or


[12/14/11 - 11:13 AM]
2011 is Disney XD's Most-Watched Year Ever in Prime and Total Day in Total Viewers, Key Kid and Boy Demographics
Disney XD spins the numbers for the year to date.

[via press release from Disney XD]

Ratings Highlights for 2011 -- Final National Ratings

2011 is Disney XD's Most-Watched Year Ever in Prime and Total Day in Total Viewers, Key Kid and Boy Demographics

Ratings Surpass Year-Ago Levels by Double-Digit Percentages Across Core Kid Demographics

Cable's Growth Leader among All Kid Cable Networks

Launches "Kickin' It" to Record Levels; Fast Becomes Disney XD's #1 Series; Accounts for Network's Top 3 Live-Action Telecasts in 6-14, 6-11 and 9-14 Demos

Disney XD 2011 Total Day and Prime

Disney XD surged to its biggest year in the platform's history (including its 10 years as Toon Disney) with strong performances by a roster of original series -- most notably its top two series, "Kickin' It" and "Pair of Kings" -- along with the channel debut of the movie "Phineas and Ferb: Across the 2nd Dimension." The yearly ratings records were set in Total Day and Prime in Total Viewers and all target kid and boy demographics, 2-11, 6-14, 6-11 and 9-14. Disney XD's 2011 ratings surpassed year-ago results by double-digit percentages across core kid demographics, making it the growth leader among all channels serving kids.

David Levine, Vice President and General Manager, Disney XD Worldwide, said, "We set out to offer stories, characters and stars that are relatable and inspiring, and this year our programming connected with more viewers than ever before, while offering our clients a very effective way to reach kids, especially boys." He continued, "We have great content in store for 2012 and every expectation to continue our growth trajectory."

In Total Day, Disney XD delivered its largest annual audience in the channel's history in Total Day in Total Viewers (307,000) and across all key kid demographics: Kids 2-11 (175,000), Kids 6-11 (134,000), Kids 6-14 (166,000), Tweens 9-14 (107,000) - and across all boy targets - Boys 2-11 (107,000), Boys 6-11 (84,000) and Boys 6-14 (103,000) and Boys 9-14 (68,000), posting solid double-digit percent increases in all key breaks.

· Year to year, Disney XD emerged as cable's kid growth leader, climbing by hefty margins across all target kid demos: Kids 6-14 (+26% - 166,000 vs. 132,000), Boys 6-14 (+20% - 103,000 vs. 86,000), Kids 6-11 (+25% - 134,000 vs. 107,000), Boys 6-11 (+22% - 84,000 vs. 69,000), Tweens 9-14 (+32% - 107,000 vs. 81,000) and Boys 9-14 (+28% - 68,000 vs. 53,000).

· Disney XD defeated Nicktoons by double-digit percentages in Total Day across the board: by 61% in Total Viewers (307,000 vs. 191,000), by 80% in Kids 2-11 (175,000 vs. 97,000), by 62% in Boys 2-11 (107,000 vs. 66,000), by 84% in Kids 6-14 (166,000 vs. 90,000), by 56% in Boys 6-14 (103,000 vs. 66,000), by 94% in Kids 6-11 (134,000 vs. 69,000), by 65% in Boys 6-11 (84,000 vs. 51,000), by 88% in Tweens 9-14 (107,000 vs. 57,000) and by 62% in Boys 9-14 (68,000 vs. 42,000).

In Prime, 2011 also ranked as Disney XD's most-watched year on record in Total Viewers (356,000) and in target measures: Kids 2-11 (211,000), Boys 2-11 (134,000), Kids 6-11 (170,000), Boys 6-11 (110,000), Kids 6-14 (211,000), Boys 6-14 (136,000), Tweens 9-14 (137,000) and Boys 9-14 (90,000).

· The biggest year-to-year gainer among kid cable networks, Disney XD surpassed year-ago levels by double-digit percentages across its core kid demo group: Kids 2-11 (+15% - 211,000 vs. 184,000), Kids 6-14 (+24% - 211,000 vs. 170,000), Boys 6-14 (+20% - 136,000 vs. 113,000), Kids 6-11 (+25% - 170,000 vs. 136,000), Boys 6-11 (+24% - 110,000 vs. 89,000), Tweens 9-14 (+30% - 137,000 vs. 105,000) and Boys 9-14 (+27% - 90,000 vs. 71,000).

· Disney XD exceeded Nicktoons by double-digit percentages across the board: by 24% in Total Viewers (356,000 vs. 287,000), by 38% in Kids 2-11 (211,000 vs. 153,000), by 23% in Boys 2-11 (134,000 vs. 109,000), by 53% in Kids 6-14 (211,000 vs. 138,000), by 28% in Boys 6-14 (136,000 vs. 106,000), by 55% in Kids 6-11 (170,000 vs. 110,000), by 31% in Boys 6-11 (110,000 vs. 84,000), by 65% in Tweens 9-14 (137,000 vs. 83,000) and by 43% in Boys 9-14 (90,000 vs. 63,000). Programming Highlights - Chronological

· On June 13, Disney XD broke more series launch records, as its original series "Kickin' It" became the network's #1 series premiere in its history in Total Viewers (873,000), Kids 6-14 (578,000) and Tweens 9-14 (393,000), and its #1 live-action series premiere of all time among Kids 6-11 (431,000).

· Moreover, the series' 6/20, 7/18 and 7/25 telecasts rank as Disney XD's Top 3 live-action telecasts of all time in Kids 6-14, Kids 6-11 and Tweens 9-14.

· On August 13, the Disney XD premiere of "Phineas and Ferb: Across the 2nd Dimension" became the network's #2 telecast on record in Boys 6-11 (455,000/3.6 rating), and its #1 movie telecast ever in Kids 6-11 (751,000/3.0 rating) and Boys 9-14 (304,000/2.4 rating).

· Now in its second season, "Pair of Kings" is out-performing its Season One average by solid margins, including by 11% in Kids 6-14 (511,000 vs. 460,000), by 11% in Kids 6-11 (413,000 vs. 371,000) and by 18% in Tweens 9-14 (373,000 vs. 316,000), ranking as the network's #2 live-action series of 2011 in Total Viewers, Kids 6-14, Kids 6-11 and Tweens 9-14.

Source: NTI, U.S. ratings, 2011: 12/27/10-12/11/11, most current; 2010: 12/28/09-12/26/10, L7; Prime: M-Su., 8:00 -11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.). Ratings for Series/Special premieres based on Live + SD; DXD series ranks based on most current.





  [december 2011]  
S
M
T
W
T
F
S
    


· KICKIN' IT (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· PHINEAS & FERB (DISNEY XD)











most recent ratings | view all posts
[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.