or


[04/12/12 - 08:50 AM]
Debut of "Don't Trust the B---- in Apt. 23" Posts ABC's Best Retention in 1 Year Out of "Modern Family"
ABC spins the numbers for Wednesday, April 11.

[via press release from ABC]

Debut of "Don't Trust the B---- in Apt. 23" Posts ABC's Best Retention in 1 Year Out of "Modern Family"

Some early info on ABC's Wednesday, ahead of the regular press release.

With ABC's 8-10pm comedy block returning to all-originals for the first time in 4 weeks (since 3/14/12) followed by a Revenge clip-show, the Net posted its strongest Wednesday since February in viewers and young adults - since 2/29/12.

· ABC was up over the same night last year in Total Viewers (+9%) and Adults 18-49 (+4%).

At 8pm, against CBS' Survivor: One World and the start of Fox's 2-hour Idol, ABC's The Middle outdelivered NBC's Off their Rockers by 13% in viewers and by 31% in Adults 18-49. In addition, the ABC comedy beat out Survivor for its 5th straight original telecast in Adults 18-34 and Women 18-34.

· The Middle rose by double digits over its year-ago telecast on the evening, surging by 15% in viewers and by 17% in young adults year to year.

Retaining 100% of its young adult lead-in at 8:30pm, ABC's Suburgatory towered over its NBC freshman comedy competition in its slot, more than doubling the numbers for NBC's Best Friends Forever in Total Viewers (+110%) and Adults 18-49 (+133%). For the 5th time in as many first-run telecasts, the ABC freshman comedy outran the second half of Survivor: One World by double digits with Adults 18-34 (+15%) and Women 18-34 (+29%).

· Suburgatory delivered big year-over-year improvement for ABC in the half-hour, jumping by 27% in viewers and by 40% in young adults over original comedy programming on the same night last year.

Wednesday's dominant #1 scripted TV show in Adults 18-49, ABC's Modern Family nearly doubled its lead-in at 9pm to beat out its nearest scripted competition by 37% (CBS' Criminal Minds). In addition, Modern Family finished as Wednesday's #1 TV program among hard-to-reach Men 18-34, beating out Idol by 13% in the time period.

· ABC's Modern Family grew over its year-ago broadcast by 7% in viewers and by 5% in young adults.

During the 9:30pm half-hour against the conclusion of Idol, ABC's debut of Don't Trust the B--- in Apartment 23 opened as the #1 scripted show in its slot across the 18-34 demographics (A18-34/W18-34/M18-34).

· Exhibiting improved lead-in retention for ABC, the series debut of Don't Trust the B--- in Apartment 23 drew the Net's biggest audience in the slot in over 3 months and its highest Adult 18-49 number in more than 2 months - since 1/4/12 and 2/8/12, respectively. In addition, the show improved the half-hour for ABC year to year with in Adults 18-49 (+4%).

· Holding strong retention of its Modern Family's lead-in with viewers and young adults (68%/71%), Don't Trust the B--- in Apartment 23 generated ABC's best retention in the half-hour coming out of an original Modern Family in 1 year - since 4/13/11.

During the 10 o'clock hour, ABC's Revenge: From the Beginning series recap show defeated NBC's original Law & Order: SVU in both Total Viewers (+4%) and Adults 25-54 (+10%), while tying among Adults 18-49. In addition, beating original dramas on CBS and NBC in, ABC ranked #1 in the hour with Women 18-34.

Quick Take for Wednesday, April 11, 2012 (Fast Affiliate Live + Same Day Ratings)

Posting its Strongest Wednesday Since February with Viewers and Young Adults, ABC Qualifies as the Only Network to Improve in Adults 18-49 Year Over Year

ABC's "The Middle" Marks Strong Year-to-Year Gains in Viewers and Young Adults

ABC's "Suburgatory" More Than Doubles NBC's "Best Friends Forever," While Delivering Big Time-Period Improvement for the Net from the Year-Ago Night

Up Year to Year, "Modern Family" is the Night's No. 1 Scripted Show in Adults 18-49

Scoring the Net's Best Lead-in Retention in 1 Year, ABC's Debut of "Don't Trust The B--- in Apartment 23" Draws the Slot's Biggest Audience in Over 3 Months

ABC's "Revenge" Series Recap Beats NBC's Return of "L&O: SVU" Among Viewers and Adults 25-54, While Winning the 10pm Hour in Women 18-34

Wednesday Night (8:00-11:00 p.m.)

With ABC's 8:00-10:00 p.m. comedy block returning to all-originals for the first time in 4 weeks (since 3/14/12) followed by a "Revenge" clip-show, the Net posted its strongest Wednesday since February in viewers (6.9 million) and young adults (2.4/7) � since 2/29/12.

· The Net was up over the same night last year (6.4 million and 2.3/6 on 4/13/11) in Total Viewers (+9%) and Adults 18-49 (+4%). In fact, ABC was the only net to grow its young adult audience year to year.

"The Middle" (8:00-8:30 p.m.)

At 8:00 p.m., against CBS' "Survivor: One World" and the start of Fox's 2-hour "Idol," ABC's "The Middle" outdelivered NBC's "Off their Rockers" by 13% in viewers (7.0 million vs. 6.2 million) and by 31% in Adults 18-49 (2.1/7 vs. 1.6/5). In addition, the ABC comedy beat out "Survivor" for its 5th straight original telecast in Adults 18-34 and Women 18-34.

