truTV's "Hardcore Pawn" Opens Season 5 with 1.9 Million Viewers + Strong Demo Growth
truTV's hit series Hardcore Pawn opened its fifth season last night with 1.9 million viewers and more than 1.1 million adults 18-49. The show easily outdelivered its June 2011 fourth-season premiere with adults 18-34 (+8%), adults 18-49 (+10%), men 18-34 (+30%) and men 18-49 (+22%).
The Hardcore Pawn season premiere performed well against strong competition. In delivery of adults 18-49 (1.1 million), men 18-34 (373,000) and men 18-49 (731,000), the show ranked among basic cable's Top 5 programs in the 9:30 p.m. timeslot. Hardcore Pawn also grew its timeslot delivery of key demos by triple-digit percentages compared to the same night a year ago.
With Hardcore Pawn leading the way, truTV ranked among basic cable's Top 10 networks last night in primetime delivery of key adult and male demos, outperforming competitors like History and Discovery.
An inside look at one of the country's largest pawnshops and the family that runs it, truTV's Hardcore Pawn airs Tuesdays at 9:30 p.m. (ET/PT).