or


[11/21/11 - 08:50 AM]
ABC's "AMAs" is Up in Viewers and Key Demos with a 7-year High in Teens
ABC spins the numbers for Sunday, November 20.

[via press release from ABC]

ABC's "AMAs" is Up in Viewers and Key Demos with a 7-year High in Teens

Some early info on ABC's 2011 American Music Awards, ahead of the regular press release:

Opposite fierce competition on the evening, including a high rated down-to-the-wire "Sunday Night Football" contest (NY Giants-Philadelphia Eagles) and an NFL primetime overrun-boosted CBS, the "2011 American Music Awards" made ABC the dominant No. 1 non-sports network from 8:00-11:00 p.m. among Adults 18-49 (4.3/10), towering over CBS by 87% (2.3/5) and Fox by 72% (2.5/6 - 8:00-10:00 p.m. average). In addition, ABC's "AMA" broadcast won its 3-hour time period over "Sunday Night Football" to stand as the No. 1 TV show of the night across all key Women (W18-34/W18-49/W25-54), Teens 12-17 and Kids 2-11.

· The "American Music Awards" was up year to year in Total Viewers (+3% - 12.0 million vs. 11.7 million) and retained 100% of its Adult 18-49 audience (4.3/10). In fact, the "AMAs" grew year to year across virtually all key younger demographics: AD18-34 (+5%), W18-34 (+8%), M18-34 (+4%), W18-49 (+2%), M18-49 (+3%) and Teens 12-17 (+24%). In fact the "American Music Awards" posted its highest Teen 12-17 number in 7 years - since 2004.

· Despite the intense competition during primetime, ABC achieved Sunday night season highs with its coverage of the "2011 AMAs" among Total Viewers and Adults 18-49. In fact the show generated ABC's top Adult 18-49 number in the time period with entertainment programming in 9 months - since the "Academy Awards" on 2/27/11.

· An estimated 32.0 million viewers watched at least some portion of the "2011 American Music Awards" on ABC during its 3-hour broadcast - unduplicated Viewers 2+ watching 6 minutes or more of the broadcast.

Quick Take for Sunday, November 20, 2011 (Fast Affiliate Live + Same Day Ratings)

Opposite Fierce Competition from a Big "Sunday Night Football" Contest and an NFL Overrun-Driven CBS, ABC's "American Music Awards" is No. 1 in Key Demos

"AMAs" Score ABC's Top Adult 18-49 Entertainment Rating in the Slot in 9 Months

ABC's "2011 AMAs" is Up Year to Year in Viewers and Across Virtually All Key Younger Demos, While Achieving a 7-Year-High with Teens 12-17

"2011 American Music Awards" (8:00-11:00 p.m.) Opposite fierce competition on the evening, including a high rated and down-to-the-wire "Sunday Night Football" contest (NY Giants-Philadelphia Eagles) and an NFL primetime overrun-boosted CBS, the "2011 American Music Awards" made ABC the dominant No. 1 non-sports network from 8:00-11:00 p.m. among Adults 18-49 (4.3/10), towering over CBS by 87% (2.3/5) and Fox by 72% (2.5/6 - 8:00-10:00 p.m. average). In addition, ABC's "AMA" broadcast won its 3-hour time period over "Sunday Night Football" to stand as the No. 1 TV show of the night across all key Women (W18-34/W18-49/W25-54), Teens 12-17 and Kids 2-11.

· The "American Music Awards" was up year to year in Total Viewers (+3% - 12.0 million vs. 11.7 million) and retained 100% of its Adult 18-49 audience (4.3/10). In fact, the "AMAs" grew year to year across virtually all key younger demographics: AD18-34 (+5%), W18-34 (+8%), M18-34 (+4%), W18-49 (+2%), M18-49 (+3%) and Teens 12-17 (+24%). The "American Music Awards" scored its highest Teen 12-17 number in 7 years - since 2004.

· Despite the intense competition during primetime, ABC achieved Sunday night season highs with its coverage of the "2011 AMAs" among Total Viewers and Adults 18-49. The show generated ABC's top Adult 18-49 number in the time period with entertainment programming in 9 months - since the "Academy Awards" on 2/27/11.

· An estimated 32.0 million viewers watched at least some portion of the "2011 American Music Awards" on ABC during its 3-hour broadcast - unduplicated Viewers 2+ watching 6 minutes or more of the broadcast.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 11/20/11.





  [november 2011]  
S
M
T
W
T
F
S
  


· SUNDAY NIGHT FOOTBALL (NBC)









most recent ratings | view all posts
[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.