or


[12/14/11 - 11:13 AM]
2011 is Disney XD's Most-Watched Year Ever in Prime and Total Day in Total Viewers, Key Kid and Boy Demographics
Disney XD spins the numbers for the year to date.

[via press release from Disney XD]

Ratings Highlights for 2011 -- Final National Ratings

2011 is Disney XD's Most-Watched Year Ever in Prime and Total Day in Total Viewers, Key Kid and Boy Demographics

Ratings Surpass Year-Ago Levels by Double-Digit Percentages Across Core Kid Demographics

Cable's Growth Leader among All Kid Cable Networks

Launches "Kickin' It" to Record Levels; Fast Becomes Disney XD's #1 Series; Accounts for Network's Top 3 Live-Action Telecasts in 6-14, 6-11 and 9-14 Demos

Disney XD 2011 Total Day and Prime

Disney XD surged to its biggest year in the platform's history (including its 10 years as Toon Disney) with strong performances by a roster of original series -- most notably its top two series, "Kickin' It" and "Pair of Kings" -- along with the channel debut of the movie "Phineas and Ferb: Across the 2nd Dimension." The yearly ratings records were set in Total Day and Prime in Total Viewers and all target kid and boy demographics, 2-11, 6-14, 6-11 and 9-14. Disney XD's 2011 ratings surpassed year-ago results by double-digit percentages across core kid demographics, making it the growth leader among all channels serving kids.

David Levine, Vice President and General Manager, Disney XD Worldwide, said, "We set out to offer stories, characters and stars that are relatable and inspiring, and this year our programming connected with more viewers than ever before, while offering our clients a very effective way to reach kids, especially boys." He continued, "We have great content in store for 2012 and every expectation to continue our growth trajectory."

In Total Day, Disney XD delivered its largest annual audience in the channel's history in Total Day in Total Viewers (307,000) and across all key kid demographics: Kids 2-11 (175,000), Kids 6-11 (134,000), Kids 6-14 (166,000), Tweens 9-14 (107,000) - and across all boy targets - Boys 2-11 (107,000), Boys 6-11 (84,000) and Boys 6-14 (103,000) and Boys 9-14 (68,000), posting solid double-digit percent increases in all key breaks.

· Year to year, Disney XD emerged as cable's kid growth leader, climbing by hefty margins across all target kid demos: Kids 6-14 (+26% - 166,000 vs. 132,000), Boys 6-14 (+20% - 103,000 vs. 86,000), Kids 6-11 (+25% - 134,000 vs. 107,000), Boys 6-11 (+22% - 84,000 vs. 69,000), Tweens 9-14 (+32% - 107,000 vs. 81,000) and Boys 9-14 (+28% - 68,000 vs. 53,000).

· Disney XD defeated Nicktoons by double-digit percentages in Total Day across the board: by 61% in Total Viewers (307,000 vs. 191,000), by 80% in Kids 2-11 (175,000 vs. 97,000), by 62% in Boys 2-11 (107,000 vs. 66,000), by 84% in Kids 6-14 (166,000 vs. 90,000), by 56% in Boys 6-14 (103,000 vs. 66,000), by 94% in Kids 6-11 (134,000 vs. 69,000), by 65% in Boys 6-11 (84,000 vs. 51,000), by 88% in Tweens 9-14 (107,000 vs. 57,000) and by 62% in Boys 9-14 (68,000 vs. 42,000).

In Prime, 2011 also ranked as Disney XD's most-watched year on record in Total Viewers (356,000) and in target measures: Kids 2-11 (211,000), Boys 2-11 (134,000), Kids 6-11 (170,000), Boys 6-11 (110,000), Kids 6-14 (211,000), Boys 6-14 (136,000), Tweens 9-14 (137,000) and Boys 9-14 (90,000).

· The biggest year-to-year gainer among kid cable networks, Disney XD surpassed year-ago levels by double-digit percentages across its core kid demo group: Kids 2-11 (+15% - 211,000 vs. 184,000), Kids 6-14 (+24% - 211,000 vs. 170,000), Boys 6-14 (+20% - 136,000 vs. 113,000), Kids 6-11 (+25% - 170,000 vs. 136,000), Boys 6-11 (+24% - 110,000 vs. 89,000), Tweens 9-14 (+30% - 137,000 vs. 105,000) and Boys 9-14 (+27% - 90,000 vs. 71,000).

