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[01/03/12 - 09:15 AM]
CBS Begins the New Year With a Monday Win in Viewers and Key Demos
CBS spins the numbers for Monday, January 2.

[via press release from CBS]

CBS BEGINS THE NEW YEAR WITH A MONDAY WIN IN VIEWERS AND KEY DEMOS

"Two and a Half Men" Tops Broadcast Competition in Viewers and Adults 18-49

"2 Broke Girls" and "Hawaii Five-0" Post Gains Versus Last First-Run Episodes

CBS Wins Every Half-Hour in Viewers and Key Demos

CBS began the New Year with a Monday win against broadcast competition, winning every half-hour in viewers and key demographics, according to Nielsen preliminary live plus same day ratings for Jan. 2.

HOW I MET YOUR MOTHER was first in households (6.2/09), viewers (10.22m), adults 25-54 (4.7/10), adults 18-49 (3.9/09) and adults 18-34 (3.4/09) at 8:00 PM.

2 BROKE GIRLS was first in households (7.1/10), viewers (12.05m), adults 25-54 (5.3/11), adults 18-49 (4.3/10) and adults 18-34 (3.2/10). 2 BROKE GIRLS built on its lead-in by +15% in households, +13% in adults 25-54, +10% in adults 18-49 and added +1.83m viewers (+18%). Compared to the last first-run episode (on Dec. 12, 2011 at 8:00 PM), 2 BROKE GIRLS was up +2% in adults 18-49 (from 4.2/11), +14% in adults 18-34 (from 2.8/09) and even in adults 25-54.

TWO AND A HALF MEN was first in households (8.2/12), viewers (13.79m), adults 25-54 (5.7/12), adults 18-49 (4.4/10) and adults 18-34 (2.8/10).

MIKE & MOLLY was first in households (7.2/10), viewers (11.93m), adults 25-54 (5.1/10) and adults 18-49 (3.8/09).

HAWAII FIVE-0 was first in households (7.2/11), viewers (11.73m), adults 25-54 (3.8/09) and adults 18-49 (2.9/07). Compared to the last first-run episode (on Dec. 12, 2011), HAWAII FIVE-0 was up +3% in households (from 7.0/11), even in both adults 25-54 and adults 18-49 and added +440,000 viewers (from 11.29m, +4%).

For the night, CBS was first in households (7.2/11), viewers (11.91m), adults 25-54 (4.7/10), adults 18-49 (3.7/09) and adults 18-34 (2.4/07).

Updated Monday ratings will be available tomorrow.





  [january 2012]  
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· 2 BROKE GIRLS (CBS)
· HAWAII FIVE-0 (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MIKE & MOLLY (CBS)
· TWO AND A HALF MEN (CBS)





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