty Little Liars'" Halloween special and holiday-themed theatricals like "Hocus Pocus" and "Addams Family Values," ABC Family's "13 Nights of Halloween" event is off to its best start on record through its first five nights in Total Viewers (1.7 million), Adults 18-34 (537,000), Adults 18-49 (810,000) and Viewers 12-34 (825,000), and across its target female demos: Women 18-34 (369,000), Women 18-49 (551,000) and Females 12-34 (587,000).

Bolstered by these record deliveries, ABC Family ranked as cable's No. 2 network in Prime for the week in Women 18-34, and No. 3 in Women 18-49 and Females 12-34.

· Versus the equivalent nights in 2010, "13 Nights 2011" is up by double-digit percentages across all target demos, including by 42% in Total Viewers (1.7 million vs. 1.2 million), by 52% in Adults 18-34 (537,000 vs. 353,000), by 31% in Adults 18-49 (810,000 vs. 617,000) and by 68% in Viewers 12-34 (825,000 vs. 492,000); In Females 12-34, this year's event is up by nearly double (+97% - 587,000 vs. 298,000).

· Wednesday's special "Pretty Little Liars" (8:00 - 9:00 p.m.), the network's most-watched "13 Nights of Halloween" telecast of all time in Total Viewers (2.5 million) and all target demos, ranked as the week's No. 1 scripted cable telecast in Females 12-34 (1.5 million/3.3 rating), the No. 2 scripted cable telecast in Women 18-34 (769,000/2.3 rating), and was the No. 1 TV telecast overall in Female Teens (709,000/6.0 rating).

· In Women 18-34, ABC Family aired cable's Top 2 movies, and 4 of the Top 5 overall:

Source: NTI, US ratings, Live + SD, 10/17/11 - 10/23/11. "13 Nights 2011:" 10/19/11-10/23/11 (8:00 - 10:00 p.m.) versus equivalent dates/times in previous years. ABC Family: Nov. 2001- present.





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