or


[01/11/12 - 01:27 PM]
2.5 Million Total Viewers Boogie Down During Return of Lifetime's "Dance Moms"
Lifetime spins the numbers for Tuesday, January 10.

[via press release from Lifetime]

2.5 MILLION TOTAL VIEWERS BOOGIE DOWN DURING RETURN OF LIFETIME'S "DANCE MOMS"

Season Two Premiere of Hit Docu-Series Posts Double and Triple Digit Gains Across Key Demos versus Season One Debut, Becoming Most Watched Telecast Ever for DANCE MOMS

LOS ANGELES, CA (January 11, 2012) - The Dance Moms are back and the eagerly anticipated return of Lifetime's hit docu-series last night did not disappoint. In posting double and triple digit gains across key demographics versus its season one debut, last night's episode became the program's most watched telecast ever and Lifetime's best ever Tuesday season opener among Total Viewers.

Last summer's most talked about show, featuring infamous dance instructor Abby Lee Miller, her world-class students and their mothers, Dance Moms averaged 2.5 million Total Viewers in the 9:00pm ET/PT time period, a 150% jump versus its season one debut last year. The series also secured 1.2 million Adults 18-49 viewers (+126%), 1.0 million Adults 25-54 viewers (+75%), 997,000 Women 18-49 viewers (+141%), 798,000 Women 25-54 viewers (+83%), 704,000 Adults 18-34 viewers (+337%) and 542,000 Women 18-34 viewers (+299%), according to Nielsen Media. Dance Moms averaged a 1.8 Household rating, a 125% increase from season one premiere. With a median age of 37, Dance Moms is Lifetime's youngest skewing series. Since its premiere last July, it has been viewed by more than 60 million viewers across all platforms, including linear, online and VOD.

Online, Dance Moms continued to build momentum on myLifetime.com, with last night's premiere driving 187,000 unique visitors to the show's minisite, more than any Lifetime premiere on record, per Omniture.

Once again set in Pittsburgh's renowned Abby Lee Dance Company, owned and operated by the notoriously demanding and passionate Miller, Dance Moms follows children's early steps on the road to stardom and their doting mothers who are there for every rehearsal, performance and bow... all under Miller's discerning eyes. Presenting a powerful cast of characters that continues to inspire water-cooler talk across the country, the show immerses itself in the highs and lows surrounding dance competition season, delivering a captivating and dramatic look at the cast's intense pursuit of National Dance titles. Centered on the devoted Miller, who runs her school with an iron tap shoe as she instructs her young, talented students while also dealing with impassioned mothers who go to great lengths to help their children's dreams come true, Dance Moms will continue to pose the tough questions many people have been asking since the show's launch about what really goes on behind-the-scenes in the fast-growing and controversial sport of competitive dance. The program is produced by Collins Avenue.

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [january 2012]  
S
M
T
W
T
F
S


· DANCE MOMS (LIFETIME)









most recent ratings | view all posts
[12/27/14 - 08:50 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with ABC
"Dateline NBC" and 20/20" lead their respective networks in both categories.

[12/27/14 - 08:36 AM]
"Dateline NBC" Delivers the Biggest Overall Audience of the Night on the Big 4
NBC spins the numbers for Friday, December 26.

[12/26/14 - 09:14 AM]
Thursday's Broadcast Ratings: "Grinch" Steals Christmas for ABC
The Alphabet is the top draw in both total viewers and adults 18-49 last night.

[12/26/14 - 08:42 AM]
Encore of "Christmas in Rockefeller Center" Grows from Its First Half-Hour to Its Second, Despite the 10 p.m. hour, in Adults 18-49 and Total Viewers
NBC spins the numbers for Thursday, December 25.

[12/26/14 - 08:28 AM]
ABC Wins Christmas Prime with "The Grinch" Hitting a 5-Year High
ABC spins the numbers for Thursday, December 25.

[12/26/14 - 07:54 AM]
NBA on ABC: Cavaliers-Heat Christmas Showdown Up 12 Percent with Strong 5.5 Overnight Rating
ESPN spins the ABC numbers for Thursday, December 25.

[12/25/14 - 10:36 AM]
Wednesday's Broadcast Ratings: NBC Wins Christmas Eve with "It's a Wonderful Life"
The Peacock leads the night in both total viewers and adults 18-49.

[12/25/14 - 10:34 AM]
NBC's 38th Primetime Telecast of "It's a Wonderful Life" Wins the Night Among the Big 4 in 18-49, Total Viewers and All Other Key Demos
NBC spins the numbers for Wednesday, December 24.

[12/24/14 - 08:50 AM]
"One Direction: The TV Special" Scores a Four-Week High for NBC in Its Slot in Teens 12-17
NBC spins the numbers for Tuesday, December 23.

[12/24/14 - 08:39 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos with Holiday Specials, "The Year"
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[12/24/14 - 08:26 AM]
ABC Wins Tuesday in Adults 18-49 with Animated Specials and "The Year"
ABC spins the numbers for Tuesday, December 23.

[12/23/14 - 03:18 PM]
ESPN's "Monday Night Football": Cable's Most-Watched Series for Ninth Straight Year
ESPN spins the numbers for the season to date.

[12/23/14 - 03:00 PM]
2014 "Thursday Night Football" Package on CBS and NFL Network Is Highest-Rated and Most-Watched TNF Season Ever
CBS and NFL Network spin the numbers for the season to date.

[12/23/14 - 12:06 PM]
ABC Family's Sweeps Prime and Its "25 Days of Christmas" Daypart Across Target Demos; Event's Facebook Page Has Reached Over 40 Million Unique People
ABC Family spins the numbers for the week of December 15-21.

[12/23/14 - 10:52 AM]
Adult Swim Ranks #1 in Total Day Among Adults 18-34 and Adults 18-49 for the Third Week of December
Turner spins the numbers for the week of December 15-21.