or


[03/20/12 - 02:37 PM]
ABC Family's "Pretty Little Liars" Finale Generates the Most-Social Media Buzz in Television History; Network's #1 Telecast Ever in Women 18-34
ABC Family spins the numbers for Monday, March 19.

[via press release from ABC Family]

Ratings Highlights for Monday, March 19, 2012 - National Ratings

The "Pretty Little Liars" "unmasked" Season 2 Finale is "A" Mazing; Generates the Most Social Media Buzz of Any Regularly Scheduled TV Series in the History of Television

~Is ABC Family's #1 Telecast Ever in Women 18-34; Levies Series Highs in Target 18-34 and 18-49 Demographics; Is Monday's #1 TV Telecast in Females 12-34 and the #1 Scripted TV Telecast in Women 18-34

~Becomes One of the Biggest Hours Ever on Twitter with Nearly 645,000 Tweets at a Peak Rate of 32,000 Tweets per Minute; All-Day Tweet Total is an Impressive 1.6 Million by 667,000 People

~Is the #1 "Most Social" 1-Hour Episode on Record on SocialGuide.com

~Ranks as Cable TV's #1 Scripted Series of 1Q 2012 in Females 12-34; Surges by 1 Million Total Viewers Based on Full Week of Viewing

"Pretty Little Liars" (8:00-9:00 p.m.)

The winner of the 2012 People's Choice Award for Favorite Cable TV Drama, the season 2 finale of ABC Family's "Pretty Little Liars" ranked as the network's #1 telecast of all time in Women 18-34 (1.3 million/3.9 rating), posted series highs in Adults 18-34 (1.6 million/2.3 rating), Adults 18-49 (2.0 million/1.6 rating) and Women 18-49 (1.7 million/2.7 rating), and was its #2 telecast ever in Total Viewers (3.7 million), Viewers 12-34 (2.6 million/2.8 rating) and Females 12-34 (2.3 million/5.0 rating). In addition, the finale ranks as the network's #3 telecast ever in Adults 18-34 and its #4 telecast ever in Women 18-49.

The explosive "unmAsked," season finale, in which Aria, Emily, Hanna and Spencer finally come face-to-face with their tormentor, "A," blew up social media sites across America, generating nearly 645,000 Tweets, peaking at an impressive 32,000 Tweets per minute. Jenn Deering Davis, Founder of TweetReach, said: "We've been tracking tweets about television shows and events for several years, and this is one of the biggest hours of TV on Twitter we've ever seen. 'Pretty Little Liars' is consistently among the most active shows we track, and last night's finale eclipsed the show's previous high of 289K tweets during one show." Furthermore, featuring an all-day "Pretty Little Liars" catch-up marathon, an impressive 667,000 people tweeted nearly 1.6 million tweets (1,597,696).

Moreover, "Pretty Little Liars" became the #1 "most social" 1-hour episode on record according to SocialGuide, with 720,000 comments, and was the #1 social media program of the night according to Trendrr, with "total activity" of 842,000.

· "Pretty Little Liars" stood as Monday's #1 TV telecast in Females 12-34 and Female Teens (962,000/8.2 rating), the #1 scripted TV telecast in Women 18-34 and Viewers 12-34, cable's #1 telecast in Adults 18-34 and Women 18-49, and the #1 scripted cable telecast in Adults 18-49.

· Season 2B of "Pretty Little Liars" wrapped as cable's #1 scripted original series of 1Q 2012 in Females 12-34 (2.1 million/4.6 rating), and was the #2 scripted original cable series of the quarter in Viewers 12-34 (2.4 million/2.6 rating).

· Based on a full week of viewing, "Pretty Little Liars" generates huge increases by DVR playback, adding nearly 1 million more Total Viewers (2.7 million to 3.6 million) and surging by double-digit percentages across all target demos, including by 40% in Adults 18-34 (1.0 million to 1.4 million), by 36% in Adults 18-49 (1.4 million to 1.9 million) and by 32% in Viewers 12-34 (1.9 million to 2.5 million).

· Moreover, in addition to linear viewing, "Pretty Little Liars" experienced significant viewership online and on VOD, adding close to 1.2 million total views per episode online and through VOD within 7 days of its TV airing.

· "Pretty Little Liars" was easily the #1 TV program on Monday's at 8 o'clock throughout the season in Females 12-34 (3.1 million/4.6 rating), the #1 cable program in the hour in Adults 18-34 (1.3 million/2.0 rating), Women 18-34 (1.1 million/3.4 rating), Women 18-49 (1.5 million/2.3 rating), and Viewers 12-34 (2.4 million/2.6 rating), and the #1 scripted cable program in Total Viewers (3.5 million) and Adults 18-49 (1.8 million/1.4 rating).

Source: NTI, 3/19/12, Live + Same Day; "PLL 2B: 1/2/12-3/19/12, most current/L + 7. Social Media Sources: TweetReach, Trendrr and SocialGuide. DVR gains = L+7 vs. L+SD.





  [march 2012]  
S
M
T
W
T
F
S
    


· PRETTY LITTLE LIARS (ABC FAMILY)









most recent ratings | view all posts
[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.

[04/16/14 - 09:22 AM]
"NCIS: Los Angeles" and "Person of Interest" Win Time Periods in Viewers and Key Demographics
CBS spins the numbers for Tuesday, April 15.