or


[01/05/12 - 11:44 AM]
ABC Family's "Switched at Birth" is Tuesday's #1 Scripted Cable Show in Key Demo; Launch of "Jane by Design" is Solid
ABC Family spins the numbers for Tuesday, January 3.

[via press release from ABC Family]

Ratings Highlights for Tuesday, January 3, 2012 - National Ratings

Last Summer's #1 New Cable Series in Target Demographics, the Winter Premiere of "Switched at Birth" Ranks as Tuesday's #1 Scripted Cable Telecast in Women 18-34, Women 18-49 and Females 12-34

~Surges Over Year-Ago Time Period Levels by Triple-Digit Percentages

Launch of "Jane By Design" is Cable's #1 Scripted Telecast at 9 O'Clock in Females 12-34, and TV's #1 Telecast in Females Teens

~Posts Solid Gains Over Year-Ago Time Period Averages Across the Board

"Switched at Birth" (8:00-9:00 p.m.)

The return of last summer's #1 new cable series, "Switched at Birth," ranked as Tuesday's #1 scripted cable telecast in Women 18-34 (611,000/1.8 rating), Women 18-49 (1.0 million/1.6 rating) and Females 12-34 (1.2 million/2.6 rating), and TV's #1 telecast for the entire day in Female Teens (570,000/4.9 rating).

· In its time period, "Switched at Birth" was TV's #1 telecast in Females 12-34 and Female Teens, cable's #1 telecast in Women 18-34 and Women 18-49, and ranked a solid #3 in Total Viewers (2.7 million), Adults 18-34 (756,000/1.1 rating) and Adults 18-49 (1.3 million/1.0 rating).

· "Switched at Birth" posted impressive triple-digit time period percent increases year to year across all demos, including by 230% in Total Viewers (2.7 million vs. 818,000), by 259% in Women 18-34 (611,000 vs. 170,000), by 367% in Women 18-49 (1.0 million vs. 214,000) and by 363% in Females 12-34 (1.2 million vs. 259,000).

"Jane By Design" (9:00-10:00 p.m.)

The series launch of "Jane By Design" ranked as the #1 scripted cable telecast at 9 p.m. in Females 12-34 (828,000/1.8 rating), TV's #1 telecast in Females Teens (422,000/3.6 rating), and earned solid Top 5 time period cable ranks in Women 18-34 (#4 - 407,000/1.2 rating), Women 18-49 (#4 - 607,000/0.9 rating) and Viewers 12-34 (#3 - 937,000/1.0 rating).

· "Jane By Design" out-delivered year-ago time period averages across the board, including by 23% in Total Viewers (1.6 vs. 1.3 million), by 33% in Women 18-34 (407,000 vs. 307,000), by 54% in Women 18-49 (607,000 vs. 393,000), by 63% in Females 12-34 (828,000 vs. 508,000) and by 109% in Female Teens (422,000 vs. 202,000).

Source: NTI, 1/3/12, Live + Same Day.





  [january 2012]  
S
M
T
W
T
F
S


· JANE BY DESIGN (ABC FAMILY)
· SWITCHED AT BIRTH (FREEFORM)





most recent ratings | view all posts
[10/31/26 - 10:48 AM]
USA Sports Delivers 1.5 Million Viewers for Valkyries-Dream Game 6 Thursday Matinee
USA Sports' Game 6 coverage delivered the fifth most-watched WNBA Finals game on cable on record.

[10/30/26 - 08:57 AM]
ABC News Wins Across Friday Night, Sunday Morning and Late-Night
"20/20: Help Dale Find Dee" ranked as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.

[10/29/26 - 03:25 PM]
Champions at Last: 14.2 Million Viewers Projected for FOX Sports' Coverage of Milwaukee Brewers World Series Clinch
13,476,000 viewers tuned in for World Series Game 4 presented by Capital One across FOX and FOX Deportes.

[10/29/26 - 12:21 PM]
ABC Thursday Returns Strong with "9-1-1" and "9-1-1: Nashville" Rising Over Previous Season Averages
The Season 10 debut of "9-1-1" (8 p.m.) earned 8.14 million Total Viewers after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, based on Nielsen's competitive multiplatform measurement.

[10/28/26 - 03:31 PM]
Cowboys-Eagles on "Monday Night Football" Delivers 18.8M Viewers
Seven weeks into ESPN's Super Bowl LXI season, "Monday Night Football" is up 26% compared to the same point in 2025, averaging 19M viewers.

[10/28/26 - 11:30 AM]
"The Drew Barrymore Show" Hits All-Time Series High
This season to date, "The Drew Barrymore Show" averaged 1.90 million total viewers, up +36% year over year.

[10/28/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 19
"The Terminal List," "Carrie," "Reacher," "Neagley," and "Off Campus" led all original series worldwide.

[10/27/26 - 03:36 PM]
College Football on FOX Scores Big Numbers in Week 8
7,015,000 viewers tuned into FOX "Big Noon Saturday" for Indiana's win over Michigan.

[10/27/26 - 03:14 PM]
FOX's "America's Game of the Week" Roars with 24,670,000 Viewers in Week 7
The network's Sunday window ranks as the #1 program in all of television through the first seven weeks of the season (24,749,000 average).

[10/27/26 - 03:10 PM]
NFL's First-Ever Paris Game Draws 7.7M Viewers, Concluding Strong October for NFL Network
NFL Network's October International Series slate is averaging 7.1M viewers, up 18% vs. the network's overall six-game International Series average last season.

[10/27/26 - 03:03 PM]
No Time Like October: FOX Sports Drives in 12,259,000 Viewers for Game 1 and 10,854,000 Viewers for Game 2
Both telecasts were the most-watched of their respective days on any network.

[10/27/26 - 02:59 PM]
NBC and Peacock Deliver Most-Watched WNBA Finals Game 4 Ever
Led by Gabby Williams' 17 points, Golden State's 67-62 win over Atlanta peaked at 2.5 million viewers for the game's exciting conclusion from 3:30-3:45 p.m. ET.

[10/27/26 - 02:40 PM]
"College GameDay Built by The Home Depot" Continues Record-Setting Season; ESPN Networks Deliver Three of the Top Five Games Across All Nets
Ole Miss/Texas (8.1 million) was the top game of the week and added to ESPN's nine total games this season with 8+ million viewers.

[10/27/26 - 02:06 PM]
Chiefs-Seahawks Is Most Watched Week 7 NBC "Sunday Night Football" Game Since 2013, Averaging 26.3 Million Viewers on NBC & Peacock
The audience peaked at 29.0 million viewers on NBC and Peacock in the second quarter (9:30-9:45 p.m. ET).

[10/27/26 - 01:01 PM]
"Crystal Lake" Makes Killer Debut on Peacock
"Crystal Lake" has generated 1.3 billion minutes watched over its first 11 days, making it the fourth highest scripted original series ever on Peacock.