or


[02/28/12 - 08:51 AM]
ABC's "The Bachelor" Hits 2nd-Best Number and "Castle" Marks a 5-Week High in Adults 18-49
ABC spins the numbers for Monday, February 27.

[via press release from ABC]

ABC's "The Bachelor" Hits 2nd-Best Number and "Castle" Marks a 5-Week High in Adults 18-49

Some early info on ABC's Monday, ahead of the regular press release.

Opposite competition including NBC's The Voice, CBS' original lineup and Fox's Daytona 500, ABC equaled its best numbers since season-premiere Monday in Adults 18-34 and Women 18-34. In addition, ABC registered as the #2 Net on the night with Women 18-34 for the 4th week in a row.

Despite facing stiff competition throughout its 2-hour broadcast, ABC's The Bachelor grew week to week in Adults 18-49 (+4%) to match its 2nd-highest number this season. In addition, the ABC unscripted series equaled season-high ratings with Adults 18-34 and Women 18-34. The Bachelor finished #2 in its time period with key Women (W18-34/W18-49).

Gaining on its lead-in by 1.1 million viewers in the 10pm hour, ABC's Castle finished on the heels of CBS' Hawaii Five-0 (pacing within 300k viewers), while outdrawing NBC's Voice-driven Smash by 2.2 million viewers. ABC's Castle was also the #2 drama in the hour with Adults 18-34, Adults 25-54 and key Women (W18-34/W25-54). Building week to week by 5%, ABC's Castle hit a 5-week high in Adults 18-49 - since 1/16/12.

Quick Take for Monday, February 27, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC Sees Best Adults 18-34 and Women 18-34 Numbers Since Season Premiere Monday

ABC's "The Bachelor" Matches 2nd-Best Adults 18-49 Number of the Season, While Equaling Season-Highs in Adults 18-34 and Women 18-34

ABC's "Castle" Hits 5-Week High in Adults 18-49

Monday Night (8:00-11:00 p.m.)

Opposite competition including NBC's "The Voice," CBS' original lineup and Fox's "Daytona 500," ABC equaled its best numbers since season-premiere Monday in Adults 18-34 (2.0/6) and Women 18-34 (3.0/8). In addition, ABC registered as the No. 2 Net on the night with Women 18-34 for the 4th week in a row.

"The Bachelor" (8:00-10:00 p.m.)

Despite facing stiff competition throughout its 2-hour broadcast, ABC's "The Bachelor" grew week to week in Adults 18-49 (+4% - 2.6/6 vs. 2.5/6) to match its 2nd-highest number this season. In addition, the ABC unscripted series equaled season-high ratings with Adults 18-34 (2.3/6) and Women 18-34 (3.5/9). "The Bachelor" finished No. 2 in its time period with key Women (W18-34/W18-49).

"Castle" (10:00-11:00 p.m.)

Gaining on its lead-in by 1.1 million viewers in the 10:00 p.m. hour, ABC's "Castle" finished on the heels of CBS' "Hawaii Five-0" (pacing within 300,000 viewers), while outdrawing NBC's "The Voice"- -driven "Smash" by 2.2 million viewers (9.1 million vs. 6.9 million) . ABC's "Castle" was also the No. 2 drama in the hour with Adults 18-34 (1.6/5) and Adults 25-54 (2.7/6). Building week to week by 5% (2.2/5 vs. 2.1/8), ABC's "Castle" hit a 5-week high in Adults 18-49 - since 1/16/12.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 39% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 2/27/12.





  [february 2012]  
S
M
T
W
T
F
S
   


· BACHELOR, THE (ABC)
· CASTLE (ABC)
· HAWAII FIVE-0 (CBS)
· SMASH (NBC)
· VOICE, THE (NBC)





most recent ratings | view all posts
[11/14/18 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock takes home top honors among adults 18-49 while CBS is the most-watched network.

[11/13/18 - 08:14 AM]
Monday's Broadcast Ratings: "The Voice" Keeps NBC in Front
The Peacock wins the night in both total viewers and adults 18-49.

[11/13/18 - 08:01 AM]
ESPN's "Monday Night Football": Giants-49ers Up 19 Percent Year-Over-Year
ESPN spins the numbers for Monday, November 12.

[11/12/18 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Cruises to Victory with "Sunday Night Football"
The Peacock easily wins the night among total viewers and adults 18-49.

[11/11/18 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Wins Latest College Football Showdown
The Alphabet tops NBC and FOX in both total viewers and adults 18-49.

[11/11/18 - 08:14 AM]
College Football Week 11: ABC and ESPN Air Two Top-Rated Games in Prime-Time
ESPN spins the numbers for Saturday, November 10.

[11/10/18 - 08:27 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Win Demo Race
The network leads the evening among adults 18-49 while CBS is the most-watched network overall.

[11/09/18 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Victory
The network takes home top honors in total viewers and adults 18-49.

[11/08/18 - 10:31 AM]
TV One's Autobiographical Series "Uncensored" Claims the #1 Spot on Ad-Supported Cable Among African-American Viewers on Sunday Nights at 10 P.M. ET
TV One further spins the numbers for the month of October.

[11/08/18 - 08:12 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Demo Crown in Tight Race
The "Empire"-fueled network edges NBC for the top spot among adults 18-49.

[11/07/18 - 09:11 AM]
Tuesday's Broadcast Ratings: NBC Tops Election Night in Viewers, Demos
The Peacock's full night of coverage holds off ABC and CBS in both categories.

[11/07/18 - 08:12 AM]
A Live "The Late Show with Stephen Colbert" Beat Closest Competition by 17% on Tuesday
CBS spins the late-night numbers for Tuesday, November 6.

[11/07/18 - 07:52 AM]
Airing Live on Election Night, ABC's "Jimmy Kimmel Live!" Hits 5-Month Highs
ABC spins the late-night numbers for Tuesday, November 6.

[11/06/18 - 08:15 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Top Charts in Viewers, Demos
The Peacock takes home victories in both categories last night.

[11/05/18 - 11:00 AM]
Freeform's Newly-Expanded "31 Nights of Halloween" Delivers the Network's Most-Watched October in 3 Years
Freeform further spins the numbers for the month to date.