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[05/10/12 - 11:43 AM]
Jay Leno and Jimmy Fallon Generate Gains as They Deliver #1 Rankings for the Late-Night Week of April 30-May 4
NBC spins the late-night numbers for the week of April 30-May 4.

[via press release from NBC]

JAY LENO AND JIMMY FALLON GENERATE GAINS AS THEY DELIVER #1 RANKINGS FOR THE LATE-NIGHT WEEK OF APRIL 30-MAY 4

JAY HITS A SEVEN-WEEK HIGH IN 18-49 VIEWERS AND JIMMY DELIVERS HIS BIGGEST AUDIENCE IN 11 WEEKS

'TONIGHT' AND 'LATE NIGHT' TOP 'LATE SHOW' AND 'LATE LATE SHOW' RESPECTIVELY IN ALL KEY RATINGS CATEGORIES: ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS

UNIVERSAL CITY, Calif. - May 10, 2012 - NBC's late-night lineup has generated #1 results for the week of April 30-May 4, delivering bigger audiences in adults 18-49 and total viewers than the time-period competition on ABC and CBS. At 11:35 p.m. ET, "The Tonight Show with Jay Leno" topped CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" for the week, while at 12:35 a.m., "Late Night with Jimmy Fallon" bested CBS's "Late Late Show with Craig Ferguson" and the second half of ABC's "Kimmel" head to head. Note that Friday's "Kimmel" was an encore.

"Tonight" out-delivered "Late Show" in all key categories -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- and Jimmy Fallon attracted bigger audiences than "Late Late Show" in every key category as well.

Jay generated his biggest 18-49 audience (1.045 million persons) in seven weeks (since the week of March 12-16) and Jimmy Fallon delivered his biggest 18-49 audience (699,000) and biggest overall audience (1.715 million) in 11 weeks (since February 13-17).

Through the first 33 weeks of the season, "Tonight" has increased its total-viewer margin over "Late Show" to 15 percent (3.716 million vs. 3.223 million), up from the year-ago season-to-date advantage of 8 percent. Jimmy Fallon has also established a total-viewer lead over "Late Late Show" this season of 15 percent (1.765 million vs. 1.533 million), up from last year's advantage of 0.3 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-34, to 39 percent (276,000 vs. 198,000) up from last year's 23 percent, and in adults 25-54, to 11 percent (866,000 vs. 781,000) up from 2 percent at this point last season.

"Tonight" delivered a bigger 18-49 audience than "Late Show" for the 17th time in 20 weeks while Jimmy Fallon attracted a bigger 18-49 audience than "Late Late Show" for a 23rd week in a row.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of April 30 - May 4. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.7/3
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/3*
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2*

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 3.1 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.9 million viewers*
12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers*

* Friday's "Last Call" and "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 3 share
CBS "Late Show," 0.8/3
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.7 million viewers
CBS "Late Show," 3.2 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.8 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF APRIL 30 - MAY 4

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.5

TBS, 11 p.m.-midnight, "Conan," 0.4 (in encore telecasts)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.7 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.2 million

TBS, 11 p.m.-midnight, "Conan," 0.8 million (in encore telecasts)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million





  [may 2012]  
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