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[11/26/11 - 09:42 AM]
Friday's Broadcast Ratings: "Iron Man" Paves Way for FOX Win
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, november 25, 2011)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (4.15 million viewers, #3; adults 18-49: 1.3, #1) was the network to beat on Black Friday with its presentation of "Iron Man" (4.15 million viewers, #6; adults 18-49: 1.3, #1).

The silver among adults 18-49 then went to ABC (4.54 million viewers, #2; adults 18-49: 1.1, #2) with the feature "Shrek the Third" (4.32 million viewers, #4; adults 18-49: 1.1, #3) and a new "20/20" (4.97 million viewers, #3; adults 18-49: 1.2, #2).

Next up was CBS (5.34 million viewers, #1; adults 18-49: 1.0, #T3) with its original specials "Hoops & Yoyo Ruin Christmas" (3.66 million viewers, #8; adults 18-49: 0.8, #8) and "The Elf on a Shelf: An Elf's Story" (4.25 million viewers, #5; adults 18-49: 1.0, #T4) followed by repeats of "CSI: NY" (5.54 million viewers, #2; adults 18-49: 0.9, #7) and "Blue Bloods" (6.53 million viewers, #1; adults 18-49: 1.0, #T4).

Meanwhile, NBC (3.98 million viewers, #4; adults 18-49: 1.0, #T3) offered up its annual airing of "National Treasure: Book of Secrets" (3.98 million viewers, #7; adults 18-49: 1.0, #T4).

And finally, The CW (1.46 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening with its holiday encores of "Grandma Got Run Over by a Reindeer" (1.76 million viewers, #9; adults 18-49: 0.5, #9) and "Olive, The Other Reindeer" (1.22 million viewers, #10; adults 18-49: 0.3, #10).

Week-to-week changes (adults 18-49):
-14.29% - 20/20

Year-to-year changes (adults 18-49):
+9.09% - 20/20

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/5 with an encore telecast; CBS's "Late Show with David Letterman," 2.2/5 with an encore; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.3/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3 with an encore; "Late Show," 0.5/2 with an encore; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.5/2 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/3 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

[NOTE: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/26/10):

CBS (7.19 million viewers, #1; adults 18-49: 1.2, #T1) shared the Thanksgiving leftovers on Friday with its all-repeat mix of "CSI: NY" (6.68 million viewers, #3; adults 18-49: 1.2, #T1), "Blue Bloods" (7.34 million viewers, #2; adults 18-49: 1.2, #T1) and another "Blue Bloods" (7.56 million viewers, #1; adults 18-49: 1.1, #T5).

Sharing the adults 18-49 crown was ABC (4.92 million viewers, #2; adults 18-49: 1.2, #T1) with a repeat of "Happy Feet" (4.53 million viewers, #5; adults 18-49: 1.2, #T1) and a new "20/20" (5.69 million viewers, #4; adults 18-49: 1.1, #T5).

FOX (3.94 million viewers, #3; adults 18-49: 1.2, #T1) likewise was in the young adults top spot with its presentation of "TV's Funniest Holiday Moments: A Paley Center for Media Special" (3.94 million viewers, #6; adults 18-49: 1.2, #T1).

Meanwhile, NBC (3.11 million viewers, #4; adults 18-49: 0.9, #4) offered up the season finale of "School Pride" (2.28 million viewers, #8; adults 18-49: 0.6, #T8) and the feature "Enchanted" (3.52 million viewers, #7; adults 18-49: 1.1, #T5).

And finally, repeats of "Smallville" (1.58 million viewers, #9; adults 18-49: 0.6, #T8) and "Supernatural" (1.43 million viewers, #10; adults 18-49: 0.5, #10) on The CW (1.51 million viewers, #5; adults 18-49: 0.5, #5) rounded out the evening.

Week-to-week changes (adults 18-49): School Pride (0.00%).

Source: Nielsen Media Research





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