or


[03/19/12 - 03:13 PM]
"Frozen Planet" - Latest Groundbreaking Natural History Series - Pulled in 26.7 Million Viewers Across Seven Discovery Communications Networks During March 18 Simulcast
Discovery spins the numbers for Sunday, March 18.

[via press release from Discovery]

LATEST GROUNDBREAKING NATURAL HISTORY SERIES PULLED IN 26.7 MILLION VIEWERS ACROSS SEVEN DISCOVERY COMMUNICATIONS NETWORKS DURING MARCH 18 SIMULCAST

On Sunday, March 18th at 8PM E/P, Discovery launched FROZEN PLANET, a sweeping seven-part series four years in the making. It is ultimate portrait of our earth's polar regions, where the scale and beauty of the scenery and sheer power of the natural elements are unlike anywhere else on the planet.

RATINGS

The two-hour premiere (The Ends of the Earth at 8PM E/P followed by Spring at 9PM E/P) was watched by 26.7 million people, or 9.2% of the country (L+SD, 1-min qualifier, P2+).

Among all simulcast partners in the Discovery Communications portfolio - Discovery, TLC, Animal Planet, Science, ID, Velocity and Discovery Fit and Health - collectively the networks were up +72% vs the prior six-week timeslot, with Discovery Channel up 260% while delivering 3.51 million viewers (L+SD, P2+). Discovery Channel was up 198% among P25-54 L+SD ratings/delivery.

ONLINE & SOCIAL

FROZEN PLANET also captivated audiences online and across social media. Led by the addictive Penguin Cam, the FROZEN PLANET fansite garnered nearly 50 million page views to date - with fans visiting Discovery.com to watch behind-the-scenes clips, play the Criminal Penguins game and learn more about our polar regions through custom infographics.

Viewers also took to Twitter last night, generating more than 41,000 Tweets about the series and checking in on GetGlue to unlock custom stickers, with $1 being donated by Discovery Channel to its nonprofit partners for each one earned.

COMING UP THIS WEEK

This Sunday, March 25th at 8PM E/P, FROZEN PLANET takes audiences through summer at the poles, a time when the harshest environments on earth temporarily become favorable - for most. While the sun never sets, life speeds up for polar wildlife in a race to raise their young. Polar bear cubs get their first swimming lesson and in the Antarctic, male fur seals fight a life or death battle for the right to mate. And emperor penguins return and make the long, bumpy trip to their colony to mate and lay their eggs. In the end, only the hardy few stay as the ice returns.





  [march 2012]  
S
M
T
W
T
F
S
    


· FROZEN PLANET (DISCOVERY)





most recent ratings | view all posts
[05/21/18 - 08:12 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Put NBC on Top in Demos
The Peacock wins the night among adults 18-49, holding off the "American Idol"-fueled ABC.

[05/20/18 - 08:55 AM]
Saturday's Broadcast Ratings: NBC Keeps Demo Crown with NHL Playoffs
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[05/20/18 - 08:43 AM]
Second-Highest Rated NBA Eastern Conference Finals Game 3 Ever on ESPN
ESPN spins the numbers for Saturday, May 19.

[05/19/18 - 08:36 AM]
Friday's Broadcast Ratings: FOX Tops Demo Race with "MasterChef Junior" Finale
The network takes home the adults 18-49 crown while CBS is the most-watched among the broadcasters.

[05/18/18 - 08:24 AM]
Thursday's Broadcast Ratings: ABC, "Grey's Anatomy" Claim Demo Crown
The Alphabet's drama finales inch past CBS's mix of repeats and originals last night.

[05/17/18 - 08:31 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos; CBS Wins in Total Viewers
"Empire" and "Survivor: Ghost Island" power their respective networks in said categories.

[05/16/18 - 10:35 AM]
Disney Junior's "Mission Force One" Soars to Season Highs
Disney Channel further spins the numbers for Monday, May 7.

[05/16/18 - 08:13 AM]
Tuesday's Broadcast Ratings: ABC, "Roseanne" Top Demo Race
The Alphabet wins the night among adults 18-49 while the "NCIS" fueled CBS tops total viewers.

[05/16/18 - 07:51 AM]
NBA on ESPN: Highest-Rated Eastern Conference Finals Game 2 in Six Years
ESPN spins the numbers for Tuesday, May 15.

[05/15/18 - 12:01 PM]
"Famous in Love" Grows to Another Season High and Its No. 2 Telecast Ever Across Key Demos
Freeform further spins the numbers for Wednesday, May 9.

[05/15/18 - 08:17 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Top Charts Once Again
The Peacock wins the night among adults 18-49 as well as total viewers.

[05/14/18 - 12:43 PM]
"Harry & Meghan: A Royal Romance" on Lifetime Debuts as Cable's Best Original Movie of the Year in Key Demos
Lifetime spins the numbers for Sunday, May 13.

[05/14/18 - 08:34 AM]
NBA on ABC: Highest-Rated NBA Eastern Conference Finals Game 1 Since 2015
ESPN spins the numbers for Sunday, May 13.

[05/14/18 - 08:19 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Remain Demo Champs
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network overall.

[05/13/18 - 11:07 AM]
Saturday's Broadcast Ratings: NHL Playoffs Top Demos for NBC
The Peacock leads the night among adults 18-49 while CBS is the most-watched broadcaster.