or


[02/23/12 - 07:16 AM]
PBS Announces Masterpiece Classic "Downton Abbey, Season 2" Finale Ratings End on a High Note
PBS spins the numbers for Sunday, February 19.

[via press release from PBS]

PBS Announces Masterpiece Classic "Downton Abbey, Season 2" Finale Ratings End on a High Note

Final Episode Averaged 5.4 Million Viewers

ARLINGTON, VA; February 23, 2012 -- PBS announced today that the conclusion of MASTERPIECE CLASSIC's breakout hit "Downton Abbey, Season 2" captivated an average audience of 5.4 million viewers, not including those viewing through station replays, DVRs or online streaming (Nielsen Fast National data, 3.5 household rating). The finale's overnight rating is the highest for a PBS program since the premiere of Ken Burns's NATIONAL PARKS in September 2009. "Downton Abbey, Season 2," a Carnival/Masterpiece co-production, consistently drew an audience more than double the PBS primetime average. It exceeded the average rating of the first season of "Downton Abbey" by 25 percent (based on metered market averages).

"'Downton Abbey' has become a cultural phenomenon," said WGBH MASTERPIECE executive producer Rebecca Eaton. "It is so gratifying to see our beloved MASTERPIECE, after more than 40 years on PBS, attracting a whole new audience."

An ever-expanding number of viewers are accessing "Downton" content online. Full episodes of Season 2 have earned 4.8 million views on the PBS Video Portal, an increase of more than 400 percent compared to the first season. The collection of "Downton" content has earned more than 9 million streams across all platforms from 1.5 million unique visitors since the Season 2 premiere on January 8, and has contributed to the highest days of traffic ever seen on the MASTERPIECE website.

"PBS and our member stations are so pleased that such a large audience is enjoying this great work from MASTERPIECE," said PBS president and CEO Paula Kerger. "From viewing parties to Twitter mentions, 'Downton Abbey' is riding a wave of public enthusiasm, and it's been wonderful to see so many people discovering public television as a destination for programming that's smart, distinctive and entertaining."

Additionally, "Downton Abbey" is drawing a considerably younger audience than the 2010-2011 MASTERPIECE season average. By midway through the second season, female viewers 18-34 were up 251 percent and women 35-49 were up 145 percent. Male viewership in 18-34 and 35-49 has also increased 111 and 84 percent, respectively. The teen audience has grown 88 percent.

On the local level, PBS stations across the country have satisfied their viewers' craving for all things "Downton" with activities including packed viewing parties and extended community conversations via their social media channels. PBS and MASTERPIECE hosted live Twitter discussions with a number of special guests, including actor/comedian Patton Oswalt, which contributed to 20,000-30,000 messages on Twitter each Sunday broadcast. The conversation continued to generate 6,000-7,000 tweets daily leading to the subsequent episodes.

"Downton Abbey" is a Carnival/Masterpiece co-production.

About MASTERPIECE

MASTERPIECE on PBS is presented by WGBH Boston. Rebecca Eaton is executive producer. Funding for MASTERPIECE is provided by Viking River Cruises, with additional support from public television viewers and contributors to The MASTERPIECE Trust, created to help ensure the series' future.

About WGBH

WGBH Boston is America's preeminent public broadcaster and the largest producer of PBS content for TV and the Web, including Masterpiece, Antiques Roadshow, Frontline, Nova, American Experience, Arthur, Curious George, and more than a dozen other prime-time, lifestyle, and children's series. WGBH also is a leader in educational multimedia, including PBS LearningMedia, and a pioneer in technologies and services that make media accessible to the 36 million Americans who are deaf, hard of hearing, blind, or visually impaired. WGBH has been recognized with hundreds of honors: Emmys, Peabodys, duPont-Columbia Awards... even two Oscars. Find more information at www.wgbh.org.

About PBS

PBS, with its nearly 360 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches nearly 123 million people through television and more than 21 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front-row seats to world-class drama and performances. PBS' broad array of programs has been consistently honored by the industry's most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. PBS' premier children's TV programming and its website, pbskids.org, are parents' and teachers' most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at pbs.org, one of the leading dot-org websites on the Internet, or by following PBS on Twitter, Facebook or through our apps for mobile devices.





  [february 2012]  
S
M
T
W
T
F
S
   


· MASTERPIECE! (PBS)





most recent ratings | view all posts
[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.

[08/25/15 - 08:43 AM]
Monday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
The Alphabet's "Bachelor in Paradise" surges 20% from last week among adults 18-49.

[08/25/15 - 08:43 AM]
NBC Ties for the Monday Win Among the Big 4 in 18-49
NBC spins the numbers for Monday, August 24.

[08/25/15 - 08:37 AM]
"Bachelor in Paradise" and "Bachelor in Paradise: After Paradise" Both Hit Series Highs in Overall Viewers and Young Adults
ABC spins the numbers for Monday, August 24.

[08/24/15 - 01:46 PM]
"Fear the Walking Dead" Becomes the #1 Series Premiere in Cable History in Total Viewers and All Key Demos
AMC spins the numbers for Sunday, August 23.

[08/24/15 - 01:40 PM]
Investigation Discovery Shatters Network Records with the New Season Premiere of "Homicide Hunter: Lt. Joe Kenda," Delivering 3.8 Million Viewers P2+
Investigation Discovery further spins the numbers for Tuesday, August 18.