or


[10/25/11 - 11:02 AM]
ABC Family's "13 Nights of Halloween 2011" is Off to Record Start
ABC Family spins the numbers for the week of October 17-23.

[via press release from ABC Family]

Ratings Highlights for the Week of October 17 - 23, 2011 Final National Ratings

ABC Family's "13 Nights of Halloween 2011" is Off to Record Start

~Drives Network to No. 2 Rank in Cable Prime in Women 18-34, and No. 3 in Females 12-34

"Pretty Little Liars'" Special is the Week's No. 1 Scripted Cable Telecast in Females 12-34 and the No. 2 Scripted Cable Telecast in Women 18-34

~Is ABC Family's No. 1 "13 Nights of Halloween" Telecast Ever in Key Demos

ABC Family

Powered by Wednesday's "Pretty Little Liars'" Halloween special and holiday-themed theatricals like "Hocus Pocus" and "Addams Family Values," ABC Family's "13 Nights of Halloween" event is off to its best start on record through its first five nights in Total Viewers (1.7 million), Adults 18-34 (537,000), Adults 18-49 (810,000) and Viewers 12-34 (825,000), and across its target female demos: Women 18-34 (369,000), Women 18-49 (551,000) and Females 12-34 (587,000).

Bolstered by these record deliveries, ABC Family ranked as cable's No. 2 network in Prime for the week in Women 18-34, and No. 3 in Women 18-49 and Females 12-34.

· Versus the equivalent nights in 2010, "13 Nights 2011" is up by double-digit percentages across all target demos, including by 42% in Total Viewers (1.7 million vs. 1.2 million), by 52% in Adults 18-34 (537,000 vs. 353,000), by 31% in Adults 18-49 (810,000 vs. 617,000) and by 68% in Viewers 12-34 (825,000 vs. 492,000); In Females 12-34, this year's event is up by nearly double (+97% - 587,000 vs. 298,000).

· Wednesday's special "Pretty Little Liars" (8:00 - 9:00 p.m.), the network's most-watched "13 Nights of Halloween" telecast of all time in Total Viewers (2.5 million) and all target demos, ranked as the week's No. 1 scripted cable telecast in Females 12-34 (1.5 million/3.3 rating), the No. 2 scripted cable telecast in Women 18-34 (769,000/2.3 rating), and was the No. 1 TV telecast overall in Female Teens (709,000/6.0 rating).

· In Women 18-34, ABC Family aired cable's Top 2 movies, and 4 of the Top 5 overall:

Source: NTI, US ratings, Live + SD, 10/17/11 - 10/23/11. "13 Nights 2011:" 10/19/11-10/23/11 (8:00 - 10:00 p.m.) versus equivalent dates/times in previous years. ABC Family: Nov. 2001- present.





  [october 2011]  
S
M
T
W
T
F
S
      


· PRETTY LITTLE LIARS (FREEFORM)





most recent ratings | view all posts
[04/20/19 - 08:41 AM]
Friday's Broadcast Ratings: ABC Tops Adults 18-49 with NBA Playoffs
The Alphabet wins the demo crown however a repeat driven CBS is the most-watched broadcaster.

[04/19/19 - 08:12 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Tops Charts for CBS
The Eye takes home victories in both total viewers and adults 18-49.

[04/18/19 - 08:26 AM]
Wednesday's Broadcast Ratings: "Survivor," "Amazing Race" Take Top Spots for CBS
The Eye wins the evening in both total viewers and adults 18-49.

[04/17/19 - 08:18 AM]
Tuesday's Broadcast Ratings: CBS, ABC Dethrone NBC in Demos
The Eye is the top draw in both adults 18-49 and total viewers.

[04/16/19 - 11:34 AM]
New HGTV Series "One of a Kind" Is a Ratings Driver for the Net on Monday Nights
HGTV further spins the numbers for the season to date.

[04/16/19 - 08:10 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Surge from ABC, "Idol"
The Peacock still takes home top honors in total viewers and adults 18-49 last night.

[04/15/19 - 12:46 PM]
"Game of Thrones'" Final Season Premiere Watched by a Record 17.4 Million Viewers, and Marks Largest Night of Streaming for HBO
HBO spins the numbers for Sunday, April 14.

[04/15/19 - 11:44 AM]
HGTV Hit Series "Home Town" Finales with Strong Season Three Performance Among Women 25-54
HGTV further spins the numbers for the season to date.

[04/15/19 - 08:08 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Claim Demo Crown
The Alphabet pulls in front among adults 18-49 while CBS remains the most-watched broadcaster.

[04/14/19 - 08:27 AM]
Saturday's Broadcast Ratings: ABC Wins Sports Showdown with NBA Playoffs
The Alphabet's coverage holds off the NHL on NBC and NASCAR on FOX.

[04/13/19 - 08:29 AM]
Friday's Broadcast Ratings: Dramas Keep CBS on Top in Viewers, Demos
The Eye holds off ABC among adults 18-49 and NBC among total viewers last night.

[04/12/19 - 08:11 AM]
Thursday's Broadcast Ratings: ABC Tops Demos with Drama Originals
The Alphabet leads the night among adults 18-49 over a repeat heavy CBS.

[04/11/19 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos in Close Race
The "Empire"-led network holds off CBS and ABC among adults 18-49.

[04/10/19 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Holds Off CBS in Tight Demo Race
"The Voice" and "NCIS" are the night's top two draws among adults 18-49.

[04/09/19 - 08:21 AM]
Monday's Broadcast Ratings: National Championship Game Wins Big for CBS
The Eye dominates last night with victories in total viewers and adults 18-49.