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[11/02/11 - 09:11 AM]
ABC's "Body of Proof" Draws its Biggest Audience this Season
ABC spins the numbers for Tuesday, November 1.

[via press release from ABC]

ABC's "Body of Proof" Draws its Biggest Audience this Season

Some early info on ABC's Tuesday, ahead of the regular press release.

Drawing its biggest audience on the night in 3 weeks, ABC finished as the #2 most-watched network on Tuesday evening to CBS, leading Fox by a margin of 4.0 million viewers and NBC by 5.0 million.

Starting out the night for ABC at 8pm against CBS' top-rated NCIS, ABC's Last Man Standing stood as the 2nd-most-watched TV show overall, outdrawing Fox's Glee by 2.0 million viewers and NBC's The Biggest Loser 12 by 2.8 million viewers. The broad-skewing new ABC comedy also delivered the #2 position in the half-hour with Adults 25-54 and Men 18-49, while finishing as the 2nd-highest-rated broadcast program with Kids 2-11.

At 8:30pm against stiff competition from the second half-hours of NCIS and Glee, ABC's Man Up! held 90% of its Adult 18-49 audience week to week, 100% among Women 18-34 and jumped by 33% among Kids 2-11.

Jumping over its lead-in at 9pm and building throughout its broadcast, ABC's Dancing with the Stars: The Results ranked as the 2nd-most-watched TV show in its hour, more than doubling the audiences for Fox's comedies (+134% - New Girl/Raising Hope) and NBC's The Biggest Loser (+141%). In addition, the wide-appealing ABC dancing results show finished #1 in its slot with key Women (W18-49/W25-54) and was the top-rated broadcast program with Kids 2-11. In addition, Dancing defeated the second hour of NBC's The Biggest Loser by 17% in Adults 18-49. The show featured a performance by Justin Bieber, while actor David Arquette was the seventh celebrity dancer to be eliminated from the ABC dance competition this season.

· Growing week to week in viewers (+8%) and young adults (+8%), ABC's DWTS: The Results tallied its best results in 3 weeks. In addition, the show posted its 2nd-highest numbers this season with key Women (W18-49/W25-54).

ABC's Body of Proof registered as the 2nd-most-watched show in the 10pm hour (#2 drama for the 7th week running), beating NBC's Parenthood by a margin of 4.8 million viewers. Body of Proof also qualified as the #2 drama in the slot with Adults 25-54, Women 18-34 and Women 18-49, while ranking #1 in Women 25-54.

· Building its overall audience for the 3rd week in a row and rising 11% with young adults week to week, ABC's Body of Proof produced its most-watched telecast this season and equaled a best-since-premiere number with Adults 18-49. In addition, the show hit its 2nd-best numbers this season with Adults 18-34 and key Women (W18-34/W18-49).

· Body of Proof drastically improved its time period over the same night last year with Total Viewers (+84%) and Adults 18-49 (+54%).

Quick Take for Tuesday, November 1, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC Draws its Largest Overall Audience on the Night in 3 Weeks

Standing as the 2nd-Most-Watched TV Show in its 8pm Time Slot, ABC's "Last Man Standing" Outdraws Fox's "Glee" by 2.0 Million Viewers

ABC's "Man Up!" Holds Nearly All of its Adult 18-49 Audience Week to Week

ABC's "DWTS: The Results" Scores its Best Performance in Total Viewers and Adults 18-49 in 3 Weeks and 2nd-Highest Numbers of the Season with Key Women

Growing its Overall Audience for the 3rd Straight Week, ABC's "Body of Proof" Hits a Season High in Total Viewers

Tuesday Night (8:00-11:00 p.m.)

Drawing its biggest audience on the night in 3 weeks, ABC finished as the No. 2 most-watched network (11.0 million) on Tuesday evening to CBS, leading Fox by 4.0 million viewers (7.0 million) and NBC by 5.0 million (6.0 million).

"Last Man Standing" (8:00-8:30 p.m.)

Starting out the night for ABC at 8:00 p.m. against CBS' top-rated "NCIS," ABC's "Last Man Standing" stood as the 2nd-most-watched TV show overall (9.3 million), outdrawing Fox's "Glee" by 2.0 million viewers (7.3 million) and NBC's "The Biggest Loser 12" by 2.8 million viewers (6.5 million). The broad-skewing new ABC comedy also delivered the No. 2 position in the half-hour with Adults 25-54 and Men 18-49, while finishing as the 2nd-highest-rated broadcast program with Kids 2-11 (tie).

"Man Up!" (8:30-9:00 p.m.)

At 8:30 p.m. against stiff competition from the second half-hours of "NCIS" and "Glee," ABC's "Man Up!" (1.8/5) held 90% of its Adult 18-49 audience week to week, 100% among Women 18-34 and jumped by 33% among Kids 2-11.

"Dancing with the Stars: The Results" (9:00-10:00 p.m.)

Jumping over its lead-in at 9:00 p.m. and building throughout its broadcast, ABC's "Dancing with the Stars: The Results" ranked as the 2nd-most-watched TV show in its hour (15.2 million), more than doubling the audiences for Fox's comedies (+134% - "New Girl"/"Raising Hope" - 6.5 million) and "The Biggest Loser" (+141% - 6.3 million). In addition, the wide-appealing ABC dancing results show finished No. 1 in its slot with key Women (W18-49/W25-54) and was the top-rated broadcast program with Kids 2-11. In addition, "Dancing" defeated the second hour of "The Biggest Loser" by 17% in Adults 18-49 (2.8/7 vs. 2.4/6). The show featured performances by Justin Bieber, while actor David Arquette was the seventh celebrity dancer to be eliminated from the ABC dance competition this season.

· Growing week to week in viewers (+8%) and young adults (+8%), ABC's "DWTS: The Results" tallied its best results in 3 weeks � since 10/11/11. In addition, the show posted its 2nd-highest numbers this season with key Women (W18-49/W25-54).

"Body of Proof" (10:00-11:00 p.m.)

ABC's "Body of Proof" registered as the 2nd-most-watched show in the 10:00 p.m. hour (No. 2 drama in its time slot for the 7th week running), beating NBC's "Parenthood" by 4.8 million viewers (10.1 million vs. 5.3 million). "Body of Proof" also qualified as the No. 2 drama in the time period with Adults 25-54, Women 18-34 and Women 18-49, while ranking No. 1 in Women 25-54.

· Building its overall audience for the 3rd week in a row and rising 11% with young adults week to week, ABC's "Body of Proof" produced its most-watched telecast this season (10.1 million) and equaled a best-since-premiere number with Adults 18-49 (2.0/5). In addition, the show hit its 2nd-best numbers this season with Adults 18-34 and key Women (W18-34/W18-49).

· "Body of Proof" drastically improved its time period over the same night last year (5.5 million and 1.3/4 on 11/2/10) with Total Viewers (+84%) and Adults 18-49 (+54%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 11/1/11.





  [november 2011]  
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M
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W
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F
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· BIGGEST LOSER, THE (NBC)
· BODY OF PROOF (ABC)
· DANCING WITH THE STARS (ABC)
· GLEE (FOX)
· LAST MAN STANDING (ABC)
· MAN UP! (ABC)
· NCIS (CBS)
· NEW GIRL (FOX)
· PARENTHOOD (NBC)
· RAISING HOPE (FOX)





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