[03/19/12 - 03:13 PM]
"Frozen Planet" - Latest Groundbreaking Natural History Series - Pulled in 26.7 Million Viewers Across Seven Discovery Communications Networks During March 18 Simulcast
Discovery spins the numbers for Sunday, March 18.

[via press release from Discovery]


On Sunday, March 18th at 8PM E/P, Discovery launched FROZEN PLANET, a sweeping seven-part series four years in the making. It is ultimate portrait of our earth's polar regions, where the scale and beauty of the scenery and sheer power of the natural elements are unlike anywhere else on the planet.


The two-hour premiere (The Ends of the Earth at 8PM E/P followed by Spring at 9PM E/P) was watched by 26.7 million people, or 9.2% of the country (L+SD, 1-min qualifier, P2+).

Among all simulcast partners in the Discovery Communications portfolio - Discovery, TLC, Animal Planet, Science, ID, Velocity and Discovery Fit and Health - collectively the networks were up +72% vs the prior six-week timeslot, with Discovery Channel up 260% while delivering 3.51 million viewers (L+SD, P2+). Discovery Channel was up 198% among P25-54 L+SD ratings/delivery.


FROZEN PLANET also captivated audiences online and across social media. Led by the addictive Penguin Cam, the FROZEN PLANET fansite garnered nearly 50 million page views to date - with fans visiting Discovery.com to watch behind-the-scenes clips, play the Criminal Penguins game and learn more about our polar regions through custom infographics.

Viewers also took to Twitter last night, generating more than 41,000 Tweets about the series and checking in on GetGlue to unlock custom stickers, with $1 being donated by Discovery Channel to its nonprofit partners for each one earned.


This Sunday, March 25th at 8PM E/P, FROZEN PLANET takes audiences through summer at the poles, a time when the harshest environments on earth temporarily become favorable - for most. While the sun never sets, life speeds up for polar wildlife in a race to raise their young. Polar bear cubs get their first swimming lesson and in the Antarctic, male fur seals fight a life or death battle for the right to mate. And emperor penguins return and make the long, bumpy trip to their colony to mate and lay their eggs. In the end, only the hardy few stay as the ice returns.

  [march 2012]  


most recent ratings | view all posts
[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.

[11/24/15 - 08:35 AM]
ABC Ranks as Monday's Most Watched Broadcaster for the 2nd Straight Week
ABC spins the numbers for Monday, November 23.

[11/24/15 - 08:06 AM]
Bravo Media's Season Finale of "Below Deck" Delivers Most-Watched Episode in Series History with 2.3 Million Total Viewers
Bravo further spins the numbers for Tuesday, November 17 and Wednesday, November 18.

[11/23/15 - 01:39 PM]
Jeff Gordon's Last Ride and Kyle Busch's First Championship on NBC and NBCSN Deliver Most-Watched NASCAR Finale Since 2005
NBC further spins the numbers for Sunday, November 22.

[11/23/15 - 10:29 AM]
Live + 7 Day Ratings: ABC Claims Most of the Week's Top 10 Broadcast Playback Gainers in Adults 18-49
ABC further spins the numbers for the week of November 2-8.