or


[03/28/12 - 03:48 PM]
Oxygen's First Ever Back-to-Back Original Premieres Launch Big Debuts of Controversial "Brooklyn 11223" and New Competition Reality Series "Best Ink"
Oxygen spins the numbers for Monday, March 26 and Tuesday, March 27.
[via press release from Oxygen]

OXYGEN'S FIRST EVER BACK-TO-BACK ORIGINAL PREMIERES LAUNCH BIG DEBUTS OF CONTROVERSIAL "BROOKLYN 11223" AND NEW COMPETITION REALITY SERIES "BEST INK"

Drive Almost 3 Million Viewers to Network on Monday and Tuesday Nights

NEW YORK - MARCH 28, 2012 - Oxygen marks a week of powerful premieres for two of its original series "Brooklyn 11223" and "Best Ink" and a record-setting airing for the tenth episode of the current season of "Bad Girls Club," according to Nielsen. Each original enjoyed ratings growth, establishing Oxygen as a go-to destination for "Live Out Loud" programming targeted to the young, modern woman - "Generation O."

Monday night's original episode of "Bad Girls Club" earned a season high of 1.89 million total viewers becoming Oxygen's top performing Monday 10PM telecast in network history and propelled Oxygen in the 10 PM hour as the #1 cable network in W18-34, out-delivering ABC and CBS. Following "Bad Girls Club" on Monday at 11PM ET/PT, the series premiere of "Brooklyn 11223" drew 624,000 total viewers and established Oxygen as a top 5 cable network in the key demo of W18-34 in the 11PM hour. Combined with a second airing of the episode at 1AM ET/PT, "Brooklyn 11223" delivered cumulative viewership of almost one million total viewers (994,000). On Tuesday, the series premiere of "Best Ink" became Oxygen's best competition series premiere since 2010 with 469,000 total viewers and 817,000 total viewers combined with a re-airing of the episode at 11PM ET/PT. Compared to the prior four week time period average, "Best Ink" delivered impressive triple digit growth and was up +204% in A18-49, and +103% in total viewers.

For the first time ever, Oxygen launched the full premiere episode of "Brooklyn 11223" a week early on March 19 on various platforms including VOD, Oxygen.com and Hulu and made it available for free download-to-own on Apple iTunes, Amazon Video on Demand, Zune on Xbox, Sony PlayStation, Samsung MediaHub and VUDU. Through premiere day, the full episode on Oxygen.com and Hulu delivered nearly 91,000 streams. On Oxygen.com, "Bad Girls Club" ranked as the #1 show with respect to daily unique visitors for the premiere day of the tenth episode. Overall, premiere hour uniques to the "Bad Girls Club" OxygenLive event, hosted by twins Danielle and Gabrielle Victor, were up a staggering +257% versus the event for the tenth episode of last season's "Bad Girls Club." According to Trendrr.TV, "Bad Girls Club" ranked as the #1 most mentioned program among all cable and broadcast TV programs Monday with regard to social media mentions, outranking ABC's "Dancing With the Stars" and VH1's "Basketball Wives."

New episodes of "Bad Girls Club" air Monday nights on Oxygen at 10PM ET/PT, followed by "Brooklyn 11223" at 11PM ET/PT. "Best Ink" airs Tuesday nights at 10PM ET/PT.

Source: Nielsen Media Research LS.; Digital data from: Adobe SiteCatalyst (Omniture), Hulu Partner Portal, Trendrr.TV

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "The Glee Project," "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 79 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.





  [march 2012]  
S
M
T
W
T
F
S
    


· BAD GIRLS CLUB, THE (OXYGEN)
· BEST INK (OXYGEN)
· BROOKLYN 11223 (OXYGEN)




most recent ratings | view all posts
[04/23/24 - 03:01 PM]
"Tamron Hall" Grows Week to Week in Women 18-49 Hitting 6-Week High and Ranking No. 2 Among All Syndicated Talk Shows
In addition, "Tamron Hall" turned in increases for the same week last year in Households and Women 18-49.

