or


[10/25/11 - 11:02 AM]
ABC Family's "13 Nights of Halloween 2011" is Off to Record Start
ABC Family spins the numbers for the week of October 17-23.

[via press release from ABC Family]

Ratings Highlights for the Week of October 17 - 23, 2011 Final National Ratings

ABC Family's "13 Nights of Halloween 2011" is Off to Record Start

~Drives Network to No. 2 Rank in Cable Prime in Women 18-34, and No. 3 in Females 12-34

"Pretty Little Liars'" Special is the Week's No. 1 Scripted Cable Telecast in Females 12-34 and the No. 2 Scripted Cable Telecast in Women 18-34

~Is ABC Family's No. 1 "13 Nights of Halloween" Telecast Ever in Key Demos

ABC Family

Powered by Wednesday's "Pretty Little Liars'" Halloween special and holiday-themed theatricals like "Hocus Pocus" and "Addams Family Values," ABC Family's "13 Nights of Halloween" event is off to its best start on record through its first five nights in Total Viewers (1.7 million), Adults 18-34 (537,000), Adults 18-49 (810,000) and Viewers 12-34 (825,000), and across its target female demos: Women 18-34 (369,000), Women 18-49 (551,000) and Females 12-34 (587,000).

Bolstered by these record deliveries, ABC Family ranked as cable's No. 2 network in Prime for the week in Women 18-34, and No. 3 in Women 18-49 and Females 12-34.

· Versus the equivalent nights in 2010, "13 Nights 2011" is up by double-digit percentages across all target demos, including by 42% in Total Viewers (1.7 million vs. 1.2 million), by 52% in Adults 18-34 (537,000 vs. 353,000), by 31% in Adults 18-49 (810,000 vs. 617,000) and by 68% in Viewers 12-34 (825,000 vs. 492,000); In Females 12-34, this year's event is up by nearly double (+97% - 587,000 vs. 298,000).

· Wednesday's special "Pretty Little Liars" (8:00 - 9:00 p.m.), the network's most-watched "13 Nights of Halloween" telecast of all time in Total Viewers (2.5 million) and all target demos, ranked as the week's No. 1 scripted cable telecast in Females 12-34 (1.5 million/3.3 rating), the No. 2 scripted cable telecast in Women 18-34 (769,000/2.3 rating), and was the No. 1 TV telecast overall in Female Teens (709,000/6.0 rating).

· In Women 18-34, ABC Family aired cable's Top 2 movies, and 4 of the Top 5 overall:

Source: NTI, US ratings, Live + SD, 10/17/11 - 10/23/11. "13 Nights 2011:" 10/19/11-10/23/11 (8:00 - 10:00 p.m.) versus equivalent dates/times in previous years. ABC Family: Nov. 2001- present.





  [october 2011]  
S
M
T
W
T
F
S
      


· PRETTY LITTLE LIARS (ABC FAMILY)





most recent ratings | view all posts
[05/18/13 - 09:03 AM]
Friday's Broadcast Ratings: ABC Tops Viewers, Demos with "Shark Tank"
The show's two-hour season finale powers the Alphabet to victory.

[05/18/13 - 08:59 AM]
"Rock Center with Brian Williams" Scores Its Second-Highest Adult 18-49 and Total-Viewer Results in Three Months
NBC spins the numbers for Friday, May 17.

[05/18/13 - 08:51 AM]
ABC Wins Friday as "Shark Tank" Closes Out with its Best-Ever Finale and Strongest Season Ever
ABC spins the numbers for Friday, May 17.

[05/17/13 - 03:51 PM]
Thursday's Cable Ratings: TNT, ESPN Top Charts with NBA Playoffs
Plus: numbers for AMC's "Small Town Security," MTV's "Zach Stone Is Gonna Be Famous" and FX's "Anger Management."

[05/17/13 - 08:46 AM]
"The Office" Finale Out-Rates Every Telecast of the Show for the Past 16 Months
NBC spins the numbers for Thursday, May 16.

[05/17/13 - 08:33 AM]
ABC's "Scandal" Marks Most-Watched Telecast Ever and Spikes Over Last Season's Finale
ABC spins the numbers for Thursday, May 16.

[05/17/13 - 08:23 AM]
Thursday's Broadcast Ratings: FOX, "American Idol" Top Night of Finales
Plus: NBC remains stuck in fourth place despite its swan song for "The Office."

[05/16/13 - 03:42 PM]
Wednesday's Cable Ratings: TNT Tops Third Consecutive Night with NBA Playoffs
Plus: numbers for Showtime's "Kingdom Come," VH1's "Off Pitch" and Discovery's "The Big Brain Theory: Pure Genius."

[05/16/13 - 03:20 PM]
Oxygen's "Best Ink" Earns Series High in All Key Demos
Oxygen spins the numbers for Wednesday, May 15.

[05/16/13 - 11:09 AM]
Jay Leno and Jimmy Fallon Continue Late-Night Ratings Dominance in Week of May 6-10 Against ABC, CBS Time-Period Competition
NBC spins the late-night numbers for the week of May 6-10.

[05/16/13 - 10:25 AM]
Gaining for the 2nd Straight Week, ABC Wins Both Full Weeks of the May Sweep
ABC spins the late-night numbers for the week of May 6-10.

[05/16/13 - 08:53 AM]
"Modern Family" Is First-Ever Show to Top "American Idol" Wednesday Finale
ABC spins the numbers for Wednesday, May 15.

[05/16/13 - 08:49 AM]
"Chicago Fire" Climbs to Its Top 18-49 Rating Since February 27
NBC spins the numbers for Wednesday, May 15.

[05/16/13 - 08:22 AM]
Wednesday's Broadcast Ratings: FOX Still the Network to Beat with "American Idol"
The news comes despite dropping nearly 40% from a year ago.

[05/15/13 - 04:50 PM]
Tuesday's Cable Ratings: NBA Playoffs Once Again Put TNT on Top
Plus: numbers for CNBC's "Crowd Rules," MTV's "Girl Code" and E!'s "The Untold Story: Jason Derulo."