or


[03/20/12 - 02:37 PM]
ABC Family's "Pretty Little Liars" Finale Generates the Most-Social Media Buzz in Television History; Network's #1 Telecast Ever in Women 18-34
ABC Family spins the numbers for Monday, March 19.

[via press release from ABC Family]

Ratings Highlights for Monday, March 19, 2012 - National Ratings

The "Pretty Little Liars" "unmasked" Season 2 Finale is "A" Mazing; Generates the Most Social Media Buzz of Any Regularly Scheduled TV Series in the History of Television

~Is ABC Family's #1 Telecast Ever in Women 18-34; Levies Series Highs in Target 18-34 and 18-49 Demographics; Is Monday's #1 TV Telecast in Females 12-34 and the #1 Scripted TV Telecast in Women 18-34

~Becomes One of the Biggest Hours Ever on Twitter with Nearly 645,000 Tweets at a Peak Rate of 32,000 Tweets per Minute; All-Day Tweet Total is an Impressive 1.6 Million by 667,000 People

~Is the #1 "Most Social" 1-Hour Episode on Record on SocialGuide.com

~Ranks as Cable TV's #1 Scripted Series of 1Q 2012 in Females 12-34; Surges by 1 Million Total Viewers Based on Full Week of Viewing

"Pretty Little Liars" (8:00-9:00 p.m.)

The winner of the 2012 People's Choice Award for Favorite Cable TV Drama, the season 2 finale of ABC Family's "Pretty Little Liars" ranked as the network's #1 telecast of all time in Women 18-34 (1.3 million/3.9 rating), posted series highs in Adults 18-34 (1.6 million/2.3 rating), Adults 18-49 (2.0 million/1.6 rating) and Women 18-49 (1.7 million/2.7 rating), and was its #2 telecast ever in Total Viewers (3.7 million), Viewers 12-34 (2.6 million/2.8 rating) and Females 12-34 (2.3 million/5.0 rating). In addition, the finale ranks as the network's #3 telecast ever in Adults 18-34 and its #4 telecast ever in Women 18-49.

The explosive "unmAsked," season finale, in which Aria, Emily, Hanna and Spencer finally come face-to-face with their tormentor, "A," blew up social media sites across America, generating nearly 645,000 Tweets, peaking at an impressive 32,000 Tweets per minute. Jenn Deering Davis, Founder of TweetReach, said: "We've been tracking tweets about television shows and events for several years, and this is one of the biggest hours of TV on Twitter we've ever seen. 'Pretty Little Liars' is consistently among the most active shows we track, and last night's finale eclipsed the show's previous high of 289K tweets during one show." Furthermore, featuring an all-day "Pretty Little Liars" catch-up marathon, an impressive 667,000 people tweeted nearly 1.6 million tweets (1,597,696).

Moreover, "Pretty Little Liars" became the #1 "most social" 1-hour episode on record according to SocialGuide, with 720,000 comments, and was the #1 social media program of the night according to Trendrr, with "total activity" of 842,000.

· "Pretty Little Liars" stood as Monday's #1 TV telecast in Females 12-34 and Female Teens (962,000/8.2 rating), the #1 scripted TV telecast in Women 18-34 and Viewers 12-34, cable's #1 telecast in Adults 18-34 and Women 18-49, and the #1 scripted cable telecast in Adults 18-49.

· Season 2B of "Pretty Little Liars" wrapped as cable's #1 scripted original series of 1Q 2012 in Females 12-34 (2.1 million/4.6 rating), and was the #2 scripted original cable series of the quarter in Viewers 12-34 (2.4 million/2.6 rating).

· Based on a full week of viewing, "Pretty Little Liars" generates huge increases by DVR playback, adding nearly 1 million more Total Viewers (2.7 million to 3.6 million) and surging by double-digit percentages across all target demos, including by 40% in Adults 18-34 (1.0 million to 1.4 million), by 36% in Adults 18-49 (1.4 million to 1.9 million) and by 32% in Viewers 12-34 (1.9 million to 2.5 million).

