or


[11/28/11 - 08:52 AM]
ABC's "Once Upon a Time" Returns with Series Highs in Teens and Kids
ABC spins the numbers for Sunday, November 27.

[via press release from ABC]

ABC's "Once Upon a Time" Returns with Series Highs in Teens and Kids

During the 7 o'clock hour opposite CBS' huge 1-hour NFL overrun, ABC's America's Funniest Home Videos was up over its most recent telecast two weeks ago, achieving season highs with viewers and young adults. In fact, the show drew its biggest audience in nearly 9 months and equaled its highest young adult performance since the beginning of May - since 3/6/11 and 5/1/11, respectively.

Up against sports-fueled competition during the 8 o'clock hour from Sunday Night Football game (Pittsburgh-Kansas City) on NBC and CBS' NFL overrun-driven programming, ABC's Once Upon a Time returned after being preempted the prior week for the American Music Awards with impressive results. TV's #1 new drama in Adults 18-49, Once Upon a Time jumped over its lead-in at 8pm by 3.1 million viewers and by 89% with young adults and gained audience throughout its broadcast. The wide-appealing ABC freshman series finished #2 in the hour to Sunday Night Football with Adults 18-34, while ranking #1 across all key Women (W18-34/W18-49/W25-54) and as the #1 broadcast show with Teens 12-17 and Kids 2-11. In fact, Once Upon a Time stood as Sunday's #1 entertainment program across the Women demos and as the night's top-rated non-sports broadcast show with Kids.

· Spiking over its most recent telecast with Teens 12-17 (+18%) and Kids 2-11 (+31%), Disney-owned Once Upon a Time posted series-high numbers on both Nielsen measures.

From 9-11pm, ABC's Hallmark Hall of Fame - Mitch Albom's Have a Little Faith gained viewers from its first hour to second hour and improved its 2-hour time period over the same night last year by 2.5 million viewers.

Quick Take for Sunday, November 27, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC's "America's Funniest Home Videos" Hits Season Highs with Viewers And Young Adults, Attracting its Biggest Overall Audience in Nearly 9 Months

TV's No. 1 Freshman Drama in Adults 18-49, ABC's "Once Upon a Time" Returns After Being Preempted as Sunday's No. 1 Non-Sports Show Across Key Women

Spiking Over its Last Airing, "Once Upon a Time" Hits Series Highs in Teens and Kids

Building Audience from its First Hour to its Second Hour, ABC's "Hallmark Hall of Fame - Mitch Albom's Have a Little Faith" Improves its Slot by 2.5 Million Viewers

"America's Funniest Home Videos" (7:00-8:00 p.m.)

During the 7 o'clock hour opposite CBS' huge 55-minute NFL overrun (Denver-San Diego), ABC's "America's Funniest Home Videos" was up over its most recent telecast two weeks ago, achieving season highs with viewers (7.6 million) and young adults (1.8/4). In fact, the show drew its biggest audience in nearly 9 months and equaled its highest young adult performance since the beginning of May - since 3/6/11 and 5/1/11, respectively.

"Once Upon a Time" (8:00-9:00 p.m.)

Up against sports-fueled competition during the 8 o'clock hour from NBC's "Sunday Night Football" game (Pittsburgh-Kansas City) on NBC and CBS' NFL overrun-driven programming, ABC's "Once Upon a Time" returned after being preempted the prior week for the "American Music Awards" with impressive results. TV's No. 1 new drama in Adults 18-49, "Once Upon a Time" jumped over its lead-in at 8:00 p.m. by 3.1 million viewers (10.7 million vs. 7.6 million) and by 89% with young adults (3.4/8 vs. 1.8/4) and gained audience throughout its broadcast. The wide-appealing ABC freshman series finished No. 2 in the hour to football with Adults 18-34, while ranking No. 1 across all key Women (W18-34/W18-49/W25-54) and as the No. 1 broadcast show with Teens 12-17 and Kids 2-11.

