or


[03/28/12 - 11:53 AM]
OWN: Oprah Winfrey Network Posts First Quarter Gains Across All Key Demos in Primetime and Total Day
OWN spins the numbers for the month of March and the quarter to date.

[via press release from OWN]

OWN: OPRAH WINFREY NETWORK POSTS FIRST QUARTER GAINS ACROSS ALL KEY DEMOS IN PRIMETIME AND TOTAL DAY

March Scores Double Digit Ratings Growth Across All Key Demos; Primetime is Up +50% in W25-54 and +35% in Total Viewers

Los Angeles - OWN: Oprah Winfrey Network has posted first quarter growth across all key demos in both primetime and total day, with primetime up +14% in the key demo (women 25-54) and total day up +25% W25-54 versus year ago numbers (December 26 - March 25).

For the month of March, the network also notched double-digit growth across all key demos in both primetime and total day. Primetime ratings were up +50% W25-54, up +34% in households and +35% in total viewers, with total day up +42% W25-54, +38% HH and +37% total viewers versus year ago numbers. OWN improved its standing among 97 ad-supported cable networks, climbing to #29 in primetime and #30 in total day.

"We are pleased with our start for 2012, viewers are responding and connecting with our programming," said Erik Logan, president, OWN.

During the first quarter of 2012, OWN notched its highest telecasts on the network to date with the debut of Oprah Winfrey's new primetime series "Oprah's Next Chapter" (Jan. 1 premiere) Steven Tyler, 1.1 million total viewers, Pastor Joel Osteen (Jan. 8) 1.5 million total viewers, Houston Family interview (March 11) 3.5 million total viewers, and Lady Gaga (March 18) 808,000 total viewers.

Other notable highlights include the return of "Oprah's Master Class" (Jan. 8 premiere) featuring notable celebrities sharing their greatest life lessons, posting triple-digit growth season-to-date versus year ago numbers (up +144% W25-54), and Oprah specials, "Remembering Whitney: The Oprah Interview" (Feb. 16) which garnered 830,000 total viewers and "Oprah and the Legendary Cast of Roots 35 Years Later" (Jan. 18) earning 531,000 total viewers.

RATINGS

1st Quarter OWN 2012

Prime

· .25 W25-54 / .34 HH / 317,000 total viewers

· Growth vs. year ago benchmarks: +14% W25-54, +9% HH, +9% P2+

Total Day

· .15 W25-54 / .20 HH / 180,00 total viewers

· Growth vs. year ago benchmarks: +25% W25-54, +18% HH, +21% P2+

March 2012

Prime

· .30 W25-54 / .39 HH / 369,000 total viewers

· Growth vs. year ago benchmarks: +50% W25-54, +34% HH, +35% P2+

Total Day

· .17 W25-54 / .22 HH / 199,000 total viewers

· Growth vs. year ago benchmarks: +42% W25-54, +38% HH, +37% P2+

Key Q1 Programming Highlights:

Oprah's Next Chapter (Sundays at 9 p.m. ET/PT)

· Steven Tyler (Jan. 1 premiere) - 1.1 million viewers

· Paster Joel Osteen (Jan. 8) - 1.6 million viewers

· Whitney Houston Family Interview (March 11) - 3.5 million viewers

· Lady Gaga (March 18) - 808,000 viewers

· Season average: .88 W25-54, 1.0 HH, 1 million P2+

Oprah Presents Master Class (Sundays at 10 p.m. ET/PT)

· Jane Fonda (Jan. 8 Season 2 premiere) - 930,000 viewers

· Reba McEntire (March 4) - 609,000 viewers

· Season average: .39 W25-54, .54 HH, 519,000 P2+

Remembering Whitney: The Oprah Interview (February 16 from 9-11p.m. ET/PT)

· 830,000 total viewers

Oprah and the Legendary Cast of Roots 35 Years Later (Jan. 16 from 8-9 p.m. ET/PT)

· 531,000 total viewers

Source: The Nielsen Company

OWN ratings are coverage ratings.

About OWN: Oprah Winfrey Network

A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011, in approximately 77 million homes on what was the Discovery Health Channel. The venture also includes the award-winning digital platform, Oprah.com. OWN: Oprah Winfrey Network is currently available in approximately 67% of homes in the United States and 80% of cable homes.





  [march 2012]  
S
M
T
W
T
F
S
    


· OPRAH PRIME (OWN)
· OPRAH'S MASTER CLASS (OWN)





most recent ratings | view all posts
[07/16/19 - 10:39 AM]
Disney Channel's "Amphibia" Delivers Its Strongest Week Yet
Disney Channel further spins the numbers for July 8-11.

[07/16/19 - 08:19 AM]
Monday's Broadcast Ratings: "The Bachelorette" Continues Its Reign
ABC leads the evening in both total viewers and adults 18-49.

[07/15/19 - 08:37 AM]
Sunday's Broadcast Ratings: ABC Is Tops in Both Viewers, Demos
The network's unscripted lineup leads the night in both categories.

[07/14/19 - 09:02 AM]
Saturday's Broadcast Ratings: "Furious 7" Puts NBC on Top
The Peacock wins the low key evening in both total viewers and adults 18-49.

[07/13/19 - 08:32 AM]
Friday's Broadcast Ratings: "Dateline NBC" Holds Off Demo Competition
The Peacock wins the night among adults 18-49 while CBS is still the most-watched network.

[07/12/19 - 09:11 AM]
Thursday's Broadcast Ratings: "Big Brother" Wins Reality Showdown
CBS is the most-watched network last night and shares the adults 18-49 crown with FOX.

[07/11/19 - 09:16 AM]
"Saints & Sinners" Season Four Premiere Finishes #1 on Television Ahead of ABC, CBS, FOX, HBO, All Cable Networks Sunday Night 9:00-10:00 p.m. (ET) Among African Americans 18-49 & 25-54
Bounce TV further spins the numbers for Sunday, July 7.

[07/11/19 - 08:30 AM]
HGTV's "My Lottery Dream Home" Starring David Bromstad Delivers Double-Digit Year-Over-Year Growth on Friday Nights
HGTV further spins the numbers for the season to date.

[07/11/19 - 08:09 AM]
Wednesday's Broadcast Ratings: "The 2019 ESPYs" Put ABC in Front
The Alphabet claims top honors in both total viewers and adults 18-49.

[07/10/19 - 11:56 AM]
Disney Channel's "Andi Mack" Scores New Summer Highs Ahead of Its Series Finale
Disney Channel further spins the numbers for the week of July 1-5.

[07/10/19 - 08:13 AM]
Tuesday's Broadcast Ratings: FOX Tops Demos with MLB All-Star Game
The network's coverage leads the night among adults 18-49 while NBC is the most-watched network.

[07/09/19 - 10:20 AM]
TV One's "The Bobby DeBarge Story" Ranks #1 on Television Saturday Night Among African Americans and Premieres as the Network's #4 Movie of All Time
TV One further spins the numbers for Saturday, June 29.

[07/09/19 - 08:54 AM]
ESPN Sees Overall Viewership Success in June Led by Continued Upward Studio Show Trends
ESPN further spins the numbers for the month of June.

[07/09/19 - 08:09 AM]
Monday's Broadcast Ratings: ABC Continues Win Streak with "The Bachelorette"
The Alphabet once again leads the night in total viewers and adults 18-49.

[07/08/19 - 03:34 PM]
"Stranger Things 3" Is Breaking Netflix Records!
40.7 million household accounts have been watching the show since its July 4 global launch - more than any other film or series in its first four days.