[04/03/12 - 09:53 AM]
ABC Family is Cable's #1 Network in Prime in Females 12-34 for the 2nd Consecutive Week
ABC Family spins the numbers for the week of March 26-April 1.

[via press release from ABC Family]

Ratings Highlights for March 26 - April 1, 2012 Final National Ratings

ABC Family is Cable's #1 Network in Prime in Females 12-34 for the 2nd Consecutive Week, and the #2 Cable Network in Prime in Women 18-34

Season 4B Debut of "The Secret Life of the America Teenager" is the #1 Cable Telecast in Females 12-34 and the #1 Scripted Cable Telecast in Women 18-34

~Outperforms an All-New "The Game" on BET in Women 18-34

Season 3 Premiere of "Make It or Break It" is Cable's #1 Scripted Telecast in its Time Period in Women 18-34, Women 18-49 and Females 12-34

Encore of "The Blind Side" Stands as the Week's #1 Cable Movie in Total Viewers, Adults 18-49 and Target Women

ABC Family

Powered by the season 4B premiere of "The Secret Life of the American Teenager," the season 3 debut of "Make It or Break It," along with solid encores of Sandra Bullock theatrical "The Blind Side," ABC Family ranked as cable's #1 network in Prime for the 2nd week in a row in Females 12-34 (421,000), an ultra-competitive #2 in Women 18-34 (281,000) and a solid #3 in Women 18-49 (442,000), climbing by solid margins year to year.

Versus year-ago levels, ABC Family increased by 10% in Women 18-34 (281,000 vs. 256,000), by 9% in Women 18-49 (442,000 vs. 406,000) and by 7% in Females 12-34 (421,000 vs. 392,000).

· Monday's season 4B debut of "The Secret Life of the American Teenager" (8:00 - 9:00 p.m.) was the week's #1 prime cable telecast in Females 12-34 (1.42 million/3.1 rating) -- topping Nickelodeon's annual stalwart event, "The Kids' Choice Awards," by 3% (vs. 1.38 million/3.0 rating) -- and the #1 scripted prime cable telecast in Women 18-34 (848,000/2.5 rating), surpassing an all-new "The Game" on BET by 5% (vs. 805,000/2.4 rating).

· Monday's Season 3 premiere of "Make It or Break It" (9:00 - 10:00 p.m.) ranked as cable's #1 telecast in the hour in Females 12-34 (902,000/2.0 rating) and the #1 scripted cable telecast in Women 18-34 (502,000/1.5 rating) and Women 18-49 (708,000/1.1 rating).

· A week after its basic cable premiere, an encore of "The Blind Side" (Fri., 8:00 - 11:00 p.m.) ranked as the week's #1 basic cable movie in Total Viewers (2.60 million), Adults 18-49 (1.15 million/0.9 rating), Women 18-49 (757,000/1.2 rating) and Women 18-34 (387,000/1.2 rating).

Source: Nielsen Media Research (National Ratings, 3/26-4/1/12, Live + Same Day).

  [april 2012]  


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