or


[03/24/12 - 09:08 AM]
Friday's Broadcast Ratings: NCAA Coverage Holds Off Competition for CBS
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, march 23, 2012)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (6.53 million viewers, #2; adults 18-49: 2.2, #1) was the network to beat on Friday with its coverage of the "NCAA Men's Basketball Championship: Baylor vs. Xavier" (5.87 million viewers, #3; adults 18-49: 1.8, #2), "NCAA Men's Basketball Championship Update" (4.62 million viewers, #7; adults 18-49: 1.4, #6) and "NCAA Men's Basketball Championship: Kentucky vs. Indiana" (8.48 million viewers, #1; adults 18-49: 3.1, #1).

ABC (5.51 million viewers, #1; adults 18-49: 1.6, #2) then claimed the silver with fresh installments of "Shark Tank" (5.95 million viewers, #2; adults 18-49: 1.5, #5), "Primetime: What Would You Do?" (5.19 million viewers, #6; adults 18-49: 1.6, #T3) and "20/20" (5.40 million viewers, #5; adults 18-49: 1.6, #T3).

Next up was FOX (2.97 million viewers, #4; adults 18-49: 1.0, #3) with the return of "Kitchen Nightmares" (3.06 million viewers, #10; adults 18-49: 1.0, #T7) and "Fringe" (2.88 million viewers, #11; adults 18-49: 0.9, #T9) - both season lows.

Meanwhile, NBC (4.50 million viewers, #3; adults 18-49: 0.9, #4) offered up a new "Who Do You Think You Are?" (5.79 million viewers, #4; adults 18-49: 1.0, #T7), a repeat of "Grimm" (3.34 million viewers, #9; adults 18-49: 0.7, #11) and a new "Dateline NBC" (4.36 million viewers, #8; adults 18-49: 0.9, #T9).

And finally, originals of "Nikita" (1.56 million viewers, #13; adults 18-49: 0.5, #13) and "Supernatural" (1.57 million viewers, #12; adults 18-49: 0.6, #12) on The CW (1.56 million viewers, #5; adults 18-49: 0.5, #5) closed out the night.

Week-to-week changes (adults 18-49):
+14.29% - 20/20
+6.67% - Primetime: What Would You Do?
0.00% - Who Do You Think You Are? (vs. 3/9/12)
0.00% - Nikita
-10.00% - Dateline NBC
-11.76% - Shark Tank
-14.29% - Supernatural
-25.00% - Fringe (vs. 2/24/12)
-33.33% - Kitchen Nightmares (vs. 2/24/12)

Year-to-year changes (adults 18-49):
+25.00% - Shark Tank
+23.08% - Primetime: What Would You Do?
+20.00% - Supernatural (vs. Supernatural (Repeat))
+14.29% - 20/20
0.00% - Nikita (vs. Smallville (Repeat))
-23.08% - Who Do You Think You Are?
-33.33% - Kitchen Nightmares
-40.00% - Fringe
-50.00% - Dateline NBC

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 1.9/5 with an encore delayed by basketball; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.6/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4 with an encore; "Late Show," 0.7/4 with an encore delayed by basketball; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market household) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4 with an encore delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-4) topped "Late Late Show" (0.4/3 with an encore delayed by basketball).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 with an encore in metered-market households and a 0.4/2 in adults 18-49 in the 25 markets with local people meters.

[NOTE: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/25/11):

CBS (8.03 million viewers, #1; adults 18-49: 2.7, #1) saw its best numbers to date from its NCAA coverage with its mix of "NCAA Men's Basketball Championship Game #1" (6.80 million viewers, #4; adults 18-49: 2.1, #3), "NCAA Men's Basketball Championship Update" (7.84 million viewers, #3; adults 18-49: 2.6, #2) and "NCAA Men's Basketball Championship Game #2" (9.96 million viewers, #1; adults 18-49: 3.5, #1).

NBC (7.59 million viewers, #2; adults 18-49: 1.6, #2) then took home the silver with new episodes of "Who Do You Think You Are?" (6.55 million viewers, #5; adults 18-49: 1.3, #T8) and "Dateline NBC" (8.11 million viewers, #2; adults 18-49: 1.8, #4).

