or


[03/27/12 - 01:52 PM]
NBA TV Closes Out First Quarter With Record Ratings
NBA TV spins the numbers for the quarter to date.

[via press release from NBA TV]

NBA TV CLOSES OUT FIRST QUARTER WITH RECORD RATINGS

Q1 2012 is the Highest-Rated Quarter in the Network's History

NBA TV achieved record ratings for first quarter 2012, with the highest quarter in the network's history. The network's record regular-season performance and growth has the first quarter averaging 344,000 total viewers (+36%) and 270,000 households (+36%) for 73 games compared to the same time period last year. Additionally, first quarter 2012 delivered several of NBA TV's most-watched games including three of the top five telecasts in network history.

NBA TV continues to average the youngest median age (34.8) of any sports network. For the quarter, NBA TV's key demographics are up for the network's game telecasts versus the same time period during the first quarter of the 2010-2011 regular season:

· Total Viewers: 344,000 vs. 253,000 +36%

· Households: 270,000 vs. 198,000 +36%

· A18-34: 108,000 vs. 72,000 +50%

· A18-49: 181,000 vs. 135,000 +34%

· A25-54: 174,000 vs. 131,000 +33%

· M18-34: 80,000 vs. 53,000 +51%

· M18-49: 138,000 vs. 102,000 +35%

· M25-54: 134,000 vs. 100,000 +34%

In prime time, NBA TV averaged 182,000 total viewers (+34%) and 144,000 households (+35%) for the first quarter.

NBA TV's popular Fan Night games - where fans vote for the games they want to see via NBA.com, NBA's Facebook page and Yahoo.com - continues to out-pace last year's Fan Night games. Through first quarter, NBA TV's Fan Night games averaged 373,000 households (+22%) and 469,000 total viewers (+16%) for 18 games.

In addition to the network's quarterly records, NBA TV also set some records in the month of March.

The Fan Night game on March 13 featuring the Miami Heat and Orlando Magic garnered the following results:

· Delivered 514,000 homes and 643,000 total viewers and was the top Fan Night game of the 2011-12 regular season among households.

· This game ranked as the ninth most-watched game overall in NBA TV history among total viewers.

In addition, on March 15, NBA TV's live coverage of the 2012 Trade Deadline saw significant increases in all areas. Highlights from NBA TV's special NBA Trade Deadline Show:

· NBA TV's live trade deadline telecasts averaged 130,000 viewers (+73%) compared to last year's comparable telecasts.

· This year's NBA Trade Deadline show at 2 p.m. ET averaged 122,000 viewers (+77%) and 116,000 households (+43%) over last year's comparable show.

· Men 18-34 were up 72 percent for the 2 p.m. show over last year's trade deadline program.

· Thursday's 7 p.m. Trade Deadline Show averaged 160,000 viewers (+47%) and 141,000 households (+41%) over last year's comparable broadcast.

· For the 7 p.m. Trade Deadline Show, Men 18-34 were up 82 percent over last year's trade deadline telecast.

Source: Nielsen Media Research, StarTrak. Based on Live +Same Day data stream. March 2/27/12-3/25/12. Same time year ago March 2011 2/28/11-3/27/11. Total Day, M-Sun 6A-6A. Prime, M-Sat 8-11P, Sun 7-11P. Source: Nielsen Media Research, StarTrak. Based on Live +Same Day data stream. 1Q12 12/26/11-3/25/12. 1Q11 12/27/10-3/27/11. Total Day, M-Sun 6A-6A. Prime, M-Sat 8-11P, Sun 7-11P. Most watched game ever based on P2+ (000), 9/27/10-3/25/12. NBA TV vs. NBC Sports Network Rebranding 1/1/12-3/25/12.





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[04/27/15 - 08:49 AM]
"A.D. The Bible Continues" Matches Last Week's 1.1 in Fast-Affiliate Ratings
NBC spins the numbers for Sunday, April 26.

[04/27/15 - 08:33 AM]
Sunday's Broadcast Ratings: ABC Tops Demos with "Once Upon a Time," "Secrets & Lies"
The latter surges to a series high among adults 18-49.

[04/26/15 - 08:46 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
CBS then is the most-watched broadcast network last night.

[04/26/15 - 08:40 AM]
Encore Telecast of "Saturday Night Live," With Host Chris Hemsworth, Is Its Top Rebroadcast Since February 21
NBC spins the numbers for Saturday, April 25.

[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 08:48 AM]
"The Blacklist" Builds on Last Night's 18-49 Lead-In by 180% with Its First Original Telecast Since April 2
NBC spins the numbers for Thursday, April 23.

[04/24/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC, CBS Share in Top Demo Honors
The Alphabet gets a big boost from "Grey's Anatomy," which is up by a third from a week ago among adults 18-49.

[04/24/15 - 08:26 AM]
ABC Is No. 1 on the Opening Night of the May Sweep for the First Time in 6 Years
ABC spins the numbers for Thursday, April 23.

[04/23/15 - 11:01 AM]
Encores of "The Tonight Show" Outperform ABC, CBS Timeslot Competition in 18-49 and Other Key Demos for Week of April 13-17
NBC spins the late-night numbers for the week of April 13-17.

[04/23/15 - 09:49 AM]
ABC Grows by Double Digits to Its Best Performance in Late-Night in 5 Weeks
ABC spins the late-night numbers for the week of April 13-17.