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[01/16/12 - 12:44 PM]
"The NFL on CBS" Broadcasts of AFC Wild Card and Divisional Playoff Games Averaging Highest Overall Viewership in 25 Years for AFC TV Package
CBS spins the numbers for the NFL postseason coverage to date.

[via press release from CBS]

"THE NFL ON CBS" BROADCASTS OF AFC WILD CARD AND DIVISIONAL PLAYOFF GAMES AVERAGING HIGHEST OVERALL VIEWERSHIP IN 25 YEARS FOR AFC TV PACKAGE

"THE NFL ON CBS" Playoff Coverage Averaging Highest Rating in 16 Years

THE NFL ON CBS's broadcasts of the AFC Wild Card and Divisional Playoff games on Sunday, Jan. 8 (Pittsburgh-Denver); Saturday, Jan. 14 (Denver-New England) and Sunday, Jan. 15 (Houston-Baltimore) are averaging 36.087 million viewers, the highest viewer overall average for the first three playoff games for the AFC television package in 25 years (CBS records go back to 1987-88).

This year's 36.087 million is up 2% from last year's 35.376 million, and up 15% from 31.296 million in 2009-10.

THE NFL ON CBS's Wild Card and two Divisional Playoff games are averaging a national household rating/share of 20.6/36, the highest average for the first three playoff games in 16 years (21.1/41; 1995-96; NBC).

This year's 20.6/36 is up 1% from last year's 20.3/38, and up 14% from 18.1/33 in 2009-10.





  [january 2012]  
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