[04/23/24 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Up Week-to-Week in Adults 18-49
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (916,000 vs. 913,000), posting its largest overall audience in 3 years - since the 2020-2021 season.
[04/23/24 - 11:22 AM]
Viewership for April 21 Edition of ESPN "Sunday Night Baseball" - Texas Rangers vs. Atlanta Braves - Up 24 Percent From Last Year
The reigning World Series Champion Texas Rangers 6-4 victory over the Atlanta Braves averaged 1,623,000 viewers, up from 1,309,000 viewers for last New York Mets vs. San Francisco Giants game.

[04/23/24 - 11:04 AM]
Netflix Top 10 Week of Apr. 15: "Rebel Moon - Part Two: The Scargiver" Debuts at #1; "Baby Reindeer" Rises to the Top
List mainstays included "3 Body Problem," which spent its fifth week on the list in third place (3.2M views), and Guy Ritchie's aristocratic gangster series "The Gentlemen," which spent its seventh week on the list in sixth place (2.9M views).
[04/23/24 - 06:01 AM]
"The Spiderwick Chronicles" Makes Roku Channel History with Record-Setting Opening
The series also earned the highest daily reach and most hours streamed of any title to ever debut on The Roku Channel in a singular day.
[04/22/24 - 09:05 AM]
Smash Hit Home Renovation Competition Series "Rock the Block" Delivers Strong Season Ratings for HGTV
Attracting 13.6 million total viewers since it premiered on Monday, March 4, the seven-episode season boasted strong double-digit ratings gains of 53 percent among Adults 25-54 and 58 percent among Women 25-54 over the prior six weeks.

[04/19/24 - 06:45 AM]
ESPN Delivered Top Two Most-Watched SoFi NBA Play-In Tournament Eastern Conference Games Ever on April 17
The 76ers 105-104 victory over the Heat averaged 3,403,000 viewers, peaking with 5,490,000 viewers at 9:30 p.m. ET.
[04/18/24 - 10:11 AM]
ABC's "9-1-1" 100th Episode Propels Series to No. 1 Drama in Primetime in Adults 18-49
The milestone 100th episode was the top program of the night, scoring a season-high on linear after 7 days of viewing in Adults 18-49 (0.91 rating), marking the show's best L7 rating since its season finale last year.
[04/17/24 - 01:03 PM]
Sunday Night's "Billy Joel: The 100th - Live at Madison Square Garden" Wins Its Time Period and Hits a High Note Scoring 5.73 Million Viewers
It originally aired Sunday, April 14 and due to the overwhelming demand from his legion of fans, will have a special encore airing this Friday, April 19 and available to stream live and on demand on Paramount+.
[04/17/24 - 07:20 AM]
"Live with Kelly and Mark" Celebrates One-Year Anniversary, Continuing Its Reign as Television's Number One Entertainment Talk Show
The series has increased in Total Viewers by 3% year over year (2.288 million vs. 2.229 million).
[04/16/24 - 04:45 PM]
2024 WNBA Draft Delivers Largest Viewership Ever
2.45 million viewers on average tuned into Monday's event, peaking with 3.09 million.
[04/16/24 - 01:30 PM]
"Tamron Hall" Grows Week to Week in Households and Total Viewers Hitting 11-Week High in Both Key Measures
In fact, "Tamron Hall" hit 11-week highs in Households and Total Viewers and a 5-week best in Women 25-54 - since weeks of 1/15/24 and 2/26/24, respectively.
[04/16/24 - 12:00 PM]
CBS Leads Broadcast with 14 of Top 20 Non-Sports Programs
CBS has led the four broadcasters since its February new season premieres, winning six nights a week (Monday-Tuesday and Thursday-Sunday).
[04/16/24 - 08:56 AM]
San Diego Padres vs. Los Angeles Dodgers Is Most-Watched Non-New York Yankees or Boston Red Sox ESPN "Sunday Night Baseball" Game in Six Years
The San Diego Padres 6-3 victory over the Los Angeles Dodgers on April 14 delivered an average audience of nearly two million viewers (1,961,000) on ESPN, according to Nielsen.
[04/16/24 - 08:53 AM]
Netflix Top 10 Week of Apr. 8: "3 Body Problem" Spends Third Week at #1
"The Gentlemen" claimed third place (3.7M views) in its sixth week and sent sales for posh fashion skyrocketing.