or


[11/30/11 - 04:42 PM]
"Level Up" Surges as #1 Telecast in its Time Period Among Kids 6-11
Cartoon Network spins the numbers for Wednesday, November 23.

[via press release from Cartoon Network]

"Level Up" Surges as #1 Telecast in its Time Period Among Kids 6-11; Also Ranks as #1 Telecast of the Day Among Kids 9-14 and All Boys

Original Movie Captures More Than 2.5 Million Viewers 2+; Posts Triple-Digit Gains vs. Prior Four Weeks

Themed CartoonNetwork.com Game Scores as #1 Site Game Launch of 2011-to-Date; Attracts 975,000 Players and Three Million Game-Plays

Half-hour Series to Premiere in January 2012

Leveling all competition across its 90-minute original movie premiere (Wednesday, Nov. 23, 7-8:30 p.m.), Cartoon Network's live-action/CG-animated Level Up ranked #1 in its time period among kids 6-11, and out-performed both cable and broadcast networks by mostly double and triple-digits among kids 9-14 and all boy demos (2-11, 6-11, 9-14) for #1 Telecast of the Day, according to Nielsen Media Research. The live-action/CG-animated movie also helped propel Cartoon Network to reign as television's top destination on Wednesday (6 a.m.-9 p.m.) among boys 6-11 and 9-14. Overall, a total of 2,549,148 viewers ages 2+ tuned in to the Level Up movie premiere.

Significantly, Level Up's performance built across each half hour with most boy demos. Kid demos also increased by double digits from the first half-hour to the final 30 minutes - kids 2-11 grew by 13%, kids 6-11 by 15%, kids 9-14 by 13% and kids 12-17 by 12%. Additionally, a themed online game at CartoonNetwork.com presented concurrently with the movie on Nov. 23, "Maldark: Conqueror of All Worlds," scored as the network's #1 Game Launch of 2011-to-date, attracting more than 975,000 Unique Players and three million game-plays.

Highlights of Level Up's overall national ratings performance vs. Cartoon Network's previous four weeks' average performance include the following:

· Kids 2-11 delivery (1,409,000) increased by 112%, and ratings (3.4) by 113%

· Kids 6-11 delivery (1,134,000) increased by 148%, and ratings (4.6) by 142%

· Kids 9-14 delivery (1,053,000) increased by 175%, and ratings (4.4) by 175%

· Kids 12-17 delivery (443,000) increased by 130%, and ratings (1.8) by 125%

· Boys 2-11 delivery (1,064,000) increased by 116%, and ratings (5.1) by 122%

· Boys 6-11 delivery (885,000) increased by 147%, and ratings (7.1) by 145%

· Boys 9-14 delivery (834,000) increased by 186%, and ratings (6.8) by 183%

· Boys 12-17 delivery (320,000) increased by 139%, and ratings (2.6) by 136%

Cartoon Network's original movie, Level Up delivered hilarious comedy when three high school gamers, Wyatt (Gaelan Connell), Lyle (Jessie T. Usher) and Dante (Connor del Rio), unwittingly open a portal from an online game into the real world. The boys must put aside their differences and join forces with their classmate Angie (Aimee Carrero) to work together IRL (in real life) to win the game and save the world. Level Up is created and written by Derek Guiley and David Schneiderman (both credited for Chasing Liberty) and the movie is directed by Peter Lauer (Sons of Tucson, Chuck).

Picking up where the movie leaves off, the talented cast will return in a new half-hour series Level Up, premiering in January 2012 on Cartoon Network. The original series is executive produced by Peter Murrieta (Wizards of Waverly Place, Hope and Faith).

Fans of Level Up can log on to www.CartoonNetwork.com to play the game inspired by the movie - "Maldark: Conqueror of All Worlds" - a high-quality 3D "dungeon-crawl" adventure game where players take on one of three classes and navigate a dynamic labyrinthine environment. Launched concurrently with the movie premiere on Wednesday, Nov. 23, the game to date has already attracted more than 975,000 players and more than three million game-plays. Players battle 40+ monsters and earn treasure completing quests across 30 dungeon levels, defeating each boss through entertaining and engaging game-play. "Maldark: Conqueror of All Worlds" features voice over from the cast and quests from the writers of Level Up the movie.

Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [november 2011]  
S
M
T
W
T
F
S
  


· LEVEL UP (CARTOON)











most recent ratings | view all posts
[09/22/14 - 09:52 AM]
"Madam Secretary" Draws 14.3 Million Viewers
CBS spins the numbers for Sunday, September 21.

[09/22/14 - 08:43 AM]
Sunday's Broadcast Ratings: NFL Puts CBS, NBC on Top in Viewers, Demos
The Eye's "Madam Secretary" opens to 14 million viewers and a 1.9 rating among adults 18-49.

[09/22/14 - 08:27 AM]
NBC Is Currently #1 for the Night in Every Key Demographic - Adults, Men and Women 18-34, 18-49 and 25-54
NBC spins the numbers for Sunday, September 21.

[09/22/14 - 07:40 AM]
"The NFL on CBS" Scores Highest-Rated NFL Game of Weekend
CBS spins the numbers for Sunday, September 21.

[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.