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[11/03/11 - 12:45 PM]
Jay Leno, Jimmy Fallon and Carson Daly Grow vs. the Same Week Last Year in Total Viewers
NBC spins the late-night numbers for the week of October 24-28.

[via press release from NBC]

NBC RATINGS RESULTS FOR THE LATE-NIGHT WEEK OF OCT. 24-28

JAY LENO, JIMMY FALLON AND CARSON DALY GROW VS. THE SAME WEEK LAST YEAR IN TOTAL VIEWERS

SEASON TO DATE, JAY AND JIMMY EXTEND THEIR TOTAL-VIEWER LEADS VS. LAST YEAR

UNIVERSAL CITY, Calif. - November 3, 2011 - NBC's "The Tonight Show with Jay Leno" has averaged a 0.9 rating, 3 share in adults 18-49 and 3.8 million viewers overall for the week of October 24-28, matching the show's year-ago 18-49 rating and growing 6 percent in total viewers. "Tonight" tied CBS's "Late Show with David Letterman" in adult 18-49 rating with a 0.9 each and "Tonight" topped "Late Show" in total viewers by a season-high 19 percent margin (3.819 million vs. 3.215 million). During the same week last year, "Late Show" led in total viewers by 6 percent.

At 12:35 a.m. ET for the October 24-28 week, "Late Night with Jimmy Fallon" delivered a 0.6/3 in adults 18-49 and 1.9 million viewers overall, equaling the show's year-ago 18-49 rating and gaining 14 percent in total viewers.

Through the first six weeks of the season, "Tonight" has increased its total-viewer margin over "Late Show" to 11 percent (3.634 million vs. 3.268 million), up from the year-ago advantage of 2 percent. Jimmy Fallon has established a total-viewer lead over CBS's "Late Late Show with Craig Ferguson" this season of 15 percent (1.739 million vs. 1.506 million), after trailing by 6 percent one year ago. In viewers 18-49, Jimmy's lead over "Late Late Show" this season is 16 percent (721,000 vs. 624,000), up from a 12 percent margin at this point last season.

Last week at 1:35 a.m. ET, "Last Call with Carson Daly" was up by 20 percent versus the same week last year in total viewers, with 1.013 million persons versus the year-ago 847,000.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of October 24-28. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 3 share
CBS "Late Show," 0.9/3

11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3

12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2*

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3*

1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.8 million viewers
CBS "Late Show," 3.2 million viewers

11:35 p.m.-12 midnight ET
ABC "Nightline," 3.8 million viewers

12 midnight-1 a.m. ET
ABC "Kimmel," 1.8 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.9 million viewers
CBS "Late Late Show," 1.4 million viewers*

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers*

* Friday's "Last Call," Monday's "Kimmel" and the Monday, Tuesday and Wednesday telecasts of "Late Late Show" were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.9/3

11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3

12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 3.3 million viewers

11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers

12 midnight-1 a.m. ET
ABC "Kimmel," 1.8 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.5 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF OCTOBER 24-28

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6

TBS, 11 p.m.-midnight, "Conan," 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.5

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.7 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.2 million

TBS, 11 p.m.-midnight, "Conan," 0.7 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

Adult Swim, 12:30-1:30 a.m. ET, 1.2 million





  [november 2011]  
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