[11/17/11 - 05:39 PM]
"American Horror Story" Surges to Series Highs in Multiple Demos
FX spins the numbers for Thursday, November 17.

[via press release from FX]


Another SUPERB showing for American Horror Story!!! Last night's telecast surged to series highs in multiple demos: P/W 18-49, P/W 18-34, and W25-54. Additionally, AHS ranked as the most-watched program of the night in basic cable in persons and women 18-34, 18-49, and 25-54; and it ranked #2 behind South Park in all three key men demos. All data is Live+Same Day 000s unless otherwise indicated; complete data sets attached.

Week to Week Trending and Key Competition

In notching series highs in P/W 18-49, P/W 18-34 and W25-54 ? American Horror Story gained week to week virtually across the board. P18-49 advanced +13% (2,350 vs. 2,073) to rep its largest weekly percentage gain to date [eclipsing a +12% gain from Week 2 to 3]. Increases were driven by women (+9% to +22%). Men were up or down slightly, depending on the demo: M18-49 and M25-54 (+3% and +2%, respectively) and M18-34 (-5%).

· Additionally, in P/W 18-34, American Horror Story has posted consecutive weekly growth every week since Week 2 (P18-34: 1,189[P]>1,010>1,249 (+24%)>1,275 (+2%)>1,347 (+6%) >1,381 (+3%) >1,498 (+8%).

Rank for the Night

American Horror Story was the most-watched basic cable program of the night in persons and women 18-34, 18-49, and 25-54; and all three key men demos ranked #2 behind South Park.

· In P18-49, American Horror Story (2,350) ranked #1 ahead of South Park by +41% (1,670); American Dad by +98% (1,188); and Psych by +99% (1,180)

In W18-49, American Horror Story @ #1 (1,391) outperformed #2-ranked Psych by more than triple (668).

· In P18-34, AHS ranked #1 in the time period outright for the time first time ever (1,498) ? ahead of Revenge on ABC by +9% (1,371); CSI on CBS by +53% (977); Law & Order SVU on NBC by +53% (977); South Park/Nick Swardson on Comedy Central by +67% (896); and Real World on MTV by +89% (791).

AHS Quarter Hours

· P18-49: +10% (2,287>2,329>2,268>2,514)

· P18-34: +13% (1,436>1,486>1,448>1,623)

AHS Median Age/Audience Composition

· Median Age: Week 7 was 31, same as last week and two years younger than its norm (33).

· Gender Skew: percent (%) male/female split was 42/58 ? its most female-skewing telecast yet (47/53 norm).

Vs. Lead-in

Lead-in movie, Twilight was very solid, however it fell -22% in P18-49 from last week's stellar Taken (946 vs. 1,208). From there, AHS vaulted +148% (2,350 vs. 946) with W18-49 surging +123% and M18-49, +199%.

American Horror Story and Twilight ranked FX #1 or #2 for the night virtually across the board: #1 in P/W 18-49, P/W 18-34, and W25-54 and #2 in M18-49/18-34.

· In P18-49, FX (1,350) ranked #1 with a robust +38% advantage over #2-ranked TBS (979); +50% over #3-ranked A&E (903); +50% over #4-ranked USA (899).

Encore Telecast of Note: AHS's first encore repped its most-watched encore telecast to date (1,035/P18-49), outperforming its second most-watched encore by +14% (906, post series premiere on Oct. 5th). For a bit of added perspective to the "stellar-ness" of this delivery ? had this telecast aired in traditional prime (800 - 1100P), it would have ranked as the eighth-ranked program of the night in basic cable.

American Horror Story continues to pace as FX's most watched frosh series ever. With Week 4 of time shifted data added to its season average, AHS is FX's first frosh series to cross the three million P18-49 mark (3,076).

  [november 2011]  


most recent ratings | view all posts
[03/19/18 - 08:48 AM]
Sunday's Broadcast Ratings: NCAA Overrun Pushes CBS on Top
The Eye wins the night in total viewers but shares adults 18-49 honors with ABC.

[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.

[03/12/18 - 09:04 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet's inaugural season however opens down from FOX's final run.

[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
The Alphabet's weekly NBA coverage splits the top adults 18-49 honors.

[03/10/18 - 08:59 AM]
Friday's Broadcast Ratings: Dramas Keeps CBS in Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[03/09/18 - 08:17 AM]
Thursday's Broadcast Ratings: "Big Bang Theory," "Young Sheldon" Top Charts for CBS
Both series lead the night in total viewers and adults 18-49.

[03/08/18 - 01:14 PM]
TV One's Autobiographical Series "Uncensored" Earns #1 Spot on Ad-Supported Cable Among African-Americans for Second Straight Sunday
TV One further spins the numbers for Sunday, February 25.