or


[02/28/12 - 10:06 AM]
ESPN Breaks Cable Viewership Record with NASCAR Telecast from Daytona
ESPN spins the numbers for Saturday, February 25.

[via press release from ESPN]

ESPN Breaks Cable Viewership Record with NASCAR Telecast from Daytona

With an average of 4.4 million people watching, ESPN's live telecast of the NASCAR Nationwide Series season opener at Daytona International Speedway on Feb. 25 has broken the previous record as the most-viewed race ever on cable television for the series.

The race telecast earned a household coverage rating of 3.3, averaging 4,433,249 viewers in 3,304,012 households, breaking the record of 4,271,365 viewers in 3,170,109 households set for ESPN's telecast of the Daytona race in 2010.

Ratings and viewership for the Daytona telecast were up 37 percent from ESPN's telecast of last year's race, which earned a 2.4 household coverage rating and averaged 3,246,875 viewers.

"We've seen two consecutive years of ratings increases with the Nationwide Series on our networks and NASCAR carried some strong momentum and storylines into this year," said Julie Sobieski, ESPN vice president, programming & acquisitions. "This certainly represents a great start to the season."

All 33 races in the NASCAR Nationwide Series season will air on either ESPN, ESPN2 or ABC. The next telecast is from Phoenix International Raceway on Saturday, March 3, at 4 p.m. ET on ESPN2.

Visit www.espnmediazone.com for ESPN's latest releases, schedules and other news, plus photos, video and audio clips and more.

About NASCAR on ESPN:

ESPN produces comprehensive, multi-platform coverage featuring telecasts of the final 17 NASCAR Sprint Cup races, including the 10-race Chase for the NASCAR Sprint Cup. Additionally, ESPN is the television home of the NASCAR Nationwide Series. ESPN's NASCAR coverage extends to ESPN.com, SportsCenter, ESPN the Magazine, WatchESPN, ESPN Classic, ESPNEWS, ESPN Deportes, ESPN Radio and ESPN International, among other ESPN platforms. ESPN aired 262 NASCAR Cup Races over a 20-year period starting in 1981 and returned to NASCAR coverage in 2007. The network's award-winning, live flag-to-flag coverage on ESPN has been honored with 19 Sports Emmy Awards, as well as many industry honors. It is widely credited for helping to popularize the sport nationwide.





  [february 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/22/16 - 08:50 AM]
Saturday's Broadcast Ratings: ABC Leads Low Key Demo Race
"20/20 Saturday" tops the night among adults 18-49.

[05/22/16 - 08:46 AM]
"SNL" Ranks #1 for the Night in the Metered Markets
NBC spins the numbers for Saturday, May 21.

[05/21/16 - 08:38 AM]
Friday's Broadcast Ratings: ABC Tops Demos as "20/20" Rises
The Alphabet's perennial newsmagazine and the season finale of "Shark Tank" lead the night among adults 18-49.

[05/21/16 - 08:38 AM]
ABC Wins Season's Final Friday with the Top 2 Shows
ABC spins the numbers for Friday, May 20.

[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.

[05/20/16 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The season finale of "Grey's Anatomy" leads the night among adults 18-49.

[05/19/16 - 08:43 AM]
Wednesday's Broadcast Ratings: "Empire" Rises with Its Season Finale
FOX tops the night among adults 18-49 while CBS is the most-watched network.

[05/18/16 - 08:58 AM]
Tuesday's Broadcast Ratings: "NCIS" Season Finale Sparks CBS Victory
Michael Weatherly's swan song leads the night in both total viewers and adults 18-49.

[05/17/16 - 01:25 PM]
Hallmark Channel Steals Saturday Night with Premiere of "Tulips in Spring"
The Hallmark Channel spins the numbers for the week of May 9-15.

[05/17/16 - 08:56 AM]
ESPN Delivers Best WNBA Regular-Season Audience Since 2001
ESPN spins the numbers for Saturday, May 14.

[05/17/16 - 08:29 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Hang Onto Demo Crown
The Peacock leads the night among adults 18-49 while ABC is the most-watched network.

[05/17/16 - 07:01 AM]
"60 Minutes" Makes Top 10 for the 22nd Time This Season
CBS spins the numbers for Sunday, May 15.

[05/16/16 - 03:41 PM]
TV One's May 14 "Empire" Binge-a-Thon Delivers Most Watched (#1) Saturday in Network History
TV One spins the numbers for Saturday, May 14.

[05/16/16 - 01:59 PM]
Season One Finale of WGN America's Hit Series "Underground" Soars as the #1 Scripted Original Series on Cable on Wednesday Night in Key Demos in Live + 3 Viewing
WGN America further spins the numbers for Wednesday, May 11.