[01/31/12 - 01:14 PM]
UFC on FOX Dominates Primetime in Key Demos
FOX spins the numbers for Saturday, January 28.

[via press release from FOX]


Saturday night's UFC on FOX event from the United Center in Chicago posted a 2.6/5 national rating/share, according to figures released by Nielsen Media Research today. As expected, FOX dominated the night on the important younger demographics. FOX's 2.4 among Adults 18-49 nearly beat the combined ratings of ABC, CBS, and NBC (2.5 combined) and FOX's 2.5 among Adults 18-34 easily beat those three network competitors combined (1.4). The three-bout broadcast on FOX averaged 4.7 million viewers from 8:00 PM - 10:19 PM ET.

The two-hour event, the first official network broadcast of FOX's partnership with UFC, is off slightly (-16%) from the UFC on FOX premiere in November (3.1/5), which was only one hour and featured a highly-anticipated heavyweight championship fight. When comparing similar time periods for the two events, FOX posted a 3.0/5 from 9:00 - 10:15 PM ET, off only a tenth from the November UFC fight.

In several meaningful demographics, the last hour of Saturday's broadcast rated higher than November's UFC premiere on FOX with Men 25-49 up +3%, Men 25-54 up +3%, Men 35-54 up +4%.

As anticipation to the night's main event grew so did the ratings and viewership. The night's first match between Demian Maia and Chris Weidman scored a 2.2/4 rating/share. The next fight between Chael Sonnen and Michael Bisping grew to a 2.7/5. Fans tuned in to see former light heavyweight champion Rashad Evans take on undefeated former national champion wrestler Phil Davis with that bout posting a 3.4/6. More than 6 million viewers watched the five-round bout where Evans defeated Davis by unanimous decision.

The top five metered markets for Saturday's UFC on FOX event are: Las Vegas - 4.1/8; Louisville - 4.1/7; Indianapolis - 3.9/7; Greenville - 3.9/6; Tulsa - 3.9/6; and Knoxville - 3.9/6.

  [january 2012]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[03/19/18 - 08:48 AM]
Sunday's Broadcast Ratings: NCAA Overrun Pushes CBS on Top
The Eye wins the night in total viewers but shares adults 18-49 honors with ABC.

[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.

[03/12/18 - 09:04 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet's inaugural season however opens down from FOX's final run.

[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
The Alphabet's weekly NBA coverage splits the top adults 18-49 honors.

[03/10/18 - 08:59 AM]
Friday's Broadcast Ratings: Dramas Keeps CBS in Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[03/09/18 - 08:17 AM]
Thursday's Broadcast Ratings: "Big Bang Theory," "Young Sheldon" Top Charts for CBS
Both series lead the night in total viewers and adults 18-49.

[03/08/18 - 01:14 PM]
TV One's Autobiographical Series "Uncensored" Earns #1 Spot on Ad-Supported Cable Among African-Americans for Second Straight Sunday
TV One further spins the numbers for Sunday, February 25.