"Braxton Family Values" Ranks We Tv as The #1 Women's Network for the Night on Thursday, January 26
Eleven weeks into the second season of WE tv's hit original series, Braxton Family Values continues to attract big audiences for the network. On Thursday, January 26 (9-10 pm, et/pt) the show delivered 1.4 million total viewers ranking WE tv as the #1 women's network for the night (8-11 pm) among W18-49 and W18-34. Among all ad-supported cable networks, the show ranked WE tv #3 among W18-34 and #5 among W18-49.
Additionally, Braxton Family Values ranked as the #4 cable program of the night among W18-49 (808,000) and #6 among W25-54 (693,000). The show also ranked #1 among African-American women in the 18-49 and 25-54 demos.
In the social media universe on Thursday night, Braxton Family Values was #4 in the overall TV rankings on Social Guide and hit the #2 spot among reality TV shows. The series also ranked #5 in cable on Thursday according to Trendrr.
Source: The Nielsen Company, Live+SD, 1/26/12. BFV 9p-10p, P2+ (000). Th 8p-11p, time period ranker, W18-49/W18-34 (000), WE tv vs. Bravo, E!, LIF, LMN, OWN, Oxyg, Soap, Style, TLC, VH1, WE tv vs. ad-supported cable. BFV vs. cable programs 8p-11p, W18-49/W25-54 (000), incl. Afr-Am. Social Guide (9p-10p) and Trendrr data. Subject to qualifications upon request.