or


[10/25/11 - 11:02 AM]
ABC Family's "13 Nights of Halloween 2011" is Off to Record Start
ABC Family spins the numbers for the week of October 17-23.

[via press release from ABC Family]

Ratings Highlights for the Week of October 17 - 23, 2011 Final National Ratings

ABC Family's "13 Nights of Halloween 2011" is Off to Record Start

~Drives Network to No. 2 Rank in Cable Prime in Women 18-34, and No. 3 in Females 12-34

"Pretty Little Liars'" Special is the Week's No. 1 Scripted Cable Telecast in Females 12-34 and the No. 2 Scripted Cable Telecast in Women 18-34

~Is ABC Family's No. 1 "13 Nights of Halloween" Telecast Ever in Key Demos

ABC Family

Powered by Wednesday's "Pretty Little Liars'" Halloween special and holiday-themed theatricals like "Hocus Pocus" and "Addams Family Values," ABC Family's "13 Nights of Halloween" event is off to its best start on record through its first five nights in Total Viewers (1.7 million), Adults 18-34 (537,000), Adults 18-49 (810,000) and Viewers 12-34 (825,000), and across its target female demos: Women 18-34 (369,000), Women 18-49 (551,000) and Females 12-34 (587,000).

Bolstered by these record deliveries, ABC Family ranked as cable's No. 2 network in Prime for the week in Women 18-34, and No. 3 in Women 18-49 and Females 12-34.

· Versus the equivalent nights in 2010, "13 Nights 2011" is up by double-digit percentages across all target demos, including by 42% in Total Viewers (1.7 million vs. 1.2 million), by 52% in Adults 18-34 (537,000 vs. 353,000), by 31% in Adults 18-49 (810,000 vs. 617,000) and by 68% in Viewers 12-34 (825,000 vs. 492,000); In Females 12-34, this year's event is up by nearly double (+97% - 587,000 vs. 298,000).

· Wednesday's special "Pretty Little Liars" (8:00 - 9:00 p.m.), the network's most-watched "13 Nights of Halloween" telecast of all time in Total Viewers (2.5 million) and all target demos, ranked as the week's No. 1 scripted cable telecast in Females 12-34 (1.5 million/3.3 rating), the No. 2 scripted cable telecast in Women 18-34 (769,000/2.3 rating), and was the No. 1 TV telecast overall in Female Teens (709,000/6.0 rating).

· In Women 18-34, ABC Family aired cable's Top 2 movies, and 4 of the Top 5 overall:

Source: NTI, US ratings, Live + SD, 10/17/11 - 10/23/11. "13 Nights 2011:" 10/19/11-10/23/11 (8:00 - 10:00 p.m.) versus equivalent dates/times in previous years. ABC Family: Nov. 2001- present.





  [october 2011]  
S
M
T
W
T
F
S
      


· PRETTY LITTLE LIARS (FREEFORM)





most recent ratings | view all posts
[02/08/16 - 12:01 PM]
CBS's New Late Night Duo Score Ratings Milestones with Post-Super Bowl Broadcasts
CBS spins the late-night numbers for Sunday, February 7.

[02/08/16 - 10:48 AM]
"The People v. O.J. Simpson: American Crime Story" Delivers Most-Watched Series Premiere in FX History
FX further spins the numbers for Tuesday, February 2.

[02/08/16 - 08:40 AM]
Sunday's Broadcast Ratings: "Super Bowl L" Delivers Huge for CBS
The Eye's coverage averages over 93.6 million viewers across the night.

[02/08/16 - 08:27 AM]
NBC Ranks #2 for the Night Among the Big 4 Networks in Adults 18-49 and Total
NBC spins the numbers for Sunday, February 7.

[02/08/16 - 06:16 AM]
CBS's Coverage of Super Bowl 50 Scores Second-Highest Overnight Rating in History
CBS spins the numbers for Sunday, February 7.

[02/07/16 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with New Hampshire Republican Debate
The Alphabet averages more than 11.6 million viewers in primetime.

[02/07/16 - 08:30 AM]
"Saturday Night Live" Ties for the #1 Telecast of the Night on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, February 6.

[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.

[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 10:47 AM]
FOX's "Grease: Live" Grows 20% in Total Viewers After 3 Days, FOX to Air Encore on Easter Sunday
FOX further spins the numbers for the week of January 25-31.

[02/05/16 - 10:29 AM]
CBS Multi-Platform Snapshot - Top Five Most Popular Programs on Various Platforms This Season
CBS further spins the numbers for the season to date.

[02/05/16 - 10:18 AM]
With Live + 3-Day Viewing, "Scorpion" Moves Up to the Week's #2 Program
CBS further spins the numbers for the week of January 25-31.