or


[03/24/12 - 09:08 AM]
Friday's Broadcast Ratings: NCAA Coverage Holds Off Competition for CBS
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, march 23, 2012)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (6.53 million viewers, #2; adults 18-49: 2.2, #1) was the network to beat on Friday with its coverage of the "NCAA Men's Basketball Championship: Baylor vs. Xavier" (5.87 million viewers, #3; adults 18-49: 1.8, #2), "NCAA Men's Basketball Championship Update" (4.62 million viewers, #7; adults 18-49: 1.4, #6) and "NCAA Men's Basketball Championship: Kentucky vs. Indiana" (8.48 million viewers, #1; adults 18-49: 3.1, #1).

ABC (5.51 million viewers, #1; adults 18-49: 1.6, #2) then claimed the silver with fresh installments of "Shark Tank" (5.95 million viewers, #2; adults 18-49: 1.5, #5), "Primetime: What Would You Do?" (5.19 million viewers, #6; adults 18-49: 1.6, #T3) and "20/20" (5.40 million viewers, #5; adults 18-49: 1.6, #T3).

Next up was FOX (2.97 million viewers, #4; adults 18-49: 1.0, #3) with the return of "Kitchen Nightmares" (3.06 million viewers, #10; adults 18-49: 1.0, #T7) and "Fringe" (2.88 million viewers, #11; adults 18-49: 0.9, #T9) - both season lows.

Meanwhile, NBC (4.50 million viewers, #3; adults 18-49: 0.9, #4) offered up a new "Who Do You Think You Are?" (5.79 million viewers, #4; adults 18-49: 1.0, #T7), a repeat of "Grimm" (3.34 million viewers, #9; adults 18-49: 0.7, #11) and a new "Dateline NBC" (4.36 million viewers, #8; adults 18-49: 0.9, #T9).

And finally, originals of "Nikita" (1.56 million viewers, #13; adults 18-49: 0.5, #13) and "Supernatural" (1.57 million viewers, #12; adults 18-49: 0.6, #12) on The CW (1.56 million viewers, #5; adults 18-49: 0.5, #5) closed out the night.

Week-to-week changes (adults 18-49):
+14.29% - 20/20
+6.67% - Primetime: What Would You Do?
0.00% - Who Do You Think You Are? (vs. 3/9/12)
0.00% - Nikita
-10.00% - Dateline NBC
-11.76% - Shark Tank
-14.29% - Supernatural
-25.00% - Fringe (vs. 2/24/12)
-33.33% - Kitchen Nightmares (vs. 2/24/12)

Year-to-year changes (adults 18-49):
+25.00% - Shark Tank
+23.08% - Primetime: What Would You Do?
+20.00% - Supernatural (vs. Supernatural (Repeat))
+14.29% - 20/20
0.00% - Nikita (vs. Smallville (Repeat))
-23.08% - Who Do You Think You Are?
-33.33% - Kitchen Nightmares
-40.00% - Fringe
-50.00% - Dateline NBC

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 1.9/5 with an encore delayed by basketball; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.6/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4 with an encore; "Late Show," 0.7/4 with an encore delayed by basketball; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market household) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4 with an encore delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-4) topped "Late Late Show" (0.4/3 with an encore delayed by basketball).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 with an encore in metered-market households and a 0.4/2 in adults 18-49 in the 25 markets with local people meters.

[NOTE: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/25/11):

CBS (8.03 million viewers, #1; adults 18-49: 2.7, #1) saw its best numbers to date from its NCAA coverage with its mix of "NCAA Men's Basketball Championship Game #1" (6.80 million viewers, #4; adults 18-49: 2.1, #3), "NCAA Men's Basketball Championship Update" (7.84 million viewers, #3; adults 18-49: 2.6, #2) and "NCAA Men's Basketball Championship Game #2" (9.96 million viewers, #1; adults 18-49: 3.5, #1).

NBC (7.59 million viewers, #2; adults 18-49: 1.6, #2) then took home the silver with new episodes of "Who Do You Think You Are?" (6.55 million viewers, #5; adults 18-49: 1.3, #T8) and "Dateline NBC" (8.11 million viewers, #2; adults 18-49: 1.8, #4).

Next up was FOX (3.98 million viewers, #4; adults 18-49: 1.5, #3) with fresh installments of "Kitchen Nightmares" (4.07 million viewers, #9; adults 18-49: 1.5, #T5) and "Fringe" (3.88 million viewers, #10; adults 18-49: 1.5, #T5).

Meanwhile, ABC (4.77 million viewers, #3; adults 18-49: 1.3, #4) offered up the return of "Shark Tank" (4.83 million viewers, #7; adults 18-49: 1.2, #10) followed by new episodes of "Primetime: What Would You Do?" (4.45 million viewers, #8; adults 18-49: 1.3, #T8) and "20/20" (5.04 million viewers, #6; adults 18-49: 1.4, #7).

And finally, repeats of "Smallville" (1.47 million viewers, #11; adults 18-49: 0.5, #T11) and "Supernatural" (1.12 million viewers, #12; adults 18-49: 0.5, #T11) on The CW (1.30 million viewers, #5; adults 18-49: 0.5, #5) closed out the night.

Week-to-week changes (adults 18-49): Dateline NBC (28.60%), Fringe (15.40%), Who Do You Think You Are? (8.30% vs. 3/4/11), Kitchen Nightmares (0.00%), 20/20 (0.00%), Primetime: What Would You Do? (-13.30%), Shark Tank (-36.80% vs. 3/20/11).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/7; CBS's "Late Show with David Letterman," 2.0/6 with an encore delayed by basketball; and ABC's combo of "Nightline," 3.0/6; and "Jimmy Kimmel Live," 1.4/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/3; "Late Show," 0.7/4 with an encore delayed by basketball; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4 with an encore delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/3 with an encore delayed by basketball).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[08/20/14 - 02:15 PM]
Animal Planet's "Treehouse Masters" Is Top of the Charts
Animal Planet spins the numbers for Friday, August 15.

[08/20/14 - 12:44 PM]
Syfy's "Wizard Wars" Makes Magic -- Conjures Up Over One Million Total Viewers
Syfy spins the numbers for Tuesday, August 19.

[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[08/20/14 - 08:39 AM]
"America's Got Talent" Ranks as the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Tuesday, August 19.

[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.

[08/19/14 - 11:31 AM]
TNT's "Legends" Climbs to 8 Million Viewers Across Multiple Platforms
TNT spins the numbers for the week of August 11-17.

[08/19/14 - 10:57 AM]
Discovery Channel Earns Its Highest-Rated "Shark Week" Ever in Its 27 Year History
Discovery spins the numbers for its annual summer stunt.

[08/19/14 - 08:46 AM]
"American Ninja Warrior" Delivers Its Biggest Overall Audience in More Than Two Years
NBC spins the numbers for Monday, August 18.

[08/19/14 - 08:45 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talk Show for the 3rd Straight Week
Disney-ABC Domestic Television spins the numbers for the week of August 4-8.

[08/19/14 - 08:30 AM]
Monday's Broadcast Ratings: "MasterChef" Tops Demos as FOX, NBC Split 18-49 Crown
NBC's top draw is a new two-hour installment of "American Ninja Warrior."