BRAVO MEDIA MARKS SIXTH CONSECUTIVE BEST YEAR EVER ACROSS ALL KEY DEMOS, DIGITAL PLATFORMS, AND FINANCIAL METRICS
Bravo Joins NBCUniversal's Entertainment & Digital Networks and Integrated Media Division's Oxygen, Style, mun2, Telemundo, Fandango and Television Without Pity, in Achieving Record Highs
NEW YORK - December 14, 2011 - Delivering its sixth consecutive record-breaking year, Bravo Media earned its best year ever across all key demos in primetime and total day, digital platforms and financial metrics, according to Nielsen. The network also maintained the No. 1 ranking for most engaged, educated and affluent viewers 18-49. Bravo Mobile and BravoTV.com recorded their best year ever in page views and video streams. Having expanded to five nights of original programming, the network averaged 919,000 total viewers (up 5 percent) and 579,000 adults 18-49 (up 8 percent) in prime year-to-date; ranking No. 11 among all cable entertainment networks among adults 18-49 (from No. 13 in 2010) and No. 3 among women 18-49. Bravo - one of the cable entertainment brands of NBCUniversal - including E!, mun2, Oxygen, Sprout, Style, Syfy and USA -- helped NBCUniversal deliver the No. 1 audience of affluent and educated viewers in all of television. Additionally, Bravo joins NBCUniversal's Entertainment & Digital Networks and Integrated Media division's Oxygen, Style, mun2, Telemundo, Fandango and Television Without Pity, in achieving record highs for their businesses.
In 2011, Bravo added over 125 new advertisers delivering more than 20 percent growth in national ad revenue versus the previous year, as well as the highest brand recall on cable for its advertisers across traditional commercials, custom vignettes and product integrations. Emerging media increased double digits with 24 percent revenue growth and VOD revenue demonstrated over 100 percent growth. For more information, visit www.BravoTV.com and follow us on Twitter at https://twitter.com/BravoPR.
"We have continued the momentum for the sixth consecutive year delivering more high quality, pop culture original content than ever before." said Frances Berwick, President of Bravo and Style Media. "We consistently engage our passionate, affluent viewers across all platforms."
The network's original programming boasted 10 shows that attracted more than two million total viewers in 2011, including "Bethenny Ever After," "The Millionaire Matchmaker," "Flipping Out," "Top Chef," and the "Real Housewives" franchise. "Top Chef" earned Bravo the top spot as the No. 1 cable network in the Wednesday 10 p.m. hour among adults 18-49 during its eighth season. Bravo is also home to nine of the top 10 most engaging cable reality shows with "Top Chef: Texas" and "Flipping Out" delivering the greatest viewer attention of any reality series on broadcast or cable television for the year.
Bravo's watercooler docu-series continue the network's tradition of returning with larger audiences as "Tabatha's Salon Takeover," "The Rachel Zoe Project," and "Flipping Out" delivered their highest rated seasons, with "Flipping Out" also earning double digit gains across all key demos. The late night interactive talk show, "Watch What Happens: Live," hosted by Andy Cohen earned its highest rated season of the series among all key demos in 2011 with season four averaging more than 1.5 million total viewers and 988,000 adults 18-49. It also scored the highest program engagement of any late night talk show on television. The new culinary docu-series "Chef Roblé & Co." earned the year's highest rated premiere for a new series, currently averaging nearly 1.3 million total viewers.
The buzzy "Real Housewives" franchise continues to shatter records as "The Real Housewives of Orange County," "The Real Housewives of New York City" and "The Real Housewives of New Jersey" earned their highest rated seasons among all key demos. The sophomore season of "The Real Housewives of Beverly Hills" continues to out-deliver season one in all key demos and after a record-breaking third season, season four of "The Real Housewives of Atlanta" boasts double digit increases across all key demos, pacing to be the highest rated season of the franchise with more than 3.5 million total viewers and 2.4 million adults 18-49.
