THE STYLE NETWORK POSTS HIGHEST-RATED OCTOBER IN NETWORK HISTORY
OCTOBER RANKS AS THE STYLE NETWORK'S HIGHEST-RATED OCTOBER IN NETWORK HISTORY, UP AN IMPRESSIVE +41 PERCENT AMONG WOMEN 18-49 AND UP +35 PERCENT AMONG PERSONS 18-49
LOS ANGELES -- November 1, 2011 - The Style Network delivered a record-breaking month with its highest-rated October in the network's history, posting a significant +41% year-to-year gain among Women 18-49 (97,000) and +35% among Persons 18-49 (120,000) in Primetime, according to Nielsen. Compared to October 2010, Style increased its delivery in all key demos, including Total Viewers (+32%), Persons 18-34 (+51%) and Women 18-34 (+59%).
"I'm very excited to add this record-setting October to the list of incredible months we've had this year, as Style is poised to have its best year ever," said Salaam Coleman Smith, President, The Style Network. "The strong numbers for new series 'Glam Fairy' and perennial favorite 'Jerseylicious' were instrumental in giving the network this memorable October."
Other October ratings highlights include season three of "Jerseylicious" which concluded on October 16th and was the most watched season to date among Total Viewers (619,000).
The series premiere of "Glam Fairy" on Sunday, October 23rd drew in 443,000 Total Viewers and ranked as Style's 2nd most-watched premiere ever in Women 18-49 (249,000) and Women 18-34 (140,000), behind only "Tia & Tamera." "Glam Fairy" more than doubled the network's prior four week primetime average, delivering a +100% increase in Total Viewers (443,000) and a +133% increase among Women 18-49 (249,000).
Part one of the reunion special "Jerseylicious: More Wild & Untamed" on Sunday, October 23rd also drew impressive numbers for the network, more than tripling its prior four week time period average across key demos, growing +232% in Total Viewers (664,000), +225% in Women 18-49 (325,000) and +319% in Women 18-34 (180,000).
Source: Nielsen, October 2011 (09/26/11-10/30/11) Live+7 Blended with Live+SD from 10/16/2011 to date vs. October 2010 (09/27/10-10/31/10) Live+7 Prime 8P-11P. LSD Impressions - Jerseylicious S3 Premiere Telecasts 05/15/11-10/16/11 Su 8P-9P, Glam Fairy S1 Premiere Telecast 10/23/11 Su 8P-9P vs. Prior 4 Week Primetime Average 09/19/11-10/16/11 M-Su 8P-11P and Ranked against Style's Original Series Premiere Telecast 4Q04 to date, Jerseylicious: More Wild and Untamed 10/23/11 Su 7P-8P vs. Prior 4 Week Time Period Average 09/19/11-10/16/11
The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts nearly 75 million cable and satellite subscribers and is the fastest growing women's network in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Big Rich Texas," "Glam Fairy," "Clean House New York," "How Do I Look?," "Kimora: Life in the Fab Lane," "Too Fat for 15: Fighting Back" and "Ruby." The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.