or


[11/17/11 - 05:39 PM]
"American Horror Story" Surges to Series Highs in Multiple Demos
FX spins the numbers for Thursday, November 17.

[via press release from FX]

FROM FX RESEARCH:

Another SUPERB showing for American Horror Story!!! Last night's telecast surged to series highs in multiple demos: P/W 18-49, P/W 18-34, and W25-54. Additionally, AHS ranked as the most-watched program of the night in basic cable in persons and women 18-34, 18-49, and 25-54; and it ranked #2 behind South Park in all three key men demos. All data is Live+Same Day 000s unless otherwise indicated; complete data sets attached.

Week to Week Trending and Key Competition

In notching series highs in P/W 18-49, P/W 18-34 and W25-54 ? American Horror Story gained week to week virtually across the board. P18-49 advanced +13% (2,350 vs. 2,073) to rep its largest weekly percentage gain to date [eclipsing a +12% gain from Week 2 to 3]. Increases were driven by women (+9% to +22%). Men were up or down slightly, depending on the demo: M18-49 and M25-54 (+3% and +2%, respectively) and M18-34 (-5%).

· Additionally, in P/W 18-34, American Horror Story has posted consecutive weekly growth every week since Week 2 (P18-34: 1,189[P]>1,010>1,249 (+24%)>1,275 (+2%)>1,347 (+6%) >1,381 (+3%) >1,498 (+8%).

Rank for the Night

American Horror Story was the most-watched basic cable program of the night in persons and women 18-34, 18-49, and 25-54; and all three key men demos ranked #2 behind South Park.

· In P18-49, American Horror Story (2,350) ranked #1 ahead of South Park by +41% (1,670); American Dad by +98% (1,188); and Psych by +99% (1,180)

In W18-49, American Horror Story @ #1 (1,391) outperformed #2-ranked Psych by more than triple (668).

· In P18-34, AHS ranked #1 in the time period outright for the time first time ever (1,498) ? ahead of Revenge on ABC by +9% (1,371); CSI on CBS by +53% (977); Law & Order SVU on NBC by +53% (977); South Park/Nick Swardson on Comedy Central by +67% (896); and Real World on MTV by +89% (791).

AHS Quarter Hours

· P18-49: +10% (2,287>2,329>2,268>2,514)

· P18-34: +13% (1,436>1,486>1,448>1,623)

AHS Median Age/Audience Composition

· Median Age: Week 7 was 31, same as last week and two years younger than its norm (33).

· Gender Skew: percent (%) male/female split was 42/58 ? its most female-skewing telecast yet (47/53 norm).

Vs. Lead-in

Lead-in movie, Twilight was very solid, however it fell -22% in P18-49 from last week's stellar Taken (946 vs. 1,208). From there, AHS vaulted +148% (2,350 vs. 946) with W18-49 surging +123% and M18-49, +199%.

American Horror Story and Twilight ranked FX #1 or #2 for the night virtually across the board: #1 in P/W 18-49, P/W 18-34, and W25-54 and #2 in M18-49/18-34.

· In P18-49, FX (1,350) ranked #1 with a robust +38% advantage over #2-ranked TBS (979); +50% over #3-ranked A&E (903); +50% over #4-ranked USA (899).

Encore Telecast of Note: AHS's first encore repped its most-watched encore telecast to date (1,035/P18-49), outperforming its second most-watched encore by +14% (906, post series premiere on Oct. 5th). For a bit of added perspective to the "stellar-ness" of this delivery ? had this telecast aired in traditional prime (800 - 1100P), it would have ranked as the eighth-ranked program of the night in basic cable.

American Horror Story continues to pace as FX's most watched frosh series ever. With Week 4 of time shifted data added to its season average, AHS is FX's first frosh series to cross the three million P18-49 mark (3,076).





  [november 2011]  
S
M
T
W
T
F
S
  


· AMERICAN HORROR STORY (FX)









most recent ratings | view all posts
[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 02:31 PM]
Bounce TV Posts its Most-Watched Quarter Ever in Second Quarter 2015
Bounce TV spins the numbers for the second quarter of 2015.

[07/01/15 - 01:44 PM]
FOX-Record 8.4 Million Watch USA Defeat Germany and Advance to FIFA Women's World Cup 2015 Final
FOX Sports spins the numbers for Tuesday, June 30.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.

[07/01/15 - 08:52 AM]
"I Can Do That" Is Up for a Second Straight Week to Its High Since June 9
NBC spins the numbers for Tuesday, June 30.

[07/01/15 - 08:41 AM]
Tuesday's Broadcast Ratings: Women's World Cup Sparks Demo Victory for FOX
The network edges out NBC for the top spot among adults 18-49.

[07/01/15 - 06:00 AM]
MTV2 Completes Eight Consecutive Quarters of Year-Over-Year Growth with Best Q2 Ever
MTV2 spins the numbers for the month of June.