Adding to the accolades, Bravo earned five Primetime Emmy nominations - "Top Chef" received four and "Kathy Griffin: My Life On The D-List" had one nom; garnered eight 2011 Promax BDA Awards for Bravo's creative campaigns; and received the distinguished 2011 James Beard Media Award for "Top Chef." Bravo Digital Media earned a Mobile Excellence Award for Top Chef All-Stars Social TV and two Mobi Awards - Best Mobile for Social Media/Bravo Now and Best Mobile/Social Integrated Campaign for Top Chef.
Continuing the extension of the Bravo brand beyond the television screen, the network increased its major retail and merchandising partnerships in 2011 with multiple "Top Chef" brand extensions, including one of the largest integrated marketing partnerships with Healthy Choice�, a brand of ConAgra Foods, Inc. Combining "Top Chef's" culinary expertise with the innovative steaming technology of the Healthy Choice Café Steamers entrées, they introduced an exclusive line of frozen foods, now available in major grocery retailers nationwide. In addition, Bravo unveiled a cutting-edge transmedia play for "Top Chef," sponsored exclusively by Toyota, allowing viewers to follow different storylines across multiple platforms -- mobile, web, tablets, social media and on-air. Other digital partnerships include such innovators as Facebook, Xbox Live, Chime-in, Klout, Google Schemer, Pinterest and GetGlue.
For Bravo Digital, 2011 is the best year ever for page views and video streams on BravoTV.com and for page views, streams and unique visitors on Bravo Mobile. BravoTV.com is recording its best year ever across all key metrics with increases across the board, a 12 percent increase in monthly page views (78.8 million vs. 70 million) and a two percent increase in monthly video streams (6 million vs. 5.8 million) versus 2010. Bravo Mobile is pacing to score triple-digit yearly increases across the board and is pacing for its best year ever across all key metrics, with an impressive 520 percent increase in video streams (353,500 vs. 57,000), three percent increase in uniques (715,000 vs. 695,000) and 23 percent increase in page views (3.6 million vs. 2.9 million). Bravo's social media continues to lead the way with triple-digit growth as the network's Facebook gained over three million "Likes" across all fan pages (up 123 percent) and various Bravo twitter accounts climbed including @Bravotv which added 125,000 followers (up 171 percent) and @bravotopchef which added 28,000 followers (up 112 percent).
Source: Nielsen Media Research, L7 data through 11/27/11 blended with LS data through 12/11/11. 2011TD: 12/27/10-12/11/11 vs. equivalent weeks of 2010, Press Prime: M-Su 8P-11P, Network rank: Mon-Sun 8P-11P, includes ad supported cable entertainment networks that air in more than 50% of the daypart through 12/11/11, Bravo 2011TD rank vs. full year 2010 rank. 2MM+ total viewer shows- Includes original series that had one or more telecasts hit 2MM+ total viewers 2011TD. Timeslot/hour rank and single episode performance/comparisons based on LS data, CRC series premiere stat based on P18-49 and total viewers, CRC season average through 12/12/11. Cable entertainment telecasts: includes non-sports/WWE and non-news telecasts, season pacing: current season to date average vs. prior season average through equivalent number of eps. RHATL franchise pacing among P18-49 and total viewers. Educated and Affluent: 12/27/10-11/13/11, L7 data, VPVH, A18-49. HHI $100K+, 4+ years of college. Mon-Sun 8p-11p vs. all ad supported cable entertainment networks. Program Engagement, Traditional Ad, Hybrid, and Product Integration: Nielsen TV Brand Effect (IAG). P18-49. 1/1/11-11/26/11. Based on all IAG measured cable entertainment networks in primetime. Engagement data includes premieres only and sample size 100. For Traditional Ad and Product Integration, Bravo is tied for No.1 on brand recall. Top 10 Engagement claim includes ties for No.1 and No. 10 slots; "Top Chef: Texas" and "Flipping Out" Engagement in three-way tie based on all measured broadcast and cable primetime reality series. "Watch What Happens: Live" Engagement claim based on all measured broadcast and cable late night talk shows. Digital: Omniture SiteCatalyst. Period: Jan-Nov 2011 vs. Jan-Nov 2010
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.