or


[12/14/11 - 11:13 AM]
2011 is Disney XD's Most-Watched Year Ever in Prime and Total Day in Total Viewers, Key Kid and Boy Demographics
Disney XD spins the numbers for the year to date.

[via press release from Disney XD]

Ratings Highlights for 2011 -- Final National Ratings

2011 is Disney XD's Most-Watched Year Ever in Prime and Total Day in Total Viewers, Key Kid and Boy Demographics

Ratings Surpass Year-Ago Levels by Double-Digit Percentages Across Core Kid Demographics

Cable's Growth Leader among All Kid Cable Networks

Launches "Kickin' It" to Record Levels; Fast Becomes Disney XD's #1 Series; Accounts for Network's Top 3 Live-Action Telecasts in 6-14, 6-11 and 9-14 Demos

Disney XD 2011 Total Day and Prime

Disney XD surged to its biggest year in the platform's history (including its 10 years as Toon Disney) with strong performances by a roster of original series -- most notably its top two series, "Kickin' It" and "Pair of Kings" -- along with the channel debut of the movie "Phineas and Ferb: Across the 2nd Dimension." The yearly ratings records were set in Total Day and Prime in Total Viewers and all target kid and boy demographics, 2-11, 6-14, 6-11 and 9-14. Disney XD's 2011 ratings surpassed year-ago results by double-digit percentages across core kid demographics, making it the growth leader among all channels serving kids.

David Levine, Vice President and General Manager, Disney XD Worldwide, said, "We set out to offer stories, characters and stars that are relatable and inspiring, and this year our programming connected with more viewers than ever before, while offering our clients a very effective way to reach kids, especially boys." He continued, "We have great content in store for 2012 and every expectation to continue our growth trajectory."

In Total Day, Disney XD delivered its largest annual audience in the channel's history in Total Day in Total Viewers (307,000) and across all key kid demographics: Kids 2-11 (175,000), Kids 6-11 (134,000), Kids 6-14 (166,000), Tweens 9-14 (107,000) - and across all boy targets - Boys 2-11 (107,000), Boys 6-11 (84,000) and Boys 6-14 (103,000) and Boys 9-14 (68,000), posting solid double-digit percent increases in all key breaks.

· Year to year, Disney XD emerged as cable's kid growth leader, climbing by hefty margins across all target kid demos: Kids 6-14 (+26% - 166,000 vs. 132,000), Boys 6-14 (+20% - 103,000 vs. 86,000), Kids 6-11 (+25% - 134,000 vs. 107,000), Boys 6-11 (+22% - 84,000 vs. 69,000), Tweens 9-14 (+32% - 107,000 vs. 81,000) and Boys 9-14 (+28% - 68,000 vs. 53,000).

· Disney XD defeated Nicktoons by double-digit percentages in Total Day across the board: by 61% in Total Viewers (307,000 vs. 191,000), by 80% in Kids 2-11 (175,000 vs. 97,000), by 62% in Boys 2-11 (107,000 vs. 66,000), by 84% in Kids 6-14 (166,000 vs. 90,000), by 56% in Boys 6-14 (103,000 vs. 66,000), by 94% in Kids 6-11 (134,000 vs. 69,000), by 65% in Boys 6-11 (84,000 vs. 51,000), by 88% in Tweens 9-14 (107,000 vs. 57,000) and by 62% in Boys 9-14 (68,000 vs. 42,000).

In Prime, 2011 also ranked as Disney XD's most-watched year on record in Total Viewers (356,000) and in target measures: Kids 2-11 (211,000), Boys 2-11 (134,000), Kids 6-11 (170,000), Boys 6-11 (110,000), Kids 6-14 (211,000), Boys 6-14 (136,000), Tweens 9-14 (137,000) and Boys 9-14 (90,000).

· The biggest year-to-year gainer among kid cable networks, Disney XD surpassed year-ago levels by double-digit percentages across its core kid demo group: Kids 2-11 (+15% - 211,000 vs. 184,000), Kids 6-14 (+24% - 211,000 vs. 170,000), Boys 6-14 (+20% - 136,000 vs. 113,000), Kids 6-11 (+25% - 170,000 vs. 136,000), Boys 6-11 (+24% - 110,000 vs. 89,000), Tweens 9-14 (+30% - 137,000 vs. 105,000) and Boys 9-14 (+27% - 90,000 vs. 71,000).

