or


[03/13/12 - 08:53 AM]
ABC's "The Bachelor" Finale Hits Season Highs
ABC spins the numbers for Monday, March 12.

[via press release from ABC]

ABC's "The Bachelor" Finale Hits Season Highs

Some early info on ABC's Monday, ahead of the regular press release.

With the season finale of The Bachelor and The Bachelor: After the Final Rose special, ABC earned second place to a Voice-led NBC on Monday in Total Viewers and Adults 18-49.

· In viewers and young adults, ABC scored its strongest Monday in nearly 4 months - since 11/21/11 and 11/14/11, respectively.

Earning season-highs, ABC's The Bachelor 16th-season finale finished a strong second in its time period to NBC's 2-hour The Voice with viewers and young adults.

· Building young adult audience throughout its broadcast against The Voice, The Bachelor's numbers jumped by 1.1 million viewers and by 27% Adults 18-49 from its first half-hour to its final half-hour, as Ben Flajnik proposed to Courtney Robertson.

· The Bachelor finale produced ABC's top Adult 18-49 number in the slot since mid-November and marked its best Adult 18-34 number since season-premiere Monday - since 11/14/11 and 9/19/11, respectively.

· Surging week to week by double digits in viewers (+11%) and young adults (+16%), The Bachelor marked a season-best performance across the board.

Growing over its lead-in (+8%/+14%), ABC's The Bachelor: After the Final Rose towered over the 10 o'clock hour, dominating NBC's Voice-driven Smash by 38% in Total Viewers and by 38% in Adults 18-49.

· Among young adults (AD18-34/AD18-49), the special generated the Net's highest numbers in time period in 1 year - since 3/14/11.

Quick Take for Monday, March 12, 2012 (Fast Affiliate Live+ Same Day Ratings)

ABC Scores Strongest Monday in Nearly 4 Months

ABC's "The Bachelor" Finale Hits Season Highs in Viewers and Adults 18-49, While Posting ABC's Best Adults 18-34 Number from 8-10pm Since Premiere Monday

Winning the 10pm Hour, ABC's "The Bachelor: After the Final Rose" Scores ABC's Top Adults 18-34 and Adults 18-49 Ratings in the Hour in 1 Year

Monday Night (8:00-11:00 p.m.)

With the season finale of "The Bachelor" and "The Bachelor: After the Final Rose" special, ABC earned second place to a "The Voice"-led NBC on Monday in Total Viewers (9.3 million) and Adults 18-49 (3.0/8).

· In viewers and young adults, ABC scored its strongest Monday in nearly 4 months - since 11/21/11 and 11/14/11, respectively.

"The Bachelor" (8:00-10:00 p.m.)

Earning season highs, ABC's "The Bachelor" 16th-season finale finished a strong second in its time period to NBC's 2-hour "The Voice" with viewers (9.1 million) and young adults (2.9/8).

· Building young adult audience throughout its broadcast against "The Voice," "The Bachelor's" numbers jumped by 1.1 million viewers (8.9 million to 10.0 million) and by 27% Adults 18-49 (2.6/8 to 3.3/8) from its first half-hour to its final half-hour, as Ben Flajnik proposed to Courtney Robertson.

· "The Bachelor" finale produced ABC's top Adult 18-49 number in the slot since mid-November and marked its best Adult 18-34 (2.3/7) number since season-premiere Monday - since 11/14/11 and 9/19/11, respectively.

· Surging week to week by double digits in viewers (+11%) and young adults (+16%), The Bachelor marked a season-best performance across the board.

"The Bachelor: After the Final Rose" (10:00-11:00 p.m.)

Growing over its lead-in (+8%/+14%), ABC's "The Bachelor: After the Final Rose" towered over the 10 o'clock hour, dominating NBC's "The Voice"-driven "Smash" by 38% in Total Viewers (9.8 million vs. 7.1 million) and by 38% in Adults 18-49 (3.3/8 vs. 2.4/6).

· Among young adults (AD18-34/AD18-49), the special generated the Net's highest numbers in time period in 1 year - since 3/14/11.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 3/12/12.





  [march 2012]  
S
M
T
W
T
F
S
    


· BACHELOR, THE (ABC)
· VOICE, THE (NBC)











most recent ratings | view all posts
[08/22/14 - 08:45 AM]
"Welcome to Sweden" Equals Its Top 18-49 Rating Since July 24
NBC spins the numbers for Thursday, August 21.

[08/22/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother" to Top Spots
The Eye is the night's most-watched network among total viewers and adults 18-49.

[08/22/14 - 08:19 AM]
ABC's "Rookie Blue" Season Closer Is Up 22% to Tie a Season High and Tops Its Year-Ago Finale
ABC spins the numbers for Thursday, August 21.

[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 11:07 AM]
"The Tonight Show" Sets Nine-Week Highs in 18-49 Demo and Total Viewers for Week of Aug. 11-15
NBC spins the late-night numbers for the week of August 11-15.

[08/21/14 - 08:39 AM]
"America's Got Talent" Is the #1 Show of the Night on the Big 4 in Total Viewers and Wins Its Time Period in Every Key Measure
NBC spins the numbers for Wednesday, August 20.

[08/21/14 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Pulls in Front with "Big Brother"
The show's latest installment is the night's top draw among adults 18-49.

[08/21/14 - 08:25 AM]
"Motive" Builds to 6-Week Highs in Total Viewers and Young Adults
ABC spins the numbers for Wednesday, August 20.

[08/20/14 - 02:15 PM]
Animal Planet's "Treehouse Masters" Is Top of the Charts
Animal Planet spins the numbers for Friday, August 15.

[08/20/14 - 12:44 PM]
Syfy's "Wizard Wars" Makes Magic -- Conjures Up Over One Million Total Viewers
Syfy spins the numbers for Tuesday, August 19.

[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[08/20/14 - 08:39 AM]
"America's Got Talent" Ranks as the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Tuesday, August 19.

[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.