or


[03/20/12 - 02:37 PM]
ABC Family's "Pretty Little Liars" Finale Generates the Most-Social Media Buzz in Television History; Network's #1 Telecast Ever in Women 18-34
ABC Family spins the numbers for Monday, March 19.

[via press release from ABC Family]

Ratings Highlights for Monday, March 19, 2012 - National Ratings

The "Pretty Little Liars" "unmasked" Season 2 Finale is "A" Mazing; Generates the Most Social Media Buzz of Any Regularly Scheduled TV Series in the History of Television

~Is ABC Family's #1 Telecast Ever in Women 18-34; Levies Series Highs in Target 18-34 and 18-49 Demographics; Is Monday's #1 TV Telecast in Females 12-34 and the #1 Scripted TV Telecast in Women 18-34

~Becomes One of the Biggest Hours Ever on Twitter with Nearly 645,000 Tweets at a Peak Rate of 32,000 Tweets per Minute; All-Day Tweet Total is an Impressive 1.6 Million by 667,000 People

~Is the #1 "Most Social" 1-Hour Episode on Record on SocialGuide.com

~Ranks as Cable TV's #1 Scripted Series of 1Q 2012 in Females 12-34; Surges by 1 Million Total Viewers Based on Full Week of Viewing

"Pretty Little Liars" (8:00-9:00 p.m.)

The winner of the 2012 People's Choice Award for Favorite Cable TV Drama, the season 2 finale of ABC Family's "Pretty Little Liars" ranked as the network's #1 telecast of all time in Women 18-34 (1.3 million/3.9 rating), posted series highs in Adults 18-34 (1.6 million/2.3 rating), Adults 18-49 (2.0 million/1.6 rating) and Women 18-49 (1.7 million/2.7 rating), and was its #2 telecast ever in Total Viewers (3.7 million), Viewers 12-34 (2.6 million/2.8 rating) and Females 12-34 (2.3 million/5.0 rating). In addition, the finale ranks as the network's #3 telecast ever in Adults 18-34 and its #4 telecast ever in Women 18-49.

The explosive "unmAsked," season finale, in which Aria, Emily, Hanna and Spencer finally come face-to-face with their tormentor, "A," blew up social media sites across America, generating nearly 645,000 Tweets, peaking at an impressive 32,000 Tweets per minute. Jenn Deering Davis, Founder of TweetReach, said: "We've been tracking tweets about television shows and events for several years, and this is one of the biggest hours of TV on Twitter we've ever seen. 'Pretty Little Liars' is consistently among the most active shows we track, and last night's finale eclipsed the show's previous high of 289K tweets during one show." Furthermore, featuring an all-day "Pretty Little Liars" catch-up marathon, an impressive 667,000 people tweeted nearly 1.6 million tweets (1,597,696).

Moreover, "Pretty Little Liars" became the #1 "most social" 1-hour episode on record according to SocialGuide, with 720,000 comments, and was the #1 social media program of the night according to Trendrr, with "total activity" of 842,000.

· "Pretty Little Liars" stood as Monday's #1 TV telecast in Females 12-34 and Female Teens (962,000/8.2 rating), the #1 scripted TV telecast in Women 18-34 and Viewers 12-34, cable's #1 telecast in Adults 18-34 and Women 18-49, and the #1 scripted cable telecast in Adults 18-49.

· Season 2B of "Pretty Little Liars" wrapped as cable's #1 scripted original series of 1Q 2012 in Females 12-34 (2.1 million/4.6 rating), and was the #2 scripted original cable series of the quarter in Viewers 12-34 (2.4 million/2.6 rating).

· Based on a full week of viewing, "Pretty Little Liars" generates huge increases by DVR playback, adding nearly 1 million more Total Viewers (2.7 million to 3.6 million) and surging by double-digit percentages across all target demos, including by 40% in Adults 18-34 (1.0 million to 1.4 million), by 36% in Adults 18-49 (1.4 million to 1.9 million) and by 32% in Viewers 12-34 (1.9 million to 2.5 million).

· Moreover, in addition to linear viewing, "Pretty Little Liars" experienced significant viewership online and on VOD, adding close to 1.2 million total views per episode online and through VOD within 7 days of its TV airing.

· "Pretty Little Liars" was easily the #1 TV program on Monday's at 8 o'clock throughout the season in Females 12-34 (3.1 million/4.6 rating), the #1 cable program in the hour in Adults 18-34 (1.3 million/2.0 rating), Women 18-34 (1.1 million/3.4 rating), Women 18-49 (1.5 million/2.3 rating), and Viewers 12-34 (2.4 million/2.6 rating), and the #1 scripted cable program in Total Viewers (3.5 million) and Adults 18-49 (1.8 million/1.4 rating).

Source: NTI, 3/19/12, Live + Same Day; "PLL 2B: 1/2/12-3/19/12, most current/L + 7. Social Media Sources: TweetReach, Trendrr and SocialGuide. DVR gains = L+7 vs. L+SD.





  [march 2012]  
S
M
T
W
T
F
S
    


· PRETTY LITTLE LIARS (FREEFORM)





most recent ratings | view all posts
[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.

[06/17/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Wednesday, "Nightline" scored its most-watched telecast (1.049 million) in 5 months and strongest delivery in Adults 25-54 (404,000) in 1 year.

[06/17/25 - 12:01 PM]
Netflix Top 10 Week of June 9: "Tyler Perry's Straw" Has Biggest Week for a Film in 2025
"Ginny & Georgia's" third season maintained its No. 1 spot on the English TV List with 16.9 million views, as fans saw their favorite characters pushed "to the limit."