[01/09/12 - 11:53 AM]
"House of Lies" Debuts to 1.6 Million Viewers, Besting "Homeland" Premiere
Showtime spins the numbers for Sunday, January 8.

[via press release from Showtime]

[EDITOR'S NOTE: The numbers below DO NOT reflect non-subscribers from the Free Preview Weekend.]


SHAMELESS Returns To Its Highest-Rated Premiere Ever - Up 61% Vs. Season One

HOUSE OF LIES Premiere at 10PM

· Under the stewardship of SHOWTIME Entertainment President David Nevins, HOUSE OF LIES becomes the network's sixth consecutive hit freshman series - on the heels of successful launches for THE BIG C, SHAMELESS, EPISODES, THE BORGIAS and HOMELAND.

· HOUSE OF LIES debuted to 1.6 million viewers for the night, besting the season one premiere night for HOMELAND by 13 percent (1.38 million).

· The series premiere of HOUSE OF LIES was made available online and via affiliate On Demand channels during the holidays (as of Dec. 27), and to-date has delivered over 1.2 million viewers* 3

*Final online stats will be available in the upcoming weeks.

10:00 p.m. 1.03 million viewers

12:00 a.m. 384,000 viewers

1:00 a.m. 146,000 viewers

Online/On Demand Sampling 1.2 million viewers

TOTAL 2.76 million viewers

SHAMELESS Premiere at 9PM

· SHAMELESS' second season debut marked the series' highest-rated premiere ever, up 61 percent vs. its season one premiere.

· SHAMELESS season two premiere also debuted higher than its season one finale, up 37 percent (vs. 1.16 million).

· SHAMELESS is SHOWTIME's youngest skewing show, with nearly 40% of the audience under age 35. Season one averaged 3.8MM viewers per week across platforms, and the series now ranks as the No. 3 rated series for the network.

9:00 p.m. 1.58 million viewers (+61% vs. last year's premiere 982K)

11:00 p.m. 475,000 viewers

Total 2.06 million viewers


· The season five premiere of CALIFORNICATION delivered 1.03 million viewers for the night, besting its season four finale by 22 percent.

· 76% of the weekly viewing to CALIFORNICATION in Season 4 occurred after its Sunday airing - the average weekly number across replays, DVR and On Demand for the series was 2.5 million viewers.

10:30 p.m. 758,000 million viewers

12:30 p.m. 267,000 viewers

Total 1.03 million viewers

  [january 2012]  


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