[01/11/12 - 01:27 PM]
2.5 Million Total Viewers Boogie Down During Return of Lifetime's "Dance Moms"
Lifetime spins the numbers for Tuesday, January 10.

[via press release from Lifetime]


Season Two Premiere of Hit Docu-Series Posts Double and Triple Digit Gains Across Key Demos versus Season One Debut, Becoming Most Watched Telecast Ever for DANCE MOMS

LOS ANGELES, CA (January 11, 2012) - The Dance Moms are back and the eagerly anticipated return of Lifetime's hit docu-series last night did not disappoint. In posting double and triple digit gains across key demographics versus its season one debut, last night's episode became the program's most watched telecast ever and Lifetime's best ever Tuesday season opener among Total Viewers.

Last summer's most talked about show, featuring infamous dance instructor Abby Lee Miller, her world-class students and their mothers, Dance Moms averaged 2.5 million Total Viewers in the 9:00pm ET/PT time period, a 150% jump versus its season one debut last year. The series also secured 1.2 million Adults 18-49 viewers (+126%), 1.0 million Adults 25-54 viewers (+75%), 997,000 Women 18-49 viewers (+141%), 798,000 Women 25-54 viewers (+83%), 704,000 Adults 18-34 viewers (+337%) and 542,000 Women 18-34 viewers (+299%), according to Nielsen Media. Dance Moms averaged a 1.8 Household rating, a 125% increase from season one premiere. With a median age of 37, Dance Moms is Lifetime's youngest skewing series. Since its premiere last July, it has been viewed by more than 60 million viewers across all platforms, including linear, online and VOD.

Online, Dance Moms continued to build momentum on myLifetime.com, with last night's premiere driving 187,000 unique visitors to the show's minisite, more than any Lifetime premiere on record, per Omniture.

Once again set in Pittsburgh's renowned Abby Lee Dance Company, owned and operated by the notoriously demanding and passionate Miller, Dance Moms follows children's early steps on the road to stardom and their doting mothers who are there for every rehearsal, performance and bow... all under Miller's discerning eyes. Presenting a powerful cast of characters that continues to inspire water-cooler talk across the country, the show immerses itself in the highs and lows surrounding dance competition season, delivering a captivating and dramatic look at the cast's intense pursuit of National Dance titles. Centered on the devoted Miller, who runs her school with an iron tap shoe as she instructs her young, talented students while also dealing with impassioned mothers who go to great lengths to help their children's dreams come true, Dance Moms will continue to pose the tough questions many people have been asking since the show's launch about what really goes on behind-the-scenes in the fast-growing and controversial sport of competitive dance. The program is produced by Collins Avenue.


Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.

  [january 2012]  


most recent ratings | view all posts
[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:50 AM]
Live + 3 Day Ratings: ABC's "S.H.I.E.L.D." Emerges as the Clear #1 Scripted Show Tuesday at 9pm in Adults 18-49
ABC further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:46 AM]
Saturday's Broadcast Ratings: College Football Keeps ABC on Top
The Alphabet wins the night in total viewers and adults 18-49 by a wide margin.

[10/04/15 - 08:32 AM]
"Saturday Night Live" Season Premiere Up 13% vs. Year-Ago Debut in Metered-Market Households
NBC spins the numbers for Saturday, October 3.

[10/04/15 - 08:22 AM]
College Football Week 5: ABC Televises Two Highest-Rated Games of the Day
ESPN spins the numbers for Saturday, October 3.

[10/03/15 - 09:19 AM]
Friday's Broadcast Ratings: "Shark Tank" Tops Demos for ABC
The Alphabet leads the night among adults 18-49.

[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.

[10/02/15 - 12:50 PM]
Investigation Discovery Tops All of Ad-Supported Cable for Delivery of W25-54 in September
Investigation Discovery spins the numbers for the month of September.

[10/02/15 - 11:11 AM]
ABC Prime Posts the Biggest L+3 Lifts with 6 of the Top 10 Playback Gainers
ABC further spins the numbers for the week of September 21-27.

[10/02/15 - 11:00 AM]
More People Watch Portions of CBS News' Major News Programs During Premiere Week Than Any Other Broadcast Network's News Offerings
CBS News spins the numbers for the week of September 21-27.

[10/02/15 - 10:51 AM]
CBS Premiere Week Multi-Platform Snapshot
CBS further spins the numbers for the week of September 21-27.