or


[11/17/11 - 05:39 PM]
"American Horror Story" Surges to Series Highs in Multiple Demos
FX spins the numbers for Thursday, November 17.

[via press release from FX]

FROM FX RESEARCH:

Another SUPERB showing for American Horror Story!!! Last night's telecast surged to series highs in multiple demos: P/W 18-49, P/W 18-34, and W25-54. Additionally, AHS ranked as the most-watched program of the night in basic cable in persons and women 18-34, 18-49, and 25-54; and it ranked #2 behind South Park in all three key men demos. All data is Live+Same Day 000s unless otherwise indicated; complete data sets attached.

Week to Week Trending and Key Competition

In notching series highs in P/W 18-49, P/W 18-34 and W25-54 ? American Horror Story gained week to week virtually across the board. P18-49 advanced +13% (2,350 vs. 2,073) to rep its largest weekly percentage gain to date [eclipsing a +12% gain from Week 2 to 3]. Increases were driven by women (+9% to +22%). Men were up or down slightly, depending on the demo: M18-49 and M25-54 (+3% and +2%, respectively) and M18-34 (-5%).

· Additionally, in P/W 18-34, American Horror Story has posted consecutive weekly growth every week since Week 2 (P18-34: 1,189[P]>1,010>1,249 (+24%)>1,275 (+2%)>1,347 (+6%) >1,381 (+3%) >1,498 (+8%).

Rank for the Night

American Horror Story was the most-watched basic cable program of the night in persons and women 18-34, 18-49, and 25-54; and all three key men demos ranked #2 behind South Park.

· In P18-49, American Horror Story (2,350) ranked #1 ahead of South Park by +41% (1,670); American Dad by +98% (1,188); and Psych by +99% (1,180)

In W18-49, American Horror Story @ #1 (1,391) outperformed #2-ranked Psych by more than triple (668).

· In P18-34, AHS ranked #1 in the time period outright for the time first time ever (1,498) ? ahead of Revenge on ABC by +9% (1,371); CSI on CBS by +53% (977); Law & Order SVU on NBC by +53% (977); South Park/Nick Swardson on Comedy Central by +67% (896); and Real World on MTV by +89% (791).

AHS Quarter Hours

· P18-49: +10% (2,287>2,329>2,268>2,514)

· P18-34: +13% (1,436>1,486>1,448>1,623)

AHS Median Age/Audience Composition

· Median Age: Week 7 was 31, same as last week and two years younger than its norm (33).

· Gender Skew: percent (%) male/female split was 42/58 ? its most female-skewing telecast yet (47/53 norm).

Vs. Lead-in

Lead-in movie, Twilight was very solid, however it fell -22% in P18-49 from last week's stellar Taken (946 vs. 1,208). From there, AHS vaulted +148% (2,350 vs. 946) with W18-49 surging +123% and M18-49, +199%.

American Horror Story and Twilight ranked FX #1 or #2 for the night virtually across the board: #1 in P/W 18-49, P/W 18-34, and W25-54 and #2 in M18-49/18-34.

· In P18-49, FX (1,350) ranked #1 with a robust +38% advantage over #2-ranked TBS (979); +50% over #3-ranked A&E (903); +50% over #4-ranked USA (899).

Encore Telecast of Note: AHS's first encore repped its most-watched encore telecast to date (1,035/P18-49), outperforming its second most-watched encore by +14% (906, post series premiere on Oct. 5th). For a bit of added perspective to the "stellar-ness" of this delivery ? had this telecast aired in traditional prime (800 - 1100P), it would have ranked as the eighth-ranked program of the night in basic cable.

American Horror Story continues to pace as FX's most watched frosh series ever. With Week 4 of time shifted data added to its season average, AHS is FX's first frosh series to cross the three million P18-49 mark (3,076).





  [november 2011]  
S
M
T
W
T
F
S
  


· AMERICAN HORROR STORY (FX)





most recent ratings | view all posts
[07/24/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Got Talent" Puts NBC Back on Top
The Peacock's summer franchise expands originals to Wednesdays with a victory in both total viewers and adults 18-49.

[07/24/14 - 07:47 AM]
CMT's Highest-Rated Series "Party Down South" Earns Its Highest-Rated Episode Ever, Up Double Digits
CMT spins the numbers for Thursday, July 17.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 10:20 AM]
Hallmark Channel Original Programming Dominates Saturday Night
The Hallmark Channel spins the numbers for Saturday, July 19.

[07/22/14 - 09:21 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talker for the 2nd Straight Week Across All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of July 7-11.

[07/22/14 - 08:40 AM]
Monday's Broadcast Ratings: FOX Claims Top Spot with "MasterChef," "Hotel Hell"
The network has won the adults 18-49 for four consecutive weeks.

[07/22/14 - 08:32 AM]
ABC Tops Monday in Viewers/"The Bachelorette" Is Up to Tie a Best-Since-Premiere Adults 18-49 Rating
ABC spins the numbers for Monday, July 21.

[07/22/14 - 08:24 AM]
"American Ninja Warrior" Hits a Season High in Total Viewers
NBC spins the numbers for Monday, July 21.

[07/21/14 - 10:30 AM]
Live+7-Day Playback for the Premiere Episode of "Under the Dome" Tops Last Summer's L+7 Series Premiere
CBS further spins the numbers for Monday, June 30.