· Disney XD exceeded Nicktoons by double-digit percentages across the board: by 24% in Total Viewers (356,000 vs. 287,000), by 38% in Kids 2-11 (211,000 vs. 153,000), by 23% in Boys 2-11 (134,000 vs. 109,000), by 53% in Kids 6-14 (211,000 vs. 138,000), by 28% in Boys 6-14 (136,000 vs. 106,000), by 55% in Kids 6-11 (170,000 vs. 110,000), by 31% in Boys 6-11 (110,000 vs. 84,000), by 65% in Tweens 9-14 (137,000 vs. 83,000) and by 43% in Boys 9-14 (90,000 vs. 63,000). Programming Highlights - Chronological

· On June 13, Disney XD broke more series launch records, as its original series "Kickin' It" became the network's #1 series premiere in its history in Total Viewers (873,000), Kids 6-14 (578,000) and Tweens 9-14 (393,000), and its #1 live-action series premiere of all time among Kids 6-11 (431,000).

· Moreover, the series' 6/20, 7/18 and 7/25 telecasts rank as Disney XD's Top 3 live-action telecasts of all time in Kids 6-14, Kids 6-11 and Tweens 9-14.

· On August 13, the Disney XD premiere of "Phineas and Ferb: Across the 2nd Dimension" became the network's #2 telecast on record in Boys 6-11 (455,000/3.6 rating), and its #1 movie telecast ever in Kids 6-11 (751,000/3.0 rating) and Boys 9-14 (304,000/2.4 rating).

· Now in its second season, "Pair of Kings" is out-performing its Season One average by solid margins, including by 11% in Kids 6-14 (511,000 vs. 460,000), by 11% in Kids 6-11 (413,000 vs. 371,000) and by 18% in Tweens 9-14 (373,000 vs. 316,000), ranking as the network's #2 live-action series of 2011 in Total Viewers, Kids 6-14, Kids 6-11 and Tweens 9-14.

Source: NTI, U.S. ratings, 2011: 12/27/10-12/11/11, most current; 2010: 12/28/09-12/26/10, L7; Prime: M-Su., 8:00 -11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.). Ratings for Series/Special premieres based on Live + SD; DXD series ranks based on most current.





  [december 2011]  
S
M
T
W
T
F
S
    


· KICKIN' IT (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· PHINEAS & FERB (DISNEY XD)





most recent ratings | view all posts
[01/18/17 - 12:03 PM]
FOX Dominates Divisional Playoff Weekend
FOX Sports spins the numbers for its NFL postseason coverage to date.

[01/18/17 - 08:32 AM]
Tuesday's Broadcast Ratings: "This Is Us" Continues Its Reign for NBC
The Peacock takes home top honors among adults 18-49.

[01/17/17 - 12:08 PM]
"It's Always Sunny in Philadelphia" Builds on Record-Setting Season Premiere
FXX further spins the numbers for Wednesday, January 11.

[01/17/17 - 11:02 AM]
"Nashville" on CMT Ratings Soar with Newest Episode Outpacing the Premiere as CMT's Most Watched Original Telecast Ever
CMT further spins the numbers for Thursday, January 12.

[01/17/17 - 09:50 AM]
Monday's Broadcast Ratings: "The Bachelor" Keeps ABC in Front
The Alphabet continues its win streak among adults 18-49.

[01/16/17 - 11:39 AM]
"Taboo" Delights in FX Premiere
FX further spins the numbers for Tuesday, January 10.

[01/16/17 - 09:37 AM]
Sunday's Broadcast Ratings: NFL Playoffs Score Big for NBC, FOX
Nearly 49 million viewers turned into FOX at its peak for its Packers-Cowboys showdown.

[01/16/17 - 07:38 AM]
Steelers-Chiefs Score a Record Overnight Rating for a Primetime NFL Wild Card or Divisional Playoff Game
NBC spins the numbers for Sunday, January 15.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 08:56 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Blue Bloods" leads the night in both categories.

[01/14/17 - 08:42 AM]
"Shark Tank" Scores a Season High in Viewers
ABC spins the numbers for Friday, January 13.

[01/14/17 - 08:32 AM]
"Grimm" Retains 96% of Last Week's Season Debut in Total Viewers
NBC spins the numbers for Friday, January 13.

[01/13/17 - 04:01 PM]
Science Channel Series Premiere of "MythBusters: The Search" Breaks Into Cable's Top 20 Among Key Demos on Jan. 7
Science Channel further spins the numbers for Saturday, January 7.

[01/13/17 - 11:00 AM]
Travel Channel's "Bizarre Foods: Delicious Destinations" Scores Highest-Rated Season Ever
In the midst of the season, the network quickly commissioned 48 additional episodes that will begin airing in April 2017.