or


[03/26/12 - 08:32 AM]
VH1 Primetime Ratings Surge 33% in Adult 18-49 Demo in First Quarter 2012
VH1 spins the numbers for the quarter to date.

[via press release from VH1]

VH1 Primetime Ratings Surge 33% in Adult 18-49 Demo in First Quarter 2012

March Marks VH1's 10th Consecutive Month of Year-Over-Year Primetime Growth in Network's Target Adult Demo

VH1 Ranked as #1 Cable Network Among Women 18-49 on Monday Nights

NEW YORK, March 26, 2012 -- VH1's primetime ratings for the first quarter of 2012 soared +33%, propelled by a number of original hit series such as "Mob Wives," "T.I. & Tiny: The Family Hustle," "Basketball Wives" and "Love & Hip Hop."

The network averaged a .4 in the adult 18-49 demo in primetime for the time period of December 26, 2011 - March 25, 2012. VH1's monthly performance for March marked the network's 10th consecutive month of year-over-year primetime viewer growth in the target adult demo.

Total viewer primetime impressions (P 2+) throughout the quarter also surged ahead on VH1. The network averaged 645,000 in primetime, up +30% over the first quarter of 2011.

VH1 also attracted women in substantial numbers on Monday evenings. The network ranks as the #1 cable network among women 18-49 on Mondays in primetime for the quarter.

In addition, VH1's original series and specials such as "Whitney Houston: Death Of A Diva" and "100 Greatest Women in Music" generated substantial social buzz, resulting in multiple trending topics on Twitter and significant upticks in Facebook page likes. For example, "Basketball Wives" generated 17 trending topics on Twitter a half hour before the season premiere started on February 20th.

Ratings momentum is expected to continue in the second quarter with the return of the Queen Latifah-produced hit scripted series "Single Ladies," premieres of new series "Mob Wives Chicago,""Couples Therapy", and "House of Consignment" and new episodes of "Behind The Music" featuring Brandy, T-Pain and Notorious B.I.G.

Specific VH1 ratings highlights for the quarter include:

"T.I. and Tiny: The Family Hustle" first season averaged a 1.5 P18-49 Live+SD rating in the 18-49 demo and 2.4 million total viewers across its premiere episodes, the highest rated debut season on VH1 in nearly three years.

"Love & Hip Hop 2" averaged a 1.8 P18-49 Live+SD rating (up +157% from season 1) and 2.8 million Total Viewers (up +164% from season 1) across its eleven premieres, VH1's highest rated series in over three and a half years.

The February 20th season opener of "Basketball Wives," set in Miami, tied as the highest rated episode yet of the "Basketball Wives" franchise, averaging a 1.7 in the key adult 18-49 demo. This season's premiere was up +42% from the prior season opener of "Basketball Wives." The 8PM* episode was seen by 2.5 million total viewers. When combined with its 9:30 PM* encore, the premiere episode attracted 3.7 million total viewers.

"Mob Wives'" second season is averaging a 1.1 P18-49 rating through 10 episodes (up +31% from season 1) and 1.7 million Total Viewers (up +31% from season 1) across seven premieres. The series drove VH1 to win the W18-49 Sunday 8pm time period across all of cable thus far in first quarter 2012.

For additional information on VH1 follow @VH1 on Twitter or "Like" VH1 on Facebook, and visit VH1.com for all the latest in music and celebrity news.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 98 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1.com and VH1 Mobile. Connect with VH1 at VH1.com.

*All times ET/PT

Source: Nielsen Media Research December 26, 2012 - March 25, 2012

All data based on Live + Same Day ratings





  [march 2012]  
S
M
T
W
T
F
S
    


· BASKETBALL WIVES (VH1)
· BEHIND THE MUSIC (VH1)
· COUPLES THERAPY (VH1)
· HOUSE OF CONSIGNMENT (VH1)
· LOVE & HIP HOP (VH1)
· MOB WIVES (VH1)
· MOB WIVES CHICAGO (VH1)
· SINGLE LADIES (CENTRIC)
· TI & TINY: THE FAMILY HUSTLE (VH1)











most recent ratings | view all posts
[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/29/15 - 10:35 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Timeslot Competition for Week of Jan. 19-23
NBC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 06:48 AM]
Original Programming on The Weather Channel Registers Double Digit Increases
Upcoming original primetime premieres include "Coast Guard Alaska" (February 23), "Weather of Biblical Proportions" (March 15), and "Brainstormers" (March 22).

[01/28/15 - 02:41 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, January 27.

[01/28/15 - 02:23 PM]
Disney XD's Special 1-Hour "Lab Rats" Delivers 6-Month Ratings Highs in Total Viewers and Across Target Kid and Boy Demographics
Disney XD spins the numbers for Monday, January 26.

[01/28/15 - 02:20 PM]
History's(R) "Sons of Liberty" Concludes with 3.3 Million Total Viewers
History spins the numbers for Tuesday, January 27.

[01/28/15 - 01:19 PM]
"Gold Rush" Sets Season Record with More Than Six Million Viewers on Friday, January 23
Discovery spins the numbers for Friday, January 23.

[01/28/15 - 01:16 PM]
Premiere of "Ellen's Design Challenge" Captures #1 Spot on HGTV's Monday Night Lineup
HGTV spins the numbers for Monday, January 26.

[01/28/15 - 08:58 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndicated Talk Show
Disney-ABC Domestic Television spins the numbers for the week of January 12-16.