Next up was FOX (3.98 million viewers, #4; adults 18-49: 1.5, #3) with fresh installments of "Kitchen Nightmares" (4.07 million viewers, #9; adults 18-49: 1.5, #T5) and "Fringe" (3.88 million viewers, #10; adults 18-49: 1.5, #T5).

Meanwhile, ABC (4.77 million viewers, #3; adults 18-49: 1.3, #4) offered up the return of "Shark Tank" (4.83 million viewers, #7; adults 18-49: 1.2, #10) followed by new episodes of "Primetime: What Would You Do?" (4.45 million viewers, #8; adults 18-49: 1.3, #T8) and "20/20" (5.04 million viewers, #6; adults 18-49: 1.4, #7).

And finally, repeats of "Smallville" (1.47 million viewers, #11; adults 18-49: 0.5, #T11) and "Supernatural" (1.12 million viewers, #12; adults 18-49: 0.5, #T11) on The CW (1.30 million viewers, #5; adults 18-49: 0.5, #5) closed out the night.

Week-to-week changes (adults 18-49): Dateline NBC (28.60%), Fringe (15.40%), Who Do You Think You Are? (8.30% vs. 3/4/11), Kitchen Nightmares (0.00%), 20/20 (0.00%), Primetime: What Would You Do? (-13.30%), Shark Tank (-36.80% vs. 3/20/11).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/7; CBS's "Late Show with David Letterman," 2.0/6 with an encore delayed by basketball; and ABC's combo of "Nightline," 3.0/6; and "Jimmy Kimmel Live," 1.4/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/3; "Late Show," 0.7/4 with an encore delayed by basketball; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4 with an encore delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/3 with an encore delayed by basketball).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[04/20/18 - 11:01 AM]
Disney Junior's "Muppet Babies" Grows to New Series Highs
Disney Channel further spins the numbers for Friday, April 13.

[04/20/18 - 08:33 AM]
Thursday's Broadcast Ratings: CBS Holds Off Surge from ABC, "Scandal" Finale
The Eye wins the night among total viewers and adults 18-49.

[04/19/18 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off NBC's "Voice" Special
A special Wednesday episode of the Peacock's franchise boosts the Peacock last night.

[04/18/18 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC, "Roseanne" Top Demos; CBS Leads Total Viewers
The Alphabet continued its adults 18-49 reign last night, as did the Eye in total audience.

[04/17/18 - 08:20 AM]
Monday's Broadcast Ratings: NBC Continues Its Reign in Viewers, Demos
"The Voice" once again tops the charts in both categories.

[04/16/18 - 11:15 AM]
1.2 Million Viewers Tuned in to "Shotmakers'" Two-Night Premiere on Golf Channel, Youngest Primetime Audience Since 2016
Golf Channel spins the numbers for Monday, April 9 and Tuesday, April 10.

[04/16/18 - 08:37 AM]
Sunday's Broadcast Ratings: "Academy of Country Music Awards" Push CBS in Front
The Eye wins the evening in both total viewers and adults 18-49.

[04/15/18 - 08:44 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
The Peacock edges the competition among adults 18-49 last night.

[04/15/18 - 08:31 AM]
ESPN & ABC's NBA Playoffs Opening Saturday Ratings Highest in Five Years
ESPN spins the numbers for Saturday, April 14.

[04/14/18 - 08:54 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off the Competition
The Eye tops the night in both total viewers and adults 18-49.

[04/13/18 - 11:24 AM]
Animal Planet Has Highest Rated Quarter In Two Years in 1Q18
Animal Planet further spins the numbers for the quarter to date.

[04/13/18 - 08:11 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Tops Viewers, Demos for CBS
The Eye continues its reign on the night in both categories.

[04/12/18 - 12:24 PM]
The Return of "Trading Spaces" Designs a Ratings Win for TLC
TLC further spins the numbers for Saturday, April 7.

[04/12/18 - 08:14 AM]
Wednesday's Broadcast Ratings: "Empire" Rises in FOX's Latest Demo Victory
CBS however is still the most-watched broadcaster last night.

[04/11/18 - 12:45 PM]
Spring Break Event Episodes of Disney Channel's "Stuck in the Middle" and "Bizaardvark" Claim Friday's Top 2 Telecasts in Key Kids Demos
Disney Channel further spins the numbers for Friday, April 6.