or


[02/28/12 - 11:42 AM]
Disney XD Delivers its #2 Month Ever in Prime in Total Viewers, Kids 2-11, Kids 6-14, and Tweens 9-14
Disney XD spins the numbers for the month of February.

[via press release from Disney XD]

Ratings Highlights for February 2012 -- Final National Ratings

Disney XD Delivers its #2 Month Ever in Prime in Total Viewers, Kids 2-11, Kids 6-14, and Tweens 9-14, and its Biggest February Ever in Total Day ~Cable's Growth Leader, with 38 Months of Year-to-Year Gains in Prime in Kids 6-11 ~Tops Nicktoons in All Kid Demos, Including by Double in Total Day in Kids 6-11

All New "Kickin' It" is the Series' Most-Watched Telecast in 6 Months in Total Viewers and Kids 6-14, and in Nearly 7 Months in Boys 6-14

February 2012 - Prime

February 2012 was Disney XD's most-watched February ever in Prime across all demos, becoming its 2nd-most-watched month overall in Total Viewers (416,000), Kids 2-11 (242,000), Kids 6-14 (244,000), Tweens 9-14 (163,000) and Boys 9-14 (100,000), and its #3 month ever in Kids 6-11 (191,000).

An original "Kickin' It" on February 13 (8:30 - 9:00 p.m.) ranked as the series' most-watched original telecast in 6 months in Total Viewers (734,000) and Kids 6-14 (515,000) - since 8/15/11 - and in close to 7 months in Boys 6-14 (293,000 - since 7/25/11).

· Disney XD has grown its Prime audience year to year for 38 consecutive months in Kids 6-11 - the longest streak of its kind among all kid networks.

· Disney XD easily defeated Nicktoons, exceeding the key competitor across all key demos: by 29% in Kids 2-11 (242,000 vs. 188,000), by 53% in Kids 6-14 (244,000 vs. 159,000), by 24% in Boys 6-14 (146,000 vs. 118,000), by 58% in Kids 6-11 (191,000 vs. 121,000), by 26% in Boys 6-11 (112,000 vs. 89,000), by 60% in Tweens 9-14 (163,000 vs. 102,000) and by 30% in Boys 9-14 (100,000 vs. 77,000).

· Year over year, Disney XD was cable TV's growth leader among kid networks in Total Viewers (+32% - 416,000 vs. 316,000), Kids 6-14 (+36% - 244,000 vs. 180,000), Kids 6-11 (+32% - 191,000 vs. 145,000), Tweens 9-14 (+42% - 163,000 vs. 115,000) and Boys 9-14 (+30% - 100,000 vs. 77,000).

February 2012 - Total Day

During February 2012, Disney XD delivered its most-watched February in the network's history in Total Day (includes its 10 years as Toon Disney) in Total Viewers (317,000) and across all key kid targets, including Kids 2-11 (181,000), Kids 6-14 (176,000), Kids 6-11 (138,000) and Tweens 9-14 (118,000).

· Disney XD more than doubled Nicktoons in Total Day in Kids 6-11 (106% - 138,000 vs. 67,000), nearly doubled in Kids 6-14 (98% - 176,000 vs. 89,000) and Tweens 9-14 (97% - 118,000 vs. 60,000), and held a substantial double-digit percent margin across all other target demos, including by 71% in Total Viewers (317,000 vs. 185,000) and by 73% in Kids 2-11 (182,000 vs. 105,000).

· Disney XD exceeded year-ago averages among key demos, including Kids 6-14 (+19% - 176,000 vs. 148,000), Kids 6-11 (+15% - 138,000 vs. 120,000) and Tweens 9-14 (+26% - 118,000 vs. 94,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NMR, U.S. ratings, most current, February 2012: 1/30/12-2/26/12; February 2011: 1/31/11-2/27/11.





  [february 2012]  
S
M
T
W
T
F
S
   


· KICKIN' IT (DISNEY XD)





most recent ratings | view all posts
[01/16/21 - 08:52 AM]
Friday's Broadcast Ratings: ABC, FOX Share Demo Crown; CBS Leads Total Viewers
The Alphabet's "Shark Tank" is the night's top draw among adults 18-49.

[01/15/21 - 08:35 AM]
Thursday's Broadcast Ratings: "Celebrity Wheel of Fortune" Keeps ABC on Top
The Alphabet's game show trio leads the night in both total viewers and adults 18-49.

[01/14/21 - 08:36 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Return on Top for NBC
The network pulls into the top spots in both total viewers and adults 18-49.

[01/13/21 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Adults 18-49
The network holds off the competition in the key demographic while CBS is the most-watched network overall.

[01/12/21 - 10:01 AM]
In Its First Four Weeks, More Than 41 Million Households Are Projected to Wax on for "Cobra Kai's" Third Season
Between all three seasons, 73 million households have checked out the show.

[01/12/21 - 08:30 AM]
Monday's Broadcast Ratings: ABC Tops Competition with "The Bachelor"
The Alphabet leads the night in both total viewers and adults 18-49.

[01/11/21 - 08:01 AM]
Sunday's Broadcast Ratings: NBC Surges with NFL Playoffs
The network cruises to victory in both total viewers and adults 18-49.

[01/10/21 - 05:55 PM]
Saturday's Broadcast Ratings: NFL Playoffs Put NBC on Top
The network cruises to victory in both total viewers and adults 18-49.

[01/09/21 - 05:53 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC
"Blue Bloods" and "Shark Tank" lead their respective lineups last night.

[01/08/21 - 11:24 AM]
ABC Ranks as No. 1 Entertainment Net for 5th Straight Week in Adults 18-49
ABC spins the numbers for the week of December 28.

[01/08/21 - 08:36 AM]
Thursday's Broadcast Ratings: ABC Tops Charts with "Celebrity Wheel of Fortune" Premiere
The network leads the evening in both total viewers and adults 18-49.

[01/08/21 - 08:35 AM]
"Mr. Mayor" Is NBC's Best Comedy Premiere in 18-49 Since 2018
NBC spins the numbers for Thursday, January 7.

[01/08/21 - 08:03 AM]
HGTV's Hit Series "Fixer to Fabulous" Delivers Its Best-Ever Ratings
HGTV spins the numbers for Tuesday, December 29.

[01/07/21 - 05:07 PM]
"Big Sky" Is ABC's Most-Watched Debut Since September 2017 with 14.7 Million Viewers After 35 Days of Multiplatform Viewing
ABC spins the numbers for the series to date.

[01/07/21 - 12:26 PM]
Hallmark Channel Closes Out 2020 as #1 Entertainment Cable Network in Fourth Quarter and #2 for the Entire Year
Hallmark Channel spins the numbers for the year to date.