or


[11/21/11 - 08:50 AM]
ABC's "AMAs" is Up in Viewers and Key Demos with a 7-year High in Teens
ABC spins the numbers for Sunday, November 20.

[via press release from ABC]

ABC's "AMAs" is Up in Viewers and Key Demos with a 7-year High in Teens

Some early info on ABC's 2011 American Music Awards, ahead of the regular press release:

Opposite fierce competition on the evening, including a high rated down-to-the-wire "Sunday Night Football" contest (NY Giants-Philadelphia Eagles) and an NFL primetime overrun-boosted CBS, the "2011 American Music Awards" made ABC the dominant No. 1 non-sports network from 8:00-11:00 p.m. among Adults 18-49 (4.3/10), towering over CBS by 87% (2.3/5) and Fox by 72% (2.5/6 - 8:00-10:00 p.m. average). In addition, ABC's "AMA" broadcast won its 3-hour time period over "Sunday Night Football" to stand as the No. 1 TV show of the night across all key Women (W18-34/W18-49/W25-54), Teens 12-17 and Kids 2-11.

· The "American Music Awards" was up year to year in Total Viewers (+3% - 12.0 million vs. 11.7 million) and retained 100% of its Adult 18-49 audience (4.3/10). In fact, the "AMAs" grew year to year across virtually all key younger demographics: AD18-34 (+5%), W18-34 (+8%), M18-34 (+4%), W18-49 (+2%), M18-49 (+3%) and Teens 12-17 (+24%). In fact the "American Music Awards" posted its highest Teen 12-17 number in 7 years - since 2004.

· Despite the intense competition during primetime, ABC achieved Sunday night season highs with its coverage of the "2011 AMAs" among Total Viewers and Adults 18-49. In fact the show generated ABC's top Adult 18-49 number in the time period with entertainment programming in 9 months - since the "Academy Awards" on 2/27/11.

· An estimated 32.0 million viewers watched at least some portion of the "2011 American Music Awards" on ABC during its 3-hour broadcast - unduplicated Viewers 2+ watching 6 minutes or more of the broadcast.

Quick Take for Sunday, November 20, 2011 (Fast Affiliate Live + Same Day Ratings)

Opposite Fierce Competition from a Big "Sunday Night Football" Contest and an NFL Overrun-Driven CBS, ABC's "American Music Awards" is No. 1 in Key Demos

"AMAs" Score ABC's Top Adult 18-49 Entertainment Rating in the Slot in 9 Months

ABC's "2011 AMAs" is Up Year to Year in Viewers and Across Virtually All Key Younger Demos, While Achieving a 7-Year-High with Teens 12-17

"2011 American Music Awards" (8:00-11:00 p.m.) Opposite fierce competition on the evening, including a high rated and down-to-the-wire "Sunday Night Football" contest (NY Giants-Philadelphia Eagles) and an NFL primetime overrun-boosted CBS, the "2011 American Music Awards" made ABC the dominant No. 1 non-sports network from 8:00-11:00 p.m. among Adults 18-49 (4.3/10), towering over CBS by 87% (2.3/5) and Fox by 72% (2.5/6 - 8:00-10:00 p.m. average). In addition, ABC's "AMA" broadcast won its 3-hour time period over "Sunday Night Football" to stand as the No. 1 TV show of the night across all key Women (W18-34/W18-49/W25-54), Teens 12-17 and Kids 2-11.

· The "American Music Awards" was up year to year in Total Viewers (+3% - 12.0 million vs. 11.7 million) and retained 100% of its Adult 18-49 audience (4.3/10). In fact, the "AMAs" grew year to year across virtually all key younger demographics: AD18-34 (+5%), W18-34 (+8%), M18-34 (+4%), W18-49 (+2%), M18-49 (+3%) and Teens 12-17 (+24%). The "American Music Awards" scored its highest Teen 12-17 number in 7 years - since 2004.

· Despite the intense competition during primetime, ABC achieved Sunday night season highs with its coverage of the "2011 AMAs" among Total Viewers and Adults 18-49. The show generated ABC's top Adult 18-49 number in the time period with entertainment programming in 9 months - since the "Academy Awards" on 2/27/11.

· An estimated 32.0 million viewers watched at least some portion of the "2011 American Music Awards" on ABC during its 3-hour broadcast - unduplicated Viewers 2+ watching 6 minutes or more of the broadcast.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 11/20/11.





  [november 2011]  
S
M
T
W
T
F
S
  


· SUNDAY NIGHT FOOTBALL (NBC)











most recent ratings | view all posts
[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.

[08/26/14 - 07:49 AM]
"The 66th Primetime Emmy(R) Awards" Posts NBC's Highest-Rated Monday in Metered-Market Households, Excluding Olympics, In Seven Years
NBC spins the numbers for Monday, August 25.

[08/25/14 - 12:30 PM]
New Era of "Doctor Who" Begins with Highest Rated Season Premiere Ever on BBC America
BBC America spins the numbers for Saturday, August 23.

[08/25/14 - 09:42 AM]
Last Night's "Big Brother" Is the Biggest Brother of the Summer
CBS spins the numbers for Sunday, August 24.

[08/25/14 - 09:02 AM]
Sunday's Broadcast Ratings: NFL Preseason Keeps NBC on Top
"Big Brother 16" on CBS however is the night's biggest draw among adults 18-49.

[08/25/14 - 08:34 AM]
NBC Sports Coverage of Last Night's Cincinnati Bengals-Arizona Cardinals Preseason Game Finishes the Night #1 in the 56 Local Markets
NBC spins the numbers for Sunday, August 24.

[08/25/14 - 08:25 AM]
ABC's "Rising Star" Finale is Up for the 2nd Straight Week in Adults 18-49
ABC spins the numbers for Sunday, August 24.