· "Once Upon a Time" stood as Sunday's No. 1 entertainment program across the Women demos and as the night's top-rated non-sports broadcast show with Kids.

· Spiking over its most recent telecast with Teens 12-17 (+18%) and Kids 2-11 (+31%), Disney-owned "Once Upon a Time" posted series-high numbers on both Nielsen measures.

"Hallmark Hall of Fame - Mitch Albom's Have a Little Faith" (9:00-11:00 p.m.)

From 9:00-11:00 p.m., ABC's "Hallmark Hall of Fame - Mitch Albom's Have a Little Faith" gained viewers from its first hour to second hour (6.4 million to 6.6 million) and improved its 2-hour time period over the same night last year by 2.5 million viewers (6.5 million vs. 4.0 million = "Housewives" and "Brothers & Sisters" encores).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 11/27/11.





  [november 2011]  
S
M
T
W
T
F
S
  


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· HAVE A LITTLE FAITH (ABC)
· ONCE UPON A TIME (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)











most recent ratings | view all posts
[10/29/14 - 03:25 PM]
Duggar Wedding Rings in Record Ratings for TLC
TLC spins the numbers for Tuesday, October 28.

[10/29/14 - 10:23 AM]
ABC Leads Season in Non-Sports Adults 18-49 with Top Dramas, #1 New Show and #1 New Comedy
ABC further spins the numbers for the season to date.

[10/29/14 - 08:50 AM]
"The Voice" Ranks as the #1 Non-Sports Telecast of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, October 28.

[10/29/14 - 08:33 AM]
ABC's Tuesday Night Grows Week to Week Against the 2014 World Series
ABC spins the numbers for Tuesday, October 28.

[10/29/14 - 08:32 AM]
Tuesday's Broadcast Ratings: FOX Rides the World Series to Another Demo Victory
Plus: "Marvel's Agents of SHIELD" on ABC grows by double-digits from last week among adults 18-49.

[10/29/14 - 08:32 AM]
HGTV Ranked Among Top 10 Networks for Sixth Consecutive Month
HGTV spins the numbers for the month of October to date.

[10/28/14 - 04:06 PM]
Disney XD's "Star Wars Rebels" Posts Series High in Kids 6-11 and "Gravity Falls" Scores Ratings High in Boys 6-11
Disney XD spins the numbers for Monday, October 27.

[10/28/14 - 03:28 PM]
Destination America Records Best October Ever in Prime
Destination America spins the numbers for the month of October to date.

[10/28/14 - 03:03 PM]
ESPN's "Monday Night Football" Scores Highest Rating Since 2009 with Redskins-Cowboys
ESPN spins the numbers for Monday, October 27.

[10/28/14 - 02:01 PM]
Latest Hallmark Channel Original Film, "The Good Witch's Wonder," Averages 2.5 Million Viewers and Marks the Network's Most Watched Film of 2014 to Date
The Hallmark Channel spins the numbers for Saturday, October 25.

[10/28/14 - 02:01 PM]
Discovery Channel Grabs Double Digit Viewership and Ratings Gains in October
Discovery spins the numbers for the month of October to date.

[10/28/14 - 02:01 PM]
American Heroes Channel Celebrates Best October Ever in Prime and Total Day Delivery
American Heroes Channel spins the numbers for the month of October to date.

[10/28/14 - 01:05 PM]
Disney XD Delivers #1 Month in Primetime in the Network's History in Total Viewers and Boys 2-11
Disney XD spins the numbers for the month of October to date.

[10/28/14 - 12:39 PM]
Disney Channel Wins October in Total Viewers and Major Youth Demographics
Disney Channel spins the numbers for the month of October to date.

[10/28/14 - 11:47 AM]
Turner Broadcasting Networks Topped the Charts for October, With TBS Ranking as Basic Cable's #1 Entertainment Networks Among Total Viewers and Adults 18-49 in Primetime
Turner spins the numbers for the month of October to date.