· "The Middle" rose by double digits over its year-ago telecast on the evening (6.1 million and 1.8/6), surging by 15% in viewers and by 17% in young adults year to year.

"Suburgatory" (8:30-9:00 p.m.)

Retaining 100% of its young adult lead-in at 8:30 p.m., ABC's "Suburgatory" towered over its NBC freshman comedy competition in its slot, more than doubling the numbers for "Best Friends Forever" in Total Viewers (+110% - 6.1 million vs. 2.9 million) and Adults 18-49 (+133% - 2.1/.6 vs. 0.9/3). For the 5th time in as many first-run telecasts, the ABC freshman comedy outran the second half of "Survivor: One World" by double digits with Adults 18-34 (+15%) and Women 18-34 (+29%).

· "Suburgatory" delivered big year-over-year improvement for ABC in the half-hour, jumping by 27% in viewers and by 40% in young adults over original comedy programming on the same night last year ("Better with You" = 4.8 million and 1.5/4).

"Modern Family" (9:00-9:30 p.m.)

Wednesday's dominant No. 1 scripted show in Adults 18-49 (4.1/11), ABC's "Modern Family" nearly doubled its lead-in at 9:00 p.m. to beat its closest scripted competition by 37% (CBS' "Criminal Minds" = 3.0/8). In addition, "Modern Family" finished as Wednesday's No. 1 TV program among hard-to-reach Men 18-34, beating out "Idol" by 13% on the night (2.6/8 vs. 2.3/8).

· ABC's "Modern Family" grew over its year-ago broadcast (9.6 million and 3.9/10) by 7% in viewers and by 5% in young adults.

"Don't Trust the B--- in Apartment 23" (9:30-10:00 p.m.)

During the 9:30 p.m. half-hour against the conclusion of "Idol," ABC's debut of "Don't Trust the B--- in Apartment 23" opened as the No. 1 scripted show in its slot across the 18-34 demographics (A18-34/W18-34/M18-34).

· Exhibiting improved lead-in retention for ABC, "Don't Trust the B--- in Apartment 23" (7.0 million and 2.9/7) drew the Net's biggest audience in the slot in over 3 months and its highest Adult 18-49 number in more than 2 months � since 1/4/12 and 2/8/12, respectively. In addition, the show improved the half-hour for ABC year to year with in Adults 18-49 (+4% - "Happy Endings" on 4/13/11 = 2.8/7).

· Holding strong retention of its "Modern Family" lead-in with viewers and young adults (68%/71%), "Don't Trust the B--- in Apartment 23" generated ABC's best retention in the half-hour coming out of an original "Modern Family" in 1 year � since 4/13/11.

"Revenge: From the Beginning" (10:00-11:00 p.m.)

During the 10 o'clock hour 1 week before returning to originals, ABC's "Revenge: From the Beginning" series recap show defeated NBC's original "Law & Order: SVU" in both Total Viewers (+4% - 5.6 million vs. 5.4 million) and Adults 25-54 (+10% - 2.2/5 vs. 2.0/5), while tying among Adults 18-49 (1.6/4). In addition, beating original dramas on CBS and NBC, ABC ranked No. 1 in the hour with Women 18-34.

· The "Revenge" clip-show produced 6-week highs for ABC in the hour with Total Viewers, Adults 25-54 and Adults 18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 04/11/12.





  [april 2012]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· BEST FRIENDS FOREVER (NBC)
· BETTY WHITE'S OFF THEIR ROCKERS (LIFETIME)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DON'T TRUST THE BITCH IN APARTMENT 23 (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· REVENGE (ABC)
· SUBURGATORY (ABC)
· SURVIVOR (CBS)





most recent ratings | view all posts
[05/31/16 - 01:48 PM]
5.3 Million Viewers Tune-In to the Premiere of History's Epic Event Series "Roots"
History spins the numbers for Monday, May 30.

[05/31/16 - 11:24 AM]
Monday's Broadcast Ratings: ABC, "The Bachelorette" Hold Off NBC, Stanley Cup Finals
The Alphabet edges out the adults 18-49 crown from the Peacock.

[05/31/16 - 07:23 AM]
Sunday's Broadcast Ratings: NASCAR Coverage Sparks FOX Victory
The network's primetime presentation of the Coca-Cola 600 easily wins the night.

[05/31/16 - 07:18 AM]
Saturday's Broadcast Ratings: CBS Tops Charts with "48 Hours" Repeats
The Eye leads the night with a pair of encores from its perennial newsmagazine.

[05/31/16 - 07:13 AM]
Friday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
Repeats of "Shark Tank" and "Dateline NBC" power their respective lineups.

[05/31/16 - 07:08 AM]
Thursday's Broadcast Ratings: CBS Holds Off Original Competition with Repeat Lineup
"The Big Bang Theory" leads the night among total viewers and adults 18-49.

[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/26/16 - 09:16 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Historic Fifth Consecutive TV Season
NBC spins the numbers for the season to date.

[05/26/16 - 08:58 AM]
Wednesday's Broadcast Ratings: NBC, "SVU" Top Final Night of May Sweeps
The Peacock wins the night in both total viewers and adults 18-49.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."

[05/25/16 - 08:30 AM]
"Empire" No. 1 Broadcast Series of 2015-2016 Season
FOX spins the numbers for the season to date.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.