· Moreover, in addition to linear viewing, "Pretty Little Liars" experienced significant viewership online and on VOD, adding close to 1.2 million total views per episode online and through VOD within 7 days of its TV airing.

· "Pretty Little Liars" was easily the #1 TV program on Monday's at 8 o'clock throughout the season in Females 12-34 (3.1 million/4.6 rating), the #1 cable program in the hour in Adults 18-34 (1.3 million/2.0 rating), Women 18-34 (1.1 million/3.4 rating), Women 18-49 (1.5 million/2.3 rating), and Viewers 12-34 (2.4 million/2.6 rating), and the #1 scripted cable program in Total Viewers (3.5 million) and Adults 18-49 (1.8 million/1.4 rating).

Source: NTI, 3/19/12, Live + Same Day; "PLL 2B: 1/2/12-3/19/12, most current/L + 7. Social Media Sources: TweetReach, Trendrr and SocialGuide. DVR gains = L+7 vs. L+SD.





  [march 2012]  
S
M
T
W
T
F
S
    


· PRETTY LITTLE LIARS (FREEFORM)





most recent ratings | view all posts
[10/16/17 - 08:16 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Powers Another NBC Victory
Plus: CBS gets a boost to its lineup with a primetime NFL overrun.

[10/15/17 - 09:02 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Demos
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[10/15/17 - 08:56 AM]
"Saturday Night Live" Generates Season Highs & the Show's 2nd Strongest Week 3 Metered-Market Rating in 6 Years
NBC spins the numbers for Saturday, October 14.

[10/14/17 - 08:21 AM]
Friday's Broadcast Ratings: CBS Takes Home Victory in Viewers, Demos
The Eye's trio of dramas top the night in both categories.

[10/13/17 - 09:00 AM]
Hallmark Channel Caps Off Second Season of Original Scripted Series "Chesapeake Shores" as #1 Rated Cable Network in Time Period
The Hallmark Channel spins the numbers for the season to date.

[10/13/17 - 08:20 AM]
Thursday's Broadcast Ratings: CBS, "Thursday Night Football" Continue Their Reign
ABC's "How to Get Away with Murder" and FOX's "The Orville" both post week-to-week gains last night.

[10/12/17 - 01:05 PM]
2017 ALDS Is Most-Watched LDS in FS1 History
FOX Sports spins the numbers for its ALDS coverage to date.

[10/12/17 - 12:10 PM]
Premiere Episode of Ken Burns and Lynn Novick's "The Vietnam War" Seen by More Than 11.9 Million Unique Viewers
PBS further spins the numbers for Sunday, September 17.

[10/12/17 - 08:28 AM]
Wednesday's Broadcast Ratings: FOX Holds Onto Adults 18-49 Crown
Plus: The CW gets a boost from its new lineup of "Riverdale" and "Dynasty."

[10/12/17 - 06:01 AM]
Ratings Up for "Family Time" and "Grown Folks," New Episodes Premiere Monday Nights at 9:00/9:30 p.m. ET/PT on Bounce
Bounce TV spins the numbers for the season to date.

[10/11/17 - 08:19 AM]
Tuesday's Broadcast Ratings: NBC Wins Demo Race; CBS Tops Viewers
"This Is Us" and "NCIS" lead the night in said categories.

[10/10/17 - 02:53 PM]
TV One's "Bobbi Kristina" Premieres #1 in Time Slot Among African Americans
TV One spins the numbers for Sunday, October 8.

[10/10/17 - 08:14 AM]
Monday's Broadcast Ratings: NBC Tops Demos, ABC Leads Total Viewers
Plus: CBS sees weekly gains from "Scorpion" and "Me, Myself & I" among adults 18-49.

[10/09/17 - 08:36 AM]
Sunday's Broadcast Ratings: NFL Gives Boost to NBC, FOX
The Peacock leads the night in both total viewers and adults 18-49.

[10/08/17 - 10:31 AM]
"Saturday Night Live" Generates Its Second Most-Watched Week 2 Telecast in Five Years
NBC spins the numbers for Saturday, October 7.