or


[12/14/11 - 11:13 AM]
2011 is Disney XD's Most-Watched Year Ever in Prime and Total Day in Total Viewers, Key Kid and Boy Demographics
Disney XD spins the numbers for the year to date.

[via press release from Disney XD]

Ratings Highlights for 2011 -- Final National Ratings

2011 is Disney XD's Most-Watched Year Ever in Prime and Total Day in Total Viewers, Key Kid and Boy Demographics

Ratings Surpass Year-Ago Levels by Double-Digit Percentages Across Core Kid Demographics

Cable's Growth Leader among All Kid Cable Networks

Launches "Kickin' It" to Record Levels; Fast Becomes Disney XD's #1 Series; Accounts for Network's Top 3 Live-Action Telecasts in 6-14, 6-11 and 9-14 Demos

Disney XD 2011 Total Day and Prime

Disney XD surged to its biggest year in the platform's history (including its 10 years as Toon Disney) with strong performances by a roster of original series -- most notably its top two series, "Kickin' It" and "Pair of Kings" -- along with the channel debut of the movie "Phineas and Ferb: Across the 2nd Dimension." The yearly ratings records were set in Total Day and Prime in Total Viewers and all target kid and boy demographics, 2-11, 6-14, 6-11 and 9-14. Disney XD's 2011 ratings surpassed year-ago results by double-digit percentages across core kid demographics, making it the growth leader among all channels serving kids.

David Levine, Vice President and General Manager, Disney XD Worldwide, said, "We set out to offer stories, characters and stars that are relatable and inspiring, and this year our programming connected with more viewers than ever before, while offering our clients a very effective way to reach kids, especially boys." He continued, "We have great content in store for 2012 and every expectation to continue our growth trajectory."

In Total Day, Disney XD delivered its largest annual audience in the channel's history in Total Day in Total Viewers (307,000) and across all key kid demographics: Kids 2-11 (175,000), Kids 6-11 (134,000), Kids 6-14 (166,000), Tweens 9-14 (107,000) - and across all boy targets - Boys 2-11 (107,000), Boys 6-11 (84,000) and Boys 6-14 (103,000) and Boys 9-14 (68,000), posting solid double-digit percent increases in all key breaks.

· Year to year, Disney XD emerged as cable's kid growth leader, climbing by hefty margins across all target kid demos: Kids 6-14 (+26% - 166,000 vs. 132,000), Boys 6-14 (+20% - 103,000 vs. 86,000), Kids 6-11 (+25% - 134,000 vs. 107,000), Boys 6-11 (+22% - 84,000 vs. 69,000), Tweens 9-14 (+32% - 107,000 vs. 81,000) and Boys 9-14 (+28% - 68,000 vs. 53,000).

· Disney XD defeated Nicktoons by double-digit percentages in Total Day across the board: by 61% in Total Viewers (307,000 vs. 191,000), by 80% in Kids 2-11 (175,000 vs. 97,000), by 62% in Boys 2-11 (107,000 vs. 66,000), by 84% in Kids 6-14 (166,000 vs. 90,000), by 56% in Boys 6-14 (103,000 vs. 66,000), by 94% in Kids 6-11 (134,000 vs. 69,000), by 65% in Boys 6-11 (84,000 vs. 51,000), by 88% in Tweens 9-14 (107,000 vs. 57,000) and by 62% in Boys 9-14 (68,000 vs. 42,000).

In Prime, 2011 also ranked as Disney XD's most-watched year on record in Total Viewers (356,000) and in target measures: Kids 2-11 (211,000), Boys 2-11 (134,000), Kids 6-11 (170,000), Boys 6-11 (110,000), Kids 6-14 (211,000), Boys 6-14 (136,000), Tweens 9-14 (137,000) and Boys 9-14 (90,000).

· The biggest year-to-year gainer among kid cable networks, Disney XD surpassed year-ago levels by double-digit percentages across its core kid demo group: Kids 2-11 (+15% - 211,000 vs. 184,000), Kids 6-14 (+24% - 211,000 vs. 170,000), Boys 6-14 (+20% - 136,000 vs. 113,000), Kids 6-11 (+25% - 170,000 vs. 136,000), Boys 6-11 (+24% - 110,000 vs. 89,000), Tweens 9-14 (+30% - 137,000 vs. 105,000) and Boys 9-14 (+27% - 90,000 vs. 71,000).

