Once again claiming the #1 television network for the week among boys in Early Evening Prime (7-9 p.m.), Cartoon Network also ascended the third week of February to claim the #2 television network of the week (behind only Disney Channel) in Total Day among kids 2-11 and kids 6-11. Compared to the same time period last year, weekly prime delivery grew between 28% - 43% across kids 2-11, 6-11 & 9-14; average Total Day delivery grew between 24% - 38% across the same kid demos.
Fueled by original animated comedies, Monday night (7-9 p.m.) was the #1 TV destination for kids 6-11, kids 9-14 and all boy demos, posting double-digit delivery growth across all demos between 24% - 41%. Adventure Time (7:30 p.m.) was the #1 telecast of the week among all boy demos.
Tuesday, Wednesday, Thursday and Friday nights (7-9 p.m.) also were the #1 TV destination for boys 2-11, 6-11 & 9-14. Tuesday and Wednesday nights both charted double and triple-digit delivery gains across the board - between 40% and 127%--and each boasted the #1 telecast of the day among boys: The Amazing World of Gumball (7:30 p.m.) with boys 6-11 and Level Up (8 p.m.) with boys 9-14 on Tuesday, and Ninjago (8 p.m.) with all boy demos on Wednesday.
Cartoon Network's Saturday morning (6:30 - 11 a.m.) earned significant delivery gains across all kids and boys demos vs. the same time period last year. Kids 6-11 average delivery (371,000) grew by 15% while kids 9-14 (400,000) grew by 45%. Saturday night (7-9 p.m.) also placed Cartoon Network as the #1 TV destination among boys 2-11 and 6-11.
TBS continued its winning ways with another week as basic cable's #1 network in primetime among adults 18-34 and adults 18-49.
The Big Bang Theory dominated the comedy arena, delivering basic cable's Top 5 comedy telecasts for the week among viewers and adults 18-49. Leading the pack was Saturday's 9:30 p.m. episode, which ranked as basic cable's most-watched comedy telecast, drawing 3.5 million viewers and more than 1.9 million adults 18-49.
Tyler Perry served up another winner for TBS this past weekend. Less than a week after the network announced 35 new episodes of Tyler Perry's For Better or Worse, TBS's Sunday night movie presentation of Tyler Perry's Madea Goes to Jail drew 2.6 million viewers and ranked as basic cable's #1 movie for the week with adults 18-34 and adults 18-49.
February continues to shape up as the fourth consecutive month of growth for CONAN, which TBS just extended through April 2014. Last week, the late-night series averaged 1.1 million viewers in Live + Same Day, up 7% over the prior week. The show also averaged 410,000 adults 18-34 (+6%) and 694,000 adults 18-49 (+3%). Through the third week of February, CONAN is up 8% with total viewers, 12% with adults 18-34, 11% with adults 18-49 compared to January. Meanwhile, time-shifted viewing for episodes from the week of Jan. 30 finished with 1,111,000 viewers in Live + 7 delivery, with 428,000 adults 18-34 and 757,000 adults 18-49.
Among Adult Swim's original series, Delocated (Thursday, 12 a.m.) earned across-the-board delivery gains among young adults: adults 18-24 (310,000) grew by 20%, adults 18-34 (577,000) by 2% and adults 18-49 (794,000) by 5%.
Adult Swim's original series Robot Chicken (Sunday, 11:30 p.m.) continues to chart solid double and triple-digit delivery gains among targeted young adult demos. Versus the previous year's time period, adults 18-24 (449,000) increased by 118%, adults 18-34 (737,000) by 31% and adults 18-49 (1,129,000) by 29%.
Across the third week of February, Adult Swim ranked #1 on basic cable for Total Day Delivery of all young adult and young men demos - adults 18-34, adults 18-49, adults 18-24, men 18-34, men 18-49 and men 18-24. The network also ranked #3 among all basic cable networks for Prime Time delivery of adults 18-34 (up 9% vs. year ago delivery). Young adults delivery grew between 4% - 26% across the board vs. the same time period last year.
Adult Swim programming - including Family Guy, Robot Chicken, American Dad and Aqua Teen Hunger Force - accounted for 19 of the top 50 telecasts for the week on basic cable among adults 18-34 (more than any other network), and 24 of the top 50 among men 18-34, also more than any other network.
In its fourth season, TNT's acclaimed cop drama Southland continues to grow compared to season three. Last week, the series drew 2.6 million viewers in Live + 3 (1.9 million Live + Same Day), along with 1.1 million adults 18-49 and 1.3 million adults 25-54 in Live + 3. For the season, Southland is up 5% among adults 18-49 and 3% among adults 25-54 compared to last year.
truTV's popular original series led the network to three nights - Tuesday, Wednesday and Thursday - of Top 10 rankings among basic cable networks in primetime delivery of key demos.
Tuesday night's success was driven by the season finale of of Hardcore Pawn, which drew 2.3 million viewers and ranked among basic cable's Top 5 programs in the 9 p.m. timeslot across the board. Storage Hunters followed with 2.1 million viewers at 9:30 and scored a Top 5 ranking in its timeslot with men 18-49.
Wednesday night, a new episode of Operation Repo brought in 1.5 million viewers at 9:30 p.m., followed by a new episode of South Beach Tow with 1.3 million viewers at 10 p.m.
And on Thursday night, Impractical Jokers drew 1.6 million viewers at 10 p.m. and ranked among basic cable's Top 5 programs in the timeslot with adults 18-49.
NBA on TNT
Through 21 games of TNT's 2011-12 NBA regular-season schedule, the network continues to deliver double-digit gains vs. last year's corresponding coverage. The NBA on TNT is averaging a 1.8 U.S. rating (+29%, 1.4 U.S. rating); 2,740,000 total viewers (+25%, 2,191,000 total viewers) and 2,060,000 households (+25%, 1,654,000 households) over last year's corresponding coverage.
Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD; 21 games vs. 18 games. (12/25/2011-2/16/2012) vs. (12/30/2010-2/17/2011)
Through eight weeks and 50 games, NBA TV's 2011-12 regular-season schedule continues to experience significant double-digit increases compared to last season. The network is averaging 357,000 total viewers (+53%) and 277,000 households (+53%).
NBA TV's Tuesday Fan Night matchup (Feb. 14) featuring the Miami Heat vs. Indiana Pacers delivered 374,000 households, 525,000 total viewers and 118,000 Men 18-34.
NBA.com is seeing increased traffic in video streams and page views respectively since the start of 2011-12 NBA season. NBA.com delivered 1 billion video streams, an 82% increase from last year. In addition, the site received 2 billion page views, a 34% increase from last year.