· Disney XD exceeded Nicktoons by double-digit percentages across the board: by 24% in Total Viewers (356,000 vs. 287,000), by 38% in Kids 2-11 (211,000 vs. 153,000), by 23% in Boys 2-11 (134,000 vs. 109,000), by 53% in Kids 6-14 (211,000 vs. 138,000), by 28% in Boys 6-14 (136,000 vs. 106,000), by 55% in Kids 6-11 (170,000 vs. 110,000), by 31% in Boys 6-11 (110,000 vs. 84,000), by 65% in Tweens 9-14 (137,000 vs. 83,000) and by 43% in Boys 9-14 (90,000 vs. 63,000). Programming Highlights - Chronological

· On June 13, Disney XD broke more series launch records, as its original series "Kickin' It" became the network's #1 series premiere in its history in Total Viewers (873,000), Kids 6-14 (578,000) and Tweens 9-14 (393,000), and its #1 live-action series premiere of all time among Kids 6-11 (431,000).

· Moreover, the series' 6/20, 7/18 and 7/25 telecasts rank as Disney XD's Top 3 live-action telecasts of all time in Kids 6-14, Kids 6-11 and Tweens 9-14.

· On August 13, the Disney XD premiere of "Phineas and Ferb: Across the 2nd Dimension" became the network's #2 telecast on record in Boys 6-11 (455,000/3.6 rating), and its #1 movie telecast ever in Kids 6-11 (751,000/3.0 rating) and Boys 9-14 (304,000/2.4 rating).

· Now in its second season, "Pair of Kings" is out-performing its Season One average by solid margins, including by 11% in Kids 6-14 (511,000 vs. 460,000), by 11% in Kids 6-11 (413,000 vs. 371,000) and by 18% in Tweens 9-14 (373,000 vs. 316,000), ranking as the network's #2 live-action series of 2011 in Total Viewers, Kids 6-14, Kids 6-11 and Tweens 9-14.

Source: NTI, U.S. ratings, 2011: 12/27/10-12/11/11, most current; 2010: 12/28/09-12/26/10, L7; Prime: M-Su., 8:00 -11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.). Ratings for Series/Special premieres based on Live + SD; DXD series ranks based on most current.





  [december 2011]  
S
M
T
W
T
F
S
    


· KICKIN' IT (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· PHINEAS & FERB (DISNEY XD)





most recent ratings | view all posts
[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
The Peacock's primetime coverage leads the night among adults 18-49.

[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye edges ABC, FOX and NBC by one-tenth of a ratings point among adults 18-49.

[04/20/17 - 08:34 AM]
Wednesday's Broadcast Ratings: "Survivor" Triumphs Over Mostly Repeat Competition
CBS wins the evening in both total viewers and adults 18-49.

[04/19/17 - 08:29 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues NBC's Demo Win Streak
The Peacock has won or tied for the top spot every Tuesday in 2017.

[04/18/17 - 11:38 AM]
2017 Stanley Cup Playoffs Total Audience Delivery Averages 726,000 Viewers Through First Five Days, Up 9% vs. 2016
NBC spins the numbers for its NHL postseason coverage to date.

[04/18/17 - 11:24 AM]
ABC's Most-Watched NBA Playoffs Opening Weekend Game Ever: Total Live Audience of 6,624,000 Viewers for Golden State-Portland Game 1
ESPN spins the numbers for Sunday, April 16.

[04/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "The Voice" Remains the Demo Champ
NBC once again wins the night among adults 18-49.

[04/18/17 - 07:28 AM]
"Casey Anthony: An American Murder Mystery" Breaks Series Records for True Crime Network Investigation Discovery Delivering More Than 3.6 Million Total Viewers
Investigation Discovery further spins the numbers for April 9-11.

[04/17/17 - 08:27 AM]
Sunday's Broadcast Ratings: "Stayin' Alive" Special Puts CBS in Front
The Eye gets a boost from the two-hour Grammy special.

[04/16/17 - 01:18 PM]
Saturday's Broadcast Ratings: "Ten Commandments" Hands ABC the Top Spot
The Alphabet edges out its sports competition in total viewers and adults 18-49.

[04/16/17 - 10:25 AM]
"Saturday Night Live" Delivers the #3 Rating of the Week in 18-49, With "SNL's" Best Results Since Feburary and 2nd Best Since November
NBC spins the numbers for Saturday, April 15.

[04/15/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"Blue Bloods" leads the night in both categories for the Eye.

[04/14/17 - 08:29 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
The Eye's "The Big Bang Theory" leads the night in both categories.

[04/13/17 - 12:16 PM]
AMC's Premiere of "The Son" Garners 3 Million Viewers
AMC further spins the numbers for Saturday, April 8.