or


[03/26/12 - 08:32 AM]
VH1 Primetime Ratings Surge 33% in Adult 18-49 Demo in First Quarter 2012
VH1 spins the numbers for the quarter to date.

[via press release from VH1]

VH1 Primetime Ratings Surge 33% in Adult 18-49 Demo in First Quarter 2012

March Marks VH1's 10th Consecutive Month of Year-Over-Year Primetime Growth in Network's Target Adult Demo

VH1 Ranked as #1 Cable Network Among Women 18-49 on Monday Nights

NEW YORK, March 26, 2012 -- VH1's primetime ratings for the first quarter of 2012 soared +33%, propelled by a number of original hit series such as "Mob Wives," "T.I. & Tiny: The Family Hustle," "Basketball Wives" and "Love & Hip Hop."

The network averaged a .4 in the adult 18-49 demo in primetime for the time period of December 26, 2011 - March 25, 2012. VH1's monthly performance for March marked the network's 10th consecutive month of year-over-year primetime viewer growth in the target adult demo.

Total viewer primetime impressions (P 2+) throughout the quarter also surged ahead on VH1. The network averaged 645,000 in primetime, up +30% over the first quarter of 2011.

VH1 also attracted women in substantial numbers on Monday evenings. The network ranks as the #1 cable network among women 18-49 on Mondays in primetime for the quarter.

In addition, VH1's original series and specials such as "Whitney Houston: Death Of A Diva" and "100 Greatest Women in Music" generated substantial social buzz, resulting in multiple trending topics on Twitter and significant upticks in Facebook page likes. For example, "Basketball Wives" generated 17 trending topics on Twitter a half hour before the season premiere started on February 20th.

Ratings momentum is expected to continue in the second quarter with the return of the Queen Latifah-produced hit scripted series "Single Ladies," premieres of new series "Mob Wives Chicago,""Couples Therapy", and "House of Consignment" and new episodes of "Behind The Music" featuring Brandy, T-Pain and Notorious B.I.G.

Specific VH1 ratings highlights for the quarter include:

"T.I. and Tiny: The Family Hustle" first season averaged a 1.5 P18-49 Live+SD rating in the 18-49 demo and 2.4 million total viewers across its premiere episodes, the highest rated debut season on VH1 in nearly three years.

"Love & Hip Hop 2" averaged a 1.8 P18-49 Live+SD rating (up +157% from season 1) and 2.8 million Total Viewers (up +164% from season 1) across its eleven premieres, VH1's highest rated series in over three and a half years.

The February 20th season opener of "Basketball Wives," set in Miami, tied as the highest rated episode yet of the "Basketball Wives" franchise, averaging a 1.7 in the key adult 18-49 demo. This season's premiere was up +42% from the prior season opener of "Basketball Wives." The 8PM* episode was seen by 2.5 million total viewers. When combined with its 9:30 PM* encore, the premiere episode attracted 3.7 million total viewers.

"Mob Wives'" second season is averaging a 1.1 P18-49 rating through 10 episodes (up +31% from season 1) and 1.7 million Total Viewers (up +31% from season 1) across seven premieres. The series drove VH1 to win the W18-49 Sunday 8pm time period across all of cable thus far in first quarter 2012.

For additional information on VH1 follow @VH1 on Twitter or "Like" VH1 on Facebook, and visit VH1.com for all the latest in music and celebrity news.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 98 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1.com and VH1 Mobile. Connect with VH1 at VH1.com.

*All times ET/PT

Source: Nielsen Media Research December 26, 2012 - March 25, 2012

All data based on Live + Same Day ratings





  [march 2012]  
S
M
T
W
T
F
S
    


· BASKETBALL WIVES (VH1)
· BEHIND THE MUSIC (VH1)
· COUPLES THERAPY (VH1)
· HOUSE OF CONSIGNMENT (VH1)
· LOVE & HIP HOP (VH1)
· MOB WIVES (VH1)
· MOB WIVES CHICAGO (VH1)
· SINGLE LADIES (CENTRIC)
· TI & TINY: THE FAMILY HUSTLE (VH1)





most recent ratings | view all posts
[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.

[07/19/16 - 08:51 AM]
Monday's Broadcast Ratings: ABC, NBC Split Demo Crown
Plus: NBC leads the night's Republican Convention coverage.

[07/18/16 - 03:12 PM]
"Power" Season Three Premiere Shatters Starz Original Series Viewership Records
Starz spins the numbers for Sunday, July 17.

[07/18/16 - 12:36 PM]
Digital Platforms Drive HBO's Spring Shows to Series Highs
HBO spins the numbers for the spring to date.

[07/18/16 - 08:33 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Pulls Back in Front
The Alphabet wins the night among total viewers and adults 18-49.

[07/17/16 - 01:27 PM]
Saturday's Broadcast Ratings: ABC Tops Modest Evening in Viewers, Demos
The Alphabet wins the night with under three million viewers and a 0.5 rating among adults 18-49.

[07/17/16 - 01:17 PM]
Friday's Broadcast Ratings: NBC Tops Demo Race with "Got Talent" Encore
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[07/15/16 - 09:09 AM]
Thursday's Broadcast Ratings: CBS Tops Charts as "Big Brother" Rises
The Eye leads the night in both total viewers and adults 18-49.

[07/14/16 - 08:46 AM]
Wednesday's Broadcast Ratings: NBC, "America's Got Talent" Claim Top Spots
The Peacock's summer franchise holds off "The ESPY Awards" on ABC and "Big Brother" on CBS.

[07/13/16 - 12:40 PM]
"VH1's Hip Hop Honors" Scores More Than Three Million Viewers
VH1 spins the numbers for Monday, July 11.