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[01/31/12 - 10:34 AM]
Disney Channel Sweeps TV's #1 Rank in Total Day Across All Kid 6-11 Demos; #1 for the 21st Straight Month in Tweens 9-14
Disney Channel spins the numbers for the month of January.

[via press release from Disney Channel]

Ratings Highlights for January 2012-- Final National Ratings

Disney Channel is TV's No. 1 Network in Total Day for the 21st Straight Month in Tweens 9-14 and for the 9th Straight Month in Kids 6-11 - Both Records!

~Outperforms Nickelodeon by Double-Digit Percentages for the 7th Consecutive Month

~Levies 2nd-Largest Monthly Competitive Edge Ever Over Nickelodeon in Kids 6-11/Tweens

"Jessie" is TV's #1 Series in Kids 2-11, Kids 6-11, Boys 6-11 and Tweens 9-14

January 6th Airings of the "Wizards of Waverly Place" Finale and an All-New "Jessie" Are TV's Top 2 Telecasts in Kids 2-11, Kids 6-11 and Tweens 9-14

Disney Channel January 12 Total Day and Prime Highlights

During January 2012, Disney Channel stood as TV's No. 1 network in Total Day for the 9th consecutive month in Kids 6-11 (656,000/2.7 rating), for the 5th consecutive month in Boys 6-11 (269,000/2.1 rating) and for the 21st consecutive month in Tweens 9-14 (537,000/2.2 rating) - all records in the key demos - and paced within one-tenth of a point of Nickelodeon for #1 rank in Kids 2-11 (985,000/2.4 rating) for the 4th time in the past 5 months.

· Disney Channel surpassed Nickelodeon by 23% in Kids 6-11 (656,000 vs. 534,000) and 39% in Tweens 9-14 (537,000 vs. 385,000), the network's 2nd-biggest competitive advantage on record for any month in the target demos, and 7th consecutive month holding a double-digit percent advantage.

· In Prime, Disney Channel is extending its streak as TV's #1 network to 83 consecutive months in Kids 6-11 (1.1 million/4.7 rating) and the 78th straight month in Tweens 9-14 (924,000/3.9 rating).

· The finale of "Wizards of Waverly Place" (1/6/12), the network's #1 finale of all time, ranked as the month's #1 TV telecast in Kids 2-11 (5.9 million/14.3 rating), Kids 6-11 (5.0 million/20.2 rating) and Tweens 9-14 (4.3 million/18.0 rating), and was the #1 scripted cable telecast in Total Viewers (11.3 million).

· "Jessie" stood as the month's #1 TV series in Kids 2-11 (2.8 million/6.8 rating), Kids 6-11 (2.3 million/9.6 rating), Boys 6-11 (921,000/7.3 rating) and Tweens 9-14 (2.0 million/8.1 rating).

· Disney Channel held the month's Top 2 TV telecasts in Kids 2-11, and 7 of the Top 8 on cable:

· Disney Channel held the month's Top 2 TV telecasts in Kids 6-11, and 6 of the Top 7 overall:

· Disney Channel held the month's Top 2 TV telecasts in Tweens 9-14, and 4 of the Top 5 on cable:

Source: NTI, U.S. ratings, most current. January 12: 12/26/11-1/29/12; January 2011: 12/27/10-1/30/11. Ranks based on 000s, then rating; Streaks include ties on rating.





  [january 2012]  
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· JESSIE (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)









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