· Disney XD exceeded Nicktoons by double-digit percentages across the board: by 24% in Total Viewers (356,000 vs. 287,000), by 38% in Kids 2-11 (211,000 vs. 153,000), by 23% in Boys 2-11 (134,000 vs. 109,000), by 53% in Kids 6-14 (211,000 vs. 138,000), by 28% in Boys 6-14 (136,000 vs. 106,000), by 55% in Kids 6-11 (170,000 vs. 110,000), by 31% in Boys 6-11 (110,000 vs. 84,000), by 65% in Tweens 9-14 (137,000 vs. 83,000) and by 43% in Boys 9-14 (90,000 vs. 63,000). Programming Highlights - Chronological

· On June 13, Disney XD broke more series launch records, as its original series "Kickin' It" became the network's #1 series premiere in its history in Total Viewers (873,000), Kids 6-14 (578,000) and Tweens 9-14 (393,000), and its #1 live-action series premiere of all time among Kids 6-11 (431,000).

· Moreover, the series' 6/20, 7/18 and 7/25 telecasts rank as Disney XD's Top 3 live-action telecasts of all time in Kids 6-14, Kids 6-11 and Tweens 9-14.

· On August 13, the Disney XD premiere of "Phineas and Ferb: Across the 2nd Dimension" became the network's #2 telecast on record in Boys 6-11 (455,000/3.6 rating), and its #1 movie telecast ever in Kids 6-11 (751,000/3.0 rating) and Boys 9-14 (304,000/2.4 rating).

· Now in its second season, "Pair of Kings" is out-performing its Season One average by solid margins, including by 11% in Kids 6-14 (511,000 vs. 460,000), by 11% in Kids 6-11 (413,000 vs. 371,000) and by 18% in Tweens 9-14 (373,000 vs. 316,000), ranking as the network's #2 live-action series of 2011 in Total Viewers, Kids 6-14, Kids 6-11 and Tweens 9-14.

Source: NTI, U.S. ratings, 2011: 12/27/10-12/11/11, most current; 2010: 12/28/09-12/26/10, L7; Prime: M-Su., 8:00 -11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.). Ratings for Series/Special premieres based on Live + SD; DXD series ranks based on most current.





  [december 2011]  
S
M
T
W
T
F
S
    


· KICKIN' IT (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· PHINEAS & FERB (DISNEY XD)





most recent ratings | view all posts
[09/28/16 - 10:20 AM]
OWN Delivers Its Highest-Rated, Most-Watched and Highest-Ranked Quarter in Network History
OWN spins the numbers for the quarter to date.

[09/28/16 - 09:31 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos with "The Voice," "This Is Us"
The newcomer posts big gains from the Peacock's audience a year ago.

[09/27/16 - 09:10 AM]
Monday's Broadcast Ratings: NBC Tops Coverage of the First Presidential Debate
Said 90-minute telecast draws a collective 45.3 million viewers between ABC, CBS, FOX and NBC.

[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/25/16 - 11:26 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with College Football
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[09/25/16 - 11:18 AM]
"This Is Us" Grabs NBC's Best Premiere Live + 3 Lift Ever in 18-49 Rating
NBC further spins the numbers for Tuesday, September 20.

[09/25/16 - 11:02 AM]
FOX Comedies - "Brooklyn Nine-Nine," "New Girl" and "Scream Queens" - See Significant Gains in Live + 3
FOX further spins the numbers for Tuesday, September 20.

[09/25/16 - 10:12 AM]
College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks
ESPN spins the numbers for Saturday, September 24.

[09/25/16 - 08:30 AM]
ABC's "S.H.I.E.L.D." Is Tuesday's Biggest Gainer in Adults 18-49 with a Best-Ever 82% Jump
ABC further spins the numbers for Tuesday, September 20.

[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.

[09/22/16 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top, But Down
FOX's juggernaut is off nearly 37% from a year ago among adults 18-49.