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[03/15/12 - 11:43 AM]
Jay Leno and Jimmy Fallon Deliver #1 Finishes for the Late-Night Week of March 5-9
NBC spins the late-night numbers for the week of March 5-9.

[via press release from NBC]

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE LATE-NIGHT WEEK OF MARCH 5-9

IN A WEEK PROGRAMMED MOSTLY WITH ENCORES, 'TONIGHT' DELIVERS BIGGER AUDIENCES THAN THE ABC AND CBS TIME-PERIOD COMPETITION IN 18-49 AND TOTAL VIEWERS

JIMMY FALLON REBROADCASTS TOP 'LATE LATE SHOW' ORIGINALS IN VIEWERS 18-49 AND TOTAL VIEWERS

UNIVERSAL CITY, Calif. - March 15, 2012 - In a late-night week programmed mostly with encore telecasts, NBC's "The Tonight Show with Jay Leno" has earned #1 finishes in viewers 18-49 and total viewers for the week of March 5-9 over the ABC and CBS time-period competition.

At 12:35 a.m. ET, rebroadcasts of "Late Night with Jimmy Fallon" delivered bigger audiences than CBS's original "Late Late Show with Craig Ferguson" in viewers 18-49, total viewers and other key ratings categories.

"Tonight" delivered a bigger 18-49 audience than CBS's "Late Show with David Letterman" for the 11th time in 12 weeks and Jimmy Fallon attracted a bigger 18-49 audience than "Late Late Show" for a 15th week in a row.

Through the first 25 weeks of the season, "Tonight" has increased its total-viewer margin over "Late Show" to 14 percent (3.756 million vs. 3.300 million), up from the year-ago season-to-date advantage of 7 percent. Jimmy Fallon has established a total-viewer lead over "Late Late Show" this season of 16 percent (1.805 million vs. 1.554 million), up from last year's advantage of 0.2 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-34, to 42 percent (287,000 vs. 202,000) up from last year's 28 percent, and in adults 25-54, to 11 percent (887,000 vs. 800,000) up from 3 percent at this point last season.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 5-9. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share (in encore telecasts)
CBS "Late Show," 0.7/3 (in encore telecasts)
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.8/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.4/2 (in encore telecasts)
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3(in encore telecasts)
CBS "Late Late Show," 0.4/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2 (in encore telecasts)

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.2 million viewers (in encore telecasts)
CBS "Late Show," 2.7 million viewers (in encore telecasts)
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.7 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.6 million viewers (in encore telecasts)
12:35-1:35 a.m. ET
NBC "Late Night," 1.5 million viewers (in encore telecasts)
CBS "Late Late Show," 1.4 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.8 million viewers (in encore telecasts)

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 3 share
CBS "Late Show," 0.9/3
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.8 million viewers
CBS "Late Show," 3.3 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.8 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.6 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF MARCH 5-9

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6

TBS, 11 p.m.-midnight, "Conan," 0.5

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.6 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.3 million

TBS, 11 p.m.-midnight, "Conan," 1.0 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million





  [march 2012]  
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