[03/14/12 - 09:38 AM]
USA Wins Unprecedented 23rd Consecutive Quarter
USA spins the numbers for the quarter to date.

[via press release from USA]


USA was Most Watched in Basic Cable prime for 1Q12

NEW YORK - March 14, 2012 - USA is pacing to take 1Q12, extending its unprecedented run as the #1 ad-supported cable entertainment network in prime among total viewers to 23 consecutive quarters as 3 million viewers tuned in, beating our nearest competitor by +27% in total viewers. USA is one of only three entertainment networks this quarter to date with over 1 in million P25-54 or 1 million in P18-49. USA is pacing to win the total day crown this quarter in P25-54 with 557,000, +7% over the #2 entertainment network (History Channel).

· USA's ROYAL PAINS and WHITE COLLAR were two of the top five scripted series in 1Q12 among P25-54 (RP 2.39 million / WC 2.11 million), P18-49 (2.07 million / 1.95 million) and households (4.12 million / 3.46 million). Both ROYAL PAINS (Wednesdays 10pm) and WHITE COLLAR (Tuesdays 10pm) made USA the #1 network on cable head to head in their timeslots for P25-54, total viewers and households. ROYAL PAINS also made USA #1 when it aired for P18-49 while WHITE COLLAR beat every broadcast network in its timeslot in M18-34 as well as beating ABC and CBS in P18-34.

· WWE MONDAY NIGHT RAW made USA the #1 network in all of television in its Monday 9pm-11pm time period among M18-34, beating every network but NBC and FOX in P18-34. The sports entertainment franchise delivered 2.37 million in P25-54, 2.46 in million P18-49, 1.35 million in P18-34, 4.91 million total viewers and 3.42 million households in 1Q12.

· USA's NCIS was cable's 1Q12 top acquired series in total viewers (3.35 million) and households (2.58 million). NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT were the top two acquired dramas this quarter in P25-54 (NCIS 1.14 million / SVU 884,000), P18-49 (935,000 / 899,000), P18-34 (347,000 / 461,000), total viewers (3.35 million / 2.29 million) and households (2.58 million / 1.83 million). USA's latest acquisition, CSI, also placed among the quarter's top ten acquired series, 9th in P25-54 (587,000), 9th in P18-49 (542,000), 7th in total viewers (1.72 million) and 7th in households (1.31 million).

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [march 2012]  


most recent ratings | view all posts
[03/19/18 - 08:48 AM]
Sunday's Broadcast Ratings: NCAA Overrun Pushes CBS on Top
The Eye wins the night in total viewers but shares adults 18-49 honors with ABC.

[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.

[03/12/18 - 09:04 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet's inaugural season however opens down from FOX's final run.

[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
The Alphabet's weekly NBA coverage splits the top adults 18-49 honors.

[03/10/18 - 08:59 AM]
Friday's Broadcast Ratings: Dramas Keeps CBS in Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[03/09/18 - 08:17 AM]
Thursday's Broadcast Ratings: "Big Bang Theory," "Young Sheldon" Top Charts for CBS
Both series lead the night in total viewers and adults 18-49.

[03/08/18 - 01:14 PM]
TV One's Autobiographical Series "Uncensored" Earns #1 Spot on Ad-Supported Cable Among African-Americans for Second Straight Sunday
TV One further spins the numbers for Sunday, February 25.