or


[02/07/12 - 03:00 PM]
Super Bowl XLVI Live Stream Sets Traffic Records
NBC spins the digital numbers for Sunday, February 5.
[via press release from NBC]

SUPER BOWL XLVI LIVE STREAM SETS TRAFFIC RECORDS

Over Two Million Streamed Super Bowl XLVI More than 78 Million Minutes Streamed

NEW YORK - Feb. 7, 2012 - The first-ever live stream of a Super Bowl in the United States attracted 2,105,441 users, making it the most-watched, single-game sports event ever online, according to data provided by Omniture and mDialog, surpassing any previously reported record. The live game stream was available on both NBCSports.com as well as NFL.com. NBC Sports' live stream was also available on NFL Mobile only from Verizon. Yesterday, NBC Sports announced its broadcast coverage of Super Bowl XLVI was the most-watched television program in U.S. history (111.3 million viewers) and the highest-rated Super Bowl in 26 years (47.0 household rating).

"The Super Bowl XLVI live stream exceeded our expectations in every way. Increasingly, sports fans are looking to digital coverage as a complementary 'second screen' experience, and we delivered on that promise with unprecedented robust coverage," said Kevin Monaghan, SVP, Business Development & Managing Director Digital Media, NBC Sports Group. "The record traffic that grew throughout the event, as well as the record high engagement numbers, underscores the complementary aspect of digital as an enhancement to our exceptional television coverage."

"It was exciting to work with NBC Sports to offer fans the Super Bowl in more ways than ever before," said Hans Schroeder, NFL, SVP, Media Strategy and Development. "The Super Bowl live stream was a tremendous success in its first year. We will continue to look for more ways to reach our fans."

NBCSports.com's online streaming of Super Bowl XLVI featured HD-quality video, DVR controls and multiple camera angles along with social interactivity, including a live chat with Mike Florio from NBC's ProFootballTalk, and tweets from Michele Tafoya, NBC Sports' sideline reporter, and Jimmy Fallon, the host of NBC's Late Night with Jimmy Fallon. Florio and commentator Randy Moss also supplied the halftime content for the live stream with a live video report and game analysis from just outside the team locker rooms. In addition to game highlights, viewers were also able to watch replays of popular Super Bowl TV commercials.

Online Traffic Data

Unique Users - 2,105,441 (live stream online)

Live Video Streams - 4,589,593 (live stream online)

Total Minutes Streamed - 78,624,422

On-Demand Clips - 1,838,812 VOD clips viewed

User-Generated Camera Switches - 1,835,676

Engagement - More than 39 minutes per visit.





  [february 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[07/23/26 - 04:01 PM]
ABC News Is No. 1 on Sunday Morning, Friday Night and Late Night
"20/20" was up over the previous week in all key target demos and improved year to year across the board.
[07/23/26 - 01:00 PM]
"Big Brother" Premiere Week Up +14% from Last Season
In its first week (episodes airing July 9, 12 and 15), "Big Brother" live plus 3-day total multiplatform viewership averaged 4.96 million viewers.
[07/22/26 - 01:19 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of July 13
"Ride or Die," "Elle," "Off Campus," "Every Year After," and "Clarkson's Farm" led all original series worldwide.
[07/22/26 - 12:37 PM]
Kansas City, Boston and Austin Lead the Way as Top Local Markets for FIFA World Cup 2026 on FOX and FS1
San Francisco, Dallas, San Diego, Atlanta, St. Louis, Providence, and West Palm Beach round out the top 10.
[07/22/26 - 11:30 AM]
ESPN Delivers Most-Watched NBA Summer League Championship Game Since 2017
The Golden State Warriors' victory over the Memphis Grizzlies averaged 676,000 viewers on ESPN, according to Nielsen Big Data + Panel.
[07/21/26 - 04:03 PM]
FOX Saturday Baseball Delivers 2.639 Million for Seattle's Extra-Inning Win Over San Francisco
Viewership peaked with 3,383,000 viewers from 8:00-8:15 PM ET.
[07/21/26 - 03:22 PM]
FOX Sports' Presentation of FIFA World Cup 2026 Final Etches Place in Record Books as Most-Watched Soccer Telecast in U.S. History With 38,937,000 Viewers
The record-breaking Final reached its dramatic peak with 51,685,000 viewers watching from 5:45 to 6:00 PM ET as Spain secured a 1-0 victory in extra time over Argentina.
[07/21/26 - 02:22 PM]
NBC Sports Delivers Most Watched Final Round of the Open Championship Since 2022
Sunday's audience peaked at 6.1 million viewers on NBC and Peacock from 1:15-1:30 p.m. ET.
[07/21/26 - 02:03 PM]
"Dancing with the Stars: The Next Pro" Series Debut Tops 5 Million Total Viewers
On linear, "Dancing with the Stars: The Next Pro" was the No. 1 program of the night in both Total Viewers (4.42 million) and Adults 18-49 (0.47 rating).
[07/21/26 - 12:01 PM]
Netflix Top 10: Week of July 13 - "Little House on the Prairie" Journeys to No. 1 in This Week's Top 10
"The Hawk" - the sports comedy starring Will Ferrell as an infamous golf legend chasing a late-career comeback on the green - debuted in the No. 3 spot on the list, swinging to 4.8 million views.
[07/20/26 - 10:00 AM]
CBS Leads Broadcast Series in Multiplatform Viewing for the 2025-2026 Season
Against broadcast competition, CBS finishes the season with four of the top five series.
[07/17/26 - 03:12 PM]
FOX Sports' 15.088 Million Average Viewers for FIFA World Cup 2026 Semifinals is Best in U.S. History
16.900 million viewers watched Argentina knock out England in the semifinals Wednesday afternoon on FOX.
[07/17/26 - 02:01 PM]
ABC News Is No. 1 in Total Viewers on Sunday Morning, in Late Night and Friday Evening
"20/20" improved on the year-ago telecast by double digits in all key target demos: Total Viewers, Adults 25-54, and Adults 18-49.
[07/16/26 - 02:41 PM]
FOX Sports Rings the Bell, Captures Most-Watched MLB All-Star Game Since 2018
Coverage reached a peak audience of 10,186,000 viewers from 8:45-9:00 PM ET.
[07/16/26 - 01:48 PM]
Netflix: What We Watched the First Half of 2026
Starting in Q1 2027, Netflix will move from a six-month to